Martech

JULY 19, 2024

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. Workflows become automated.

Traditional Marketing 120

Traditional Marketing Transform Manufacturing Automobile 120

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. A brand that received emphatic praise was Chewy, the beloved pet food and products company. Celebrate loyal fans who want to geek out over your product together.

Transform 77

Transform Customer Branding Food 77

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. you have to use the product. And it just leaves a lot of people disappointed.

Transform 61

Transform B2C Influencer Marketing Marketing 61

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Fundamentally, the supply side includes the operational activities of purchasing, manufacturing and distribution, which constitute the vast majority of an organization’s expenditures to create value. It’s hard to argue that in the past 30-plus years there has been a significant transformation in supply chain operations. Need proof?

Product 95

Product Transform Manufacturing Management 95

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Impact over features They’re less interested in what a product does and more focused on its impact.

Gen Z 84

Gen Z Transform Health Entertainment 84

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Transform 112

Transform Manufacturing Fashion Promotion 112

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Transform 126

Transform Pharmaceutical Manufacturing Health 126

Hubspot Marketing

OCTOBER 3, 2024

Early adopters of our AI features are not just accelerating their productivity, but their growth. Another customer in the manufacturing space, Aerotech, is now winning one in every four deals because they use our AI to qualify leads and guide seller actions. Businesses can use these Agents to transform their growth.

Product 110

Product CRM Transform Manufacturing 110

Tiecas

MARCH 15, 2024

What if you could stop wasting time and money on random tactics and transform your marketing into a true growth driver? Your vision can transform into reality with a well-thought-out strategic roadmap and a detailed plan of action for implementation. So, why should a roadmap be your first step?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 128

Analytics Transform Key Performance Indicator CRM 128

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. It even makes it possible to introduce product teams into the mix.”

Transform 106

Transform B2C Manufacturing Finance 106

Marketing Insider Group

NOVEMBER 20, 2019

Transform your culture, and you’ll transform your marketing. To transform your marketing campaigns, transform your culture through. Transform Your Hiring Culture. That means that if you have a potential employee who’s a Baby Boomer and you manufacture boho fashions, don’t rule them out. Here’s how.

Transform 111

Transform Fashion Manufacturing Millennials 111

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. And, prospects will feel more comfortable asking your employees questions about your products and services. More importantly, just like with employee-generated content, it transforms casual browsers into true believers. Now don’t get me wrong.

Branding 145

Branding Transform Whitepaper User-Generated 145

Martech

APRIL 22, 2022

AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. For example, when your goal is to understand your customers’ needs and match them to appropriate products or services, this is where AI shines. Frequently asked questions about AI marketing. Why AI marketing matters.

Transform 145

Transform Marketing Marketers Analytics 145

Marketing Insider Group

MAY 26, 2020

When your opinions result in better health, more happiness or bigger profits for your customers, you transform them into a hero — and earn their loyalty for years to come. It might just be my inner cynic, but it’s probably the case that the shoe manufacturer took a glance at its target customers’ data before they made their move.

Content Marketing 143

Content Marketing Transform Thought Leadership Manufacturing 143

Neil Patel

DECEMBER 21, 2020

It transforms the data you have into natural-sounding text. Plus, natural language generation’s capabilities have transformed recently, meaning improved accuracy. Suppose you regularly employ a team to identify keywords, perform SEO, create product descriptions, and analyze marketing data. Generate Product Descriptions.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Marketing Insider Group

SEPTEMBER 15, 2020

How you do that depends on your audience and your products/services. Start with your reviews and feedback for inspiration – what issues do buyers give for turning you’re your product most often? These phygital tactics are particularly useful for building hype before product launches or promoting high-ticket products.

Gen Z 145

Gen Z Manufacturing B2C Transform 145

Set Up

NOVEMBER 21, 2023

Although we have written about the Manufacturing industry in the past , we spoke with marketing leaders Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon , Sector Marketing & GTM at Jabil, to get the latest updates and news. What innovative changes are happening in the Manufacturing space?

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. “Are you working overtime?

Law 100

Law Transform Retail Manufacturing 100

Neil Patel

JULY 8, 2021

Wouldn’t you love to know: How much of a certain product your biggest rivals have in stock? Which products are being marked down, and in which locations? Which products are attracting the most interest from shoppers? Do you sell the same products as your rivals? After all, your products need to come from somewhere.

Retail 144

Retail Transform Price Manufacturing 144

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

This era marked the start of mass production and a shift from making products to buying them. The glut of manufactured goods created a new need: courting potential customers and standing out in an increasingly competitive marketplace. Thus, modern marketing was born. Measurement. The future of marketing is on the horizon.

Transform 134

Transform Thought Leadership Manufacturing Marketing 134

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Like this: As a Google app, Gemini is integrated with many Google products. How does ChatGPT work?

Transform 91

Transform User-Generated Manufacturing eCommerce 91

Martech

MAY 3, 2022

There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Yes, new apps are appearing all the time; yes, that trend is partly fueled by the pandemic-driven acceleration in digital transformation. But there is consolidation. SUBSCRIBE.

Transform 108

Transform Manufacturing Traditional Marketing Management 108

Adobe Experience Cloud Blog

JULY 15, 2015

Assembly lines are predictable : The manufacturer knows what goes in and what comes out. Assembly lines provide great insights : Management can easily measure production levels to gain intelligence on what to build in the future. Essentially, create an assembly line-like machine. Five Prerequisites to Your Lead Assembly Line.

Thought Leadership 134

Thought Leadership Manufacturing Transform Fashion 134

Marketing Insider Group

APRIL 20, 2020

For example, you could send a manufacturing company’s head engineer an article about how your new widget can shave hours off the manufacturing process, while the chief financial officer would appreciate an infographic about how much money the company would save by putting your widget to work in the process.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. You now know that PDCA was initially developed in the field of manufacturing. What is PDCA (Plan Do Check Act)? Steps in the PDCA Cycle.

Manufacturing 145

Manufacturing Marketing Marketers Transform 145

Hubspot Marketing

OCTOBER 12, 2022

Manufacturing also saw an 8% YoY dip with a 4% QoQ drop, hinting that business-facing companies might be struggling more with seasonality and traffic growth in current times. Manufacturing. -4%. Manufacturing. +6%. Manufacturing. +1%. Construction. -4%. Education and Health Services. -3%. Financial Activities. -2%.

Manufacturing 142

Manufacturing Health B2C Transform 142

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Tap into models to unlock ever-increasing customer insights With a solid data collection strategy, you can build models and transformations to address important gaps in your marketing strategy.

Transform 107

Transform Retail Manufacturing eCommerce 107

Marketing Insider Group

FEBRUARY 16, 2021

Creating content around those questions is one of the most effective ways to have content that performs well in searches for your products for years on end. Commercial furniture manufacturers, for instance, could write a blog post about the advantages of vinyl over cloth upholstery or how to clean stains on each type of material.

Manufacturing 142

Manufacturing B2C Transform Shipping 142

Martech

JULY 22, 2024

They manufactured and sold men’s brushless shaving cream and got creative. In a perfect world, an extra line of context would show the ROI of this effort (using the formula Sales – Product costs – Overhead costs – Cost of SEO / Cost of SEO ). The Burma-Shave company was doing it in the 1930s. This company started in the mid-1920s.

Key Performance Indicator 117

Key Performance Indicator Transform Analytics Manufacturing 117

Martech

JULY 25, 2024

For Airbnb, an Airbnb property in Milan transformed by the placement of digital screens and a physical button passers-by could push to activate the screens and win prizes. Also relevant is a transformation the business is undergoing. “We’re moving from a product-focused offering to an experiential offering.

Transform 110

Transform Fashion eCommerce Manufacturing 110

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple. prominently.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Hubspot Marketing

MAY 30, 2023

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos.

Real Estate 118

Real Estate Manufacturing Transform Finance 118

Neil Patel

OCTOBER 28, 2020

Product managers? ETL (extract, transform, and load) software combines data from different sources into a single dashboard. It’s a popular choice for manufacturing, insurance, distribution, education, and government organizations. It’s used by developers, business leaders, product managers, and data professionals alike.

Transform 124

Transform Manufacturing Analytics User-Generated 124

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. B2B industrial marketing presents unique challenges compared to other forms of B2B marketing.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Set Up

APRIL 13, 2022

The following marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation , share their perspective on the Manufacturing industry. What innovative changes are happening in the Manufacturing space? The Manufacturing industry was hit by the pandemic on multiple fronts.

Manufacturing 52

Manufacturing PR Transform eCommerce 52