Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 106

Product Marketing Product Management Marketing 106

Buffer Marketing

APRIL 2, 2024

Instead of doing more traditional customer research, we decided to manufacture a run of 100 of this sample product and sell it online to see what the reaction was. We didn’t have much of a strategy when we posted the first video promoting the Contour Cube. It took us about six months to catch production up with demand.

Product 113

Product PR Manufacturing Retail 113

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 120

Manufacturing B2C eCommerce Marketing 120

Marketing Insider Group

JANUARY 8, 2020

In the past, traditional product-led marketing techniques were used to great effect. We could talk about how amazing our product is, justify the price, and let buyers know where to buy it. Does that mean we need to abandon product marketing and fully embrace the idea of content marketing alone? Now let’s see why.

Product Marketing 110

Product Marketing Content Marketing Product Marketing 110

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing? Therein lies the problem with regular marketing.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

OnPassive Marketing

AUGUST 10, 2022

With the popularity of Pinterest and Instagram, there’s no doubt that people are looking for new products. But how do you go about getting your products in front of potential customers? Does Pinterest Promote Your Products? Pin tutorials and how-to guides for using your products.

Promotion 62

Promotion Product Manufacturing Fashion 62

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Neil Patel

JUNE 8, 2021

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. There are three ways to make sure a product gets to the final consumer. Direct Channels.

Manufacturing 121

Manufacturing Logistics Retail Real Estate 121

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. For distributors, there are typically two main audience groups: manufacturers and retailers.

Content Marketing 135

Content Marketing Manufacturing Whitepaper Retail 135

Martech

OCTOBER 17, 2023

This disconnect can be exemplified by the silos usually found between product and marketing teams. The product team has its own product strategy. This approach unifies product, channels and monetization in a single system and focuses on compounding growth rather than linear growth. how many of your products were sold).

Manufacturing 125

Manufacturing Customer Acquisition Retail User-Generated 125

Sprout Social

JULY 9, 2020

Deciding when and how to promote it, such as via a newsletter and social media, is the marketing. For an auto manufacturer, this content might look like a video explaining why it’s important to change your oil and when to change it. This would apply to everyone who owns a car, regardless of the manufacturer.

Content Marketing 125

Content Marketing Manufacturing Marketing Marketers 125

Tiecas

JULY 23, 2024

Industrial marketing agencies are the strategic advantage for manufacturers aiming to thrive in globally competitive markets. Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

Neil Patel

JUNE 3, 2021

If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Because products in different stages demand different strategies, be that for physical products or for services.

Product Life Cycle 102

Product Life Cycle Product Automobile Manufacturing 102

Adobe Experience Cloud Blog

JUNE 22, 2015

As an example, think about a B2B manufacturer of insulation material for the construction industry. The manufacturer could market this app as a niche tool for workers, contractors, and architects, beyond the scope of its own customer base. Established companies put mobile apps at the core of their product or service.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Do you see the big challenge in manufacturing marketing? As a manufacturer of custom-engineered systems or specialized industrial products, you know your audience isn’t searching for solutions every day.

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketing 52

Marketing Insider Group

SEPTEMBER 15, 2020

How you do that depends on your audience and your products/services. Start with your reviews and feedback for inspiration – what issues do buyers give for turning you’re your product most often? These phygital tactics are particularly useful for building hype before product launches or promoting high-ticket products.

Gen Z 145

Gen Z Manufacturing B2C Transform 145

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. The result is an attention-grabbing, one-and-a-half minute commercial with an impressive 1.7 GoPro and Hiring.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Another report found that B2B industries like manufacturing have a 67% customer retention rate. Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse.

eCommerce 108

eCommerce B2C Manufacturing Retail 108

Calvyn Lee Blog

SEPTEMBER 22, 2022

If you’re looking to source products from China, you have likely come across 1688.com. com launched in 1999 with an initial focus on connecting local manufacturers, factories and wholesalers with local buyers. When comparing prices on other B2B platforms, the products on 1688.com Factories & manufacturers.

Manufacturing 130

Manufacturing Shipping Automobile Price 130

Hubspot Marketing

NOVEMBER 1, 2024

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. D2C doesn’t have any of that help. D2C Marketing Tips 1.

