Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. It even makes it possible to introduce product teams into the mix.”

Transform 115

Transform B2C Manufacturing Finance 115

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics.

Transform 273

Transform Logistics Manufacturing Retail 273

Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. “Are you working overtime?

Law 112

Law Transform Retail Manufacturing 112

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Today, marketing faces its own shift.

Transform 71

Transform Manufacturing Key Performance Indicator Marketers 71

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Tap into models to unlock ever-increasing customer insights With a solid data collection strategy, you can build models and transformations to address important gaps in your marketing strategy.

Transform 120

Transform Retail Manufacturing eCommerce 120

Hubspot Marketing

JUNE 14, 2022

If you answered "yes" to any of these questions, this person could be considered a transformational leader. Transformational leaders empower and motivate others to achieve extraordinary feats and, in the process, sharpen their own leadership skills. Why is transformational leadership effective? Promotes psychological safety.

Transform 113

Transform Manufacturing Promotion Product 113

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Like this: As a Google app, Gemini is integrated with many Google products. How does ChatGPT work?

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Martech

JULY 22, 2024

They manufactured and sold men’s brushless shaving cream and got creative. In a perfect world, an extra line of context would show the ROI of this effort (using the formula Sales – Product costs – Overhead costs – Cost of SEO / Cost of SEO ). The Burma-Shave company was doing it in the 1930s. This company started in the mid-1920s.

Key Performance Indicator 122

Key Performance Indicator Transform Analytics Manufacturing 122

Jeff Bullas

MARCH 6, 2023

From virtual assistants like Siri and Alexa to self-driving cars, AI has transformed the way we live, work, and interact with the world around us. For example, in the manufacturing industry, AI can be used to monitor production lines and identify defects, which can lead to cost savings and improved productivity.

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Businesses Grow

MARCH 3, 2025

His thesis is that AI is not only capable of manufacturing and innovation but also driving consumption and economic growth. The article envisions a future where human roles shift away from routine, productivity-focused tasks toward creativity, art, exploration, and meaningful personal interactions. Lessons, art supplies, crafts.

Transform 82

Transform Entertainment Health Manufacturing 82

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. It would show the company understands the problem women are facing.

Transform 127

Transform Manufacturing Copywriting Law 127

yorCMO

AUGUST 10, 2023

Discover the power of strategic marketing tailored for the manufacturing sector. Dive into 7 transformative tips to elevate your business from the factory floor to the industry forefront. The post From Production Line to Prime Time: 7 Marketing Tips for Manufacturers appeared first on yorCMO.

Manufacturing 96

Manufacturing Transform Product Marketers 96

CMO Network

MAY 2, 2022

Air Company is a Brooklyn-based engineering firm that developed proprietary carbon-conversion technology that removes carbon dioxide (CO2) from the air and transforms it into impurity-free alcohols such as ethanol and methanol, which it then uses to manufacture super-green consumer goods.

Transform 72

Transform Manufacturing Product CMO 72

Kuno Creative

OCTOBER 1, 2024

Over a hundred years ago, Henry Ford created the assembly line to manufacture his Model T automobile, one of the first mass-produced vehicles in the world. He understood that manually performing repetitive tasks consumes precious time and slows down production.

Transform 52

Transform Automobile Manufacturing Customer 52

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. Turn product content into marketing promotional materials. So far, we’ve just talked about how you can use AI to be more productive and effective, but why not make it a part of what you put out into the world as well? Take SEO analytics company Ahrefs.

User-Generated 131

User-Generated Food Transform Marketers 131

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. A brand that received emphatic praise was Chewy, the beloved pet food and products company. Celebrate loyal fans who want to geek out over your product together.

Transform 91

Transform Customer Branding Food 91

Animalz blog

DECEMBER 5, 2024

“Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. In contrast to traditional brick-and-mortar stores, online retailers could “stock” and sell a large number of niche products since their inventory space was essentially limitless. He was constantly working on it, refining it.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Traditional technical writing often focuses on explaining complex concepts, processes, or products clearly and concisely. Thought leadership content goes beyond technical details and product specifications.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Welcome Software

JULY 11, 2024

We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. But there's a hidden factor transforming supply chains from the inside out: content. Buyers do their research, comparing products, reading reviews, and weighing options carefully. Take product descriptions, for example.

