Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertisers 104

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. However, to stand out, consider the specific benefits of your products or services.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. , Eventually, we convinced our product manager to call the prospect.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Hubspot Marketing

DECEMBER 18, 2024

Thought leadership. You establish your brand as a thought leader in the space. This fill the gap approach not only helps you offer value to your audience but also allows you to establish yourself as a thought leader in your niche. When youre the first to address a trending or underserved topic, search engines reward you.

Marketing Strategy 106

Marketing Strategy Thought Leadership Marketing Marketers 106

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

JUNE 22, 2015

As an example, think about a B2B manufacturer of insulation material for the construction industry. The manufacturer could market this app as a niche tool for workers, contractors, and architects, beyond the scope of its own customer base. Established companies put mobile apps at the core of their product or service.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

JULY 15, 2015

Assembly lines are predictable : The manufacturer knows what goes in and what comes out. Assembly lines provide great insights : Management can easily measure production levels to gain intelligence on what to build in the future. Essentially, create an assembly line-like machine. Five Prerequisites to Your Lead Assembly Line.

Thought Leadership 134

Thought Leadership Manufacturing Transform Fashion 134

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. Marketers should take a page out of the GoPro playbook and consider incorporating consumers directly into product promotion.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Adobe Experience Cloud Blog

JULY 17, 2013

Author: Jon Miller If the prognosticators are right, we’ve moved from a manufacturing economy to an experience economy. Today, businesses have to create amazing, memorable experiences, rather than simply delivering reliable products at the right price. But unlike oil, data is increasingly abundant. Modern Marketing'

Manufacturing 134

Manufacturing Thought Leadership Fashion Analytics 134

Adobe Experience Cloud Blog

DECEMBER 22, 2014

The little cranberry is no longer just a holiday-centered product. How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Continuously Over Time. ” Wherever they are . Please share in the comments below.

Customer 134

Customer Thought Leadership Manufacturing eBook 134

Marketing Insider Group

SEPTEMBER 15, 2020

How you do that depends on your audience and your products/services. Start with your reviews and feedback for inspiration – what issues do buyers give for turning you’re your product most often? These phygital tactics are particularly useful for building hype before product launches or promoting high-ticket products.

Gen Z 145

Gen Z Manufacturing B2C Transform 145

Adobe Experience Cloud Blog

MAY 27, 2009

My first lesson: You'd better know your products — and how they compare to competitive products — before you can call yourself a salesperson. After several years of selling all types of products, it was obvious to me that salespeople were often sent into the field under-equipped.

Thought Leadership 53

Thought Leadership Whitepaper Energy Manufacturing 53

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Manufacturing. How are those customers using your product or service; in other words, is there a product-market fit? Ultimately, your goal should be to establish the total addressable market (TAM), or total available market, which is essentially the revenue opportunity available for your product or service. Healthcare.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Adobe Experience Cloud Blog

MAY 21, 2015

You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. You’re doing your research and you come across an interview with a scientist from a company that manufactures GMO foods (aka the enemy). Maybe that’s true—or maybe not—but it’s your company’s position).

Law 134

Law Content Marketing Food Thought Leadership 134

Marketing Insider Group

APRIL 20, 2020

For example, you could send a manufacturing company’s head engineer an article about how your new widget can shave hours off the manufacturing process, while the chief financial officer would appreciate an infographic about how much money the company would save by putting your widget to work in the process.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Tiecas

APRIL 5, 2024

( Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. Source ) Why is that?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Adobe Experience Cloud Blog

DECEMBER 2, 2016

In today’s digitally-empowered world, buyers are developing their own conclusions about your products and services long before they reach out to your sales team. For example, your campaign might target multiple criteria such as verticals, sub-verticals, product-fit, employee size, and more.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

JANUARY 25, 2019

They are way more valuable to businesses that are interested in actually selling their products as opposed to mass visibility. Additionally, there are several tools to help you find influencers who are engaged with your industry or products like yours. The main reason for this is that micro-influencers are simply more authentic.

Influencer Marketing 134

Influencer Marketing Thought Leadership Manufacturing Fashion 134

Adobe Experience Cloud Blog

OCTOBER 23, 2015

By producing an infographic about the benefits of buying a good, solid running shoe, you’re showing that you can be seen as the go-to resource for information on this consumer product, and even more, for information on athletics and physical performance. You are the trusted source, putting you in a different light from your competitors.