Manufacturing 110

Manufacturing B2C Non-Profit eCommerce 110

Lynton Web

DECEMBER 16, 2024

Two solutions have emerged to tackle this challenge: HubSpot Business Units and SyncSmart Portals (a product built by our sister brand, SyncSmart ). Retail and e-commerce companies use Business Units to manage distinct product lines while maintaining unified customer data and cross-selling capabilities.

Branding 97

Branding Manufacturing Management Retail 97

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. The more successful manufacturing content marketers almost always focus on quality content over quantity. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Neil Patel

FEBRUARY 15, 2021

One beacon manufacturer, BlueCats , creates cat-shaped beacons. The good news is most manufacturers have put measures in place to prevent this from happening. Beacons Promote Effortless Engagement and Data Transmission. First-generation beacons were about the size of an apple. It’s much better suited for the outdoors.

Energy 145

Energy Manufacturing Retail User-Generated 145

Search Engine Land

MARCH 9, 2023

On February 21, 2023, Google released the February 2023 product reviews update that ran for 14 days and ended on March 7, 2023. This update was different than the previous several product reviews update in that it impacted not just English languages but also several other languages. February 2023 product reviews update.

Product 81

Product Manufacturing SEO Promotion 81

Tiecas

APRIL 5, 2024

( Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. Source ) Why is that?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Orbit Media Studios

APRIL 20, 2022

Remember, content promotion is just one of the three types of social posts. For example, I’m out to dinner with a friend who I see a few times per year, they mention a company or product that I am unfamiliar with, and the next day I see an Instagram ad for that product. Recommended actions. And a huge timesuck.

Manufacturing 133

Manufacturing Social Media Marketing Marketers Marketing 133

Rock Content

MAY 5, 2020

During the outbreak, maintaining brand credibility with public interest content and ads should be prioritized over any sales promotions and product-driven communications. At the same time, 75% of respondents agreed brand should not “exploit” the Covid-19 situation to promote the brand. It is a tricky line to walk, however.

Manufacturing 124

Manufacturing Food Promotion Education 124

Adobe Experience Cloud Blog

JULY 15, 2015

Assembly lines are predictable : The manufacturer knows what goes in and what comes out. Assembly lines provide great insights : Management can easily measure production levels to gain intelligence on what to build in the future. TAL: Call five times in two weeks to promote appropriate follow-up. Agree on and Follow Process.

Thought Leadership 134

Thought Leadership Manufacturing Transform Fashion 134

Sprout Social

MARCH 30, 2021

A major music streaming brand’s agency had the idea to create and promote playlists based on their listeners’ workouts. How can we position the advantages of our product in a way that speaks directly to the needs of our customers? What bugs are popping up in our software products? What day is leg day? .

Health 129

Health Manufacturing Promotion Social Media Marketing 129

Pam Didner

APRIL 30, 2019

By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget. Marketing is at the forefront of the digital era while manufacturing sales teams still prefer email, phone calls, and face-to-face meetings. For sales, it’s all about closing deals.

Manufacturing 49

Manufacturing Content Marketing Customer Journey Education 49

Neil Patel

JANUARY 22, 2021

Your eBay product listing title is a crucial aspect of performing well on the site’s SERPs. Here is one of the earlier organic results for watches: Well-written titles make your products easier to discover by eBay’s algorithm and consumers. Don’t just put words together as a title describing your product.

SEO 120

SEO Shipping Manufacturing Price 120

Hubspot Marketing

MAY 14, 2018

Choose the type of content you're promoting. QR codes, short for "quick response" codes, are square-shaped black-and-white symbols that people can scan using a smartphone to learn more about a product. Barcodes hold key product information at the point of sale, such as the price and name of the manufacturer. Customize it.

User-Generated 145

User-Generated Direct Mail Promotion Manufacturing 145

Martech

DECEMBER 28, 2021

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. Getting more personal. Cyber Monday has become Cyber Month.

Retail 137

Retail Shoppers Manufacturing eCommerce 137

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. There is no one-size-fits-all approach to selling your products on Instagram. Instagram Shopping.

Gen Z 126

Gen Z User-Generated Real Estate Shoppers 126

Hubspot Marketing

APRIL 30, 2018

By the end of the guide, you’ll have a firm understanding on how to optimize your business to reach potential consumers who use local search to choose which products or services they’re going to buy. Local SEO helps businesses promote their products and services to local prospects and customers. What is Local SEO?

SEO 145

SEO Manufacturing Promotion Education 145

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 77

Manufacturing Transform Whitepaper User-Generated 77