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HubSpot launches new genAI-powered Content Hub

Martech

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. The new Content Hub offers: AI Content Creation including both text and images.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

In that case, you should audit your website to improve conversion-focused pages, such as case studies or product/service comparisons. According to a recent Contentoo-HubSpot study , refreshing content has proven to increase traffic and conversions while lowering content production costs by over 80%. Go beyond exact matches.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Product overview. Click here to download!

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(Re)Introducing your favorite Optimizely products!

Welcome Software

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column. Some, but not all.

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(Re)Introducing your favorite Optimizely products!

Welcome Software

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column. Optimizely Product Information Management.

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A marketers guide to omnichannel vs multichannel strategies (with examples)

Use Insider

Several departments can be involved in the development of the brand’s omnichannel strategy development, but the main ones involved are usually: Marketing Sales Product Customer support Feedback from these departments can help you better understand how to curate your ideal customer experience. What is multichannel retailing?

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Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

Vertical Response

Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. Decoding Price Strategy: The Bedrock of Business Success The world of commerce spins around the axis of pricing strategy.

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