Transform 45

Transform Logistics Automobile Manufacturing 45

Lynton Web

JANUARY 8, 2025

Let's explore why traditional methods are failing and how custom solutions can transform lead distribution for complex organizations. Smart routing rules ensure leads match the best-qualified reps based on territory, industry expertise, product knowledge, or any combination of factors. It doesn't have to be that way, though.

Transform 52

Transform Customer Manufacturing Management 52

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Transform 128

Transform Manufacturing Fashion Promotion 128

Hubspot Marketing

OCTOBER 3, 2024

Early adopters of our AI features are not just accelerating their productivity, but their growth. Another customer in the manufacturing space, Aerotech, is now winning one in every four deals because they use our AI to qualify leads and guide seller actions. Businesses can use these Agents to transform their growth.

Product 127

Product CRM Transform Manufacturing 127

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Fundamentally, the supply side includes the operational activities of purchasing, manufacturing and distribution, which constitute the vast majority of an organization’s expenditures to create value. It’s hard to argue that in the past 30-plus years there has been a significant transformation in supply chain operations. Need proof?

Product 95

Product Transform Manufacturing Management 95

Marketing Insider Group

SEPTEMBER 17, 2024

’ I think any organization that creates innovative products (or services) with a ‘customer first’ mentality can truly claim to be ‘customer-focused.’ Customer-focused companies can discover fantastic insights about how their products, services, and brands are perceived by their audience.

Customer 78

Customer Transform Entertainment Real Estate 78

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Lynton Web

JANUARY 29, 2025

We recently worked with a leading door manufacturer , Therma-Tru, to turn its loyalty program into a digital experience with HubSpot. Whether it's financial incentives, educational resources, product discounts, or exclusive access to new features, ensure the rewards are both attainable and valuable to partners.

Transform 52

Transform Key Performance Indicator Manufacturing Communications 52

Marketing Insider Group

NOVEMBER 20, 2019

Transform your culture, and you’ll transform your marketing. To transform your marketing campaigns, transform your culture through. Transform Your Hiring Culture. That means that if you have a potential employee who’s a Baby Boomer and you manufacture boho fashions, don’t rule them out. Here’s how.

Transform 111

Transform Fashion Manufacturing Millennials 111

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. And, prospects will feel more comfortable asking your employees questions about your products and services. More importantly, just like with employee-generated content, it transforms casual browsers into true believers. Now don’t get me wrong.

Branding 145

Branding Transform Whitepaper User-Generated 145

Martech

APRIL 22, 2022

AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. For example, when your goal is to understand your customers’ needs and match them to appropriate products or services, this is where AI shines. Frequently asked questions about AI marketing. Why AI marketing matters.

Transform 145

Transform Marketers Marketing Analytics 145

Marketing Insider Group

MAY 26, 2020

When your opinions result in better health, more happiness or bigger profits for your customers, you transform them into a hero — and earn their loyalty for years to come. It might just be my inner cynic, but it’s probably the case that the shoe manufacturer took a glance at its target customers’ data before they made their move.

Content Marketing 143

Content Marketing Transform Thought Leadership Manufacturing 143

Hubspot Marketing

MARCH 25, 2025

That's why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. It divides the workforce into five sectors: Agriculture, Manufacturing, Service, Service with Significant Environmental Footprint, and Wholesale/Retail.

Transform 101

Transform Shipping Manufacturing Law 101

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Transform 128

Transform Pharmaceutical Manufacturing Health 128

Neil Patel

DECEMBER 21, 2020

It transforms the data you have into natural-sounding text. Plus, natural language generation’s capabilities have transformed recently, meaning improved accuracy. Suppose you regularly employ a team to identify keywords, perform SEO, create product descriptions, and analyze marketing data. Generate Product Descriptions.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Backlinko

MARCH 13, 2025

Or trust barriers, such as last-minute doubt about product quality. And learn about other products your web visitors are considering. Begin with the pages that offer the quickest wins, such as product and checkout pages. This is what Rishi Rawat , product page optimization specialist at Frictionless Commerce, does.

eCommerce 76

eCommerce Shoppers Shipping User-Generated 76

Marketing Insider Group

SEPTEMBER 15, 2020

How you do that depends on your audience and your products/services. Start with your reviews and feedback for inspiration – what issues do buyers give for turning you’re your product most often? These phygital tactics are particularly useful for building hype before product launches or promoting high-ticket products.

Gen Z 145

Gen Z Manufacturing B2C Transform 145

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 130

Analytics Transform Key Performance Indicator CRM 130