Fashion 134

Fashion Thought Leadership Whitepaper Manufacturing 134

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. The more successful manufacturing content marketers almost always focus on quality content over quantity. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Sprout Social

OCTOBER 18, 2023

Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey. The result?

Health 141

Health Manufacturing Thought Leadership Product 141

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketing 52

Marketing Insider Group

MAY 26, 2020

not an inquiry), what is thought leadership (it doesn’t have to be a new thought), and why CEOs expect marketing to deliver business results (just duh!). It might just be my inner cynic, but it’s probably the case that the shoe manufacturer took a glance at its target customers’ data before they made their move.

Content Marketing 143

Content Marketing Transform Thought Leadership Manufacturing 143

Tiecas

APRIL 1, 2024

From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. Unlike consumer purchases, industrial products and services often involve multiple decision-makers.

Manufacturing 88

Manufacturing Thought Leadership Whitepaper Marketing 88

Adobe Experience Cloud Blog

JUNE 8, 2018

They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. We all can’t be lucky enough to have such an enviable product to market and sell; I mean, Red Bull almost sells itself. The Content Not Taken.

Branding 134

Branding Non-Profit Education Entertainment 134

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple. prominently.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Adobe Experience Cloud Blog

MAY 5, 2014

Take, for example, an app from automobile manufacturer Kia, which aids prospects in their decision process when buying a car. Content features can include anything from news articles to opening hours of shops, product catalogs, photo albums, video, price lists, location of showrooms, manuals and so on. Interactions are my favorite.

Automobile 134

Automobile Retail Thought Leadership Manufacturing 134

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Example: Upcoming regulations can significantly impact product recommendations or content focused on future-proofing industrial processes.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Adobe Experience Cloud Blog

AUGUST 2, 2017

My team and I work closely with payers, providers, healthcare IT, wellness platforms, fitness, medical device manufacturers, and clinical service providers as their partner to grow awareness, engagement, sales pipeline, and revenue. And one thing is clear: every healthcare marketing team feels overwhelmed to some degree. .

Transform 134

Transform Thought Leadership Manufacturing Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

This era marked the start of mass production and a shift from making products to buying them. The glut of manufactured goods created a new need: courting potential customers and standing out in an increasingly competitive marketplace. Thus, modern marketing was born.

Transform 134

Transform Thought Leadership Manufacturing Marketing 134

Adobe Experience Cloud Blog

APRIL 10, 2017

Author: Amy McCarthy Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be. Additional Sandboxes, Assigned Developer, and Product Support.

Thought Leadership 107

Thought Leadership Manufacturing User-Generated Marketing Plan 107

Martech

MAY 20, 2024

Ring 2: The internal disconnect Marketing departments can become isolated silos within a company, disconnected from sales, customer service and product development. In addition to all of the marketing factors, the quality of products across the board and the amount you get for your money seems to be less and less these days.

Branding 120

Branding Thought Leadership Manufacturing Marketing 120

Adobe Experience Cloud Blog

SEPTEMBER 26, 2017

That means you will not pitch your company, its products, or services as it’s still too soon for that. Imagine you’re a manufacturing company who makes anti-gravity iPhone cases for a rapidly expanding eCommerce business. How about faster production windows and speedier delivery times? What might you implement?

Customer Journey 134

Customer Journey Customer Non-Profit eCommerce 134

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

Transform 127

Transform Thought Leadership Manufacturing Market Segmentation 127

Adobe Experience Cloud Blog

OCTOBER 31, 2019

There are three big brands that get a disproportionate share of many people’s disposable income, not just because of the products and services they provide, but also because of the way they go about talking to customers. The buying experience was perfect, the product was spot on and I was very pleased with it all.

Customer 98

Customer Retail Thought Leadership Manufacturing 98

Marketing Insider Group

DECEMBER 18, 2019

The Mix surveyed B2B folks working in professional and business services, technology, advertising and marketing, health and life sciences, manufacturing, finance and insurance, and other areas of B2B business. With more than 530 million users, LinkedIn is recognized as the number one B2B networking platform.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111