Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing? Therein lies the problem with regular marketing.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. When you outsource content production, the agency takes on these costs.

Content Marketing 136

Content Marketing Whitepaper Marketers Marketing 136

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. For distributors, there are typically two main audience groups: manufacturers and retailers.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. And they are continuing to expand their production capabilities. Let’s review them now.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Tiecas

JUNE 4, 2024

Effective content marketing is essential for staying ahead of the competition in the manufacturing industry. However, 62% of manufacturing content marketers struggle with creating content that appeals to different stages of the buyer’s journey (Source: Content Marketing Institute ).

Manufacturing 52

Manufacturing Whitepaper User-Generated Price 52

Marketing Insider Group

APRIL 20, 2020

In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase. Statistics show that email marketing yields a whopping 4,400 percent ROI, yielding $44 for every dollar spent.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. And, prospects will feel more comfortable asking your employees questions about your products and services. Although you might have to fork over some cash – or at least some of your products – for an influencer’s imprimatur, it’s often well worth the investment.

Branding 145

Branding Transform Whitepaper User-Generated 145

Marketing Insider Group

MARCH 31, 2020

Activation includes a wealth of tools to empower your employees to become walking billboards for your company, including: Training that not only makes them more informed about your products, but also allows them to climb up the corporate ladder – imagine – you gotta love a company that trains you to qualify for a better job.

Market Trends 145

Market Trends Digital Marketing Whitepaper Manufacturing 145

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Do you see the big challenge in manufacturing marketing? As a manufacturer of custom-engineered systems or specialized industrial products, you know your audience isn’t searching for solutions every day.

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Adobe Experience Cloud Blog

JULY 6, 2011

You see the characters in their environment, interacting with others and through that interaction you learn that George Banks is a 50-something shoe-manufacturer in Southern California who is an over-protective father, a bit neurotic and about to get some really surprising news. Illustrate examples of success. Bask in Familiarity.

Content Marketing 111

Content Marketing Whitepaper Manufacturing Marketers 111

Marketing Insider Group

APRIL 18, 2023

billion American energy startup has developed tools to manufacture carbon-neutral fuels by absorbing CO2 from the air, and converting it into zero-net carbon gasoline, diesel, and jet fuels. Their goal is to raise awareness surrounding the production of CO2 emissions and inspire real reductions. Pretty groundbreaking right?

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Marketing Insider Group

AUGUST 12, 2020

Finding your tribe – those people who will be likely to benefit from your expertise and your products, in that order – is an essential ingredient in social media success. For example, let’s say that you manufacture nail polish. No matter how boring you think your product is, your likely customers are anything but.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketers 52

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Craig is Vice President, Products and Services at Tippit, Inc. , Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. Then a little company called Yahoo downloaded their the company's white paper.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Marketing Insider Group

JANUARY 27, 2020

Who is most likely to buy your products and services? Just have them on hand when you begin content production. February: Find Economical Content Production Tools and Start Posting. February: Find Economical Content Production Tools and Start Posting. What keeps them up at night? worry monsters? If so, jot them down.

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. Your products may be demonstrative examples of leadership in action.

Thought Leadership 111

Thought Leadership Whitepaper Manufacturing Education 111

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. It is important to focus on the value proposition of your product or service when writing compelling content for industrial buyers. I cannot emphasize this point enough.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple. prominently.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Marketing Insider Group

AUGUST 4, 2015

Most brands want to talk products and features, rather than spark a captivating conversation. manufacturers cite a lack of skilled trades professionals (including welders) as a significant challenge to their ability to be competitive. Why did you feel that something like ARC was necessary? . Johnson: Who’s your target audience?

Branding 103

Branding Whitepaper Manufacturing Education 103

Rock Content

OCTOBER 30, 2020

To conduct this process, countless tech companies already invest in the production of content for various channels, which continually raises the consumer’s expectations. . The production of interactive content offers the consumer an extremely engaging environment, making them a part of their own experience. . Loyalty building.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Adobe Experience Cloud Blog

OCTOBER 23, 2015

By producing an infographic about the benefits of buying a good, solid running shoe, you’re showing that you can be seen as the go-to resource for information on this consumer product, and even more, for information on athletics and physical performance. You are the trusted source, putting you in a different light from your competitors.

Thought Leadership 134

Thought Leadership Fashion Whitepaper Manufacturing 134

Marketing Insider Group

AUGUST 31, 2021

Whatever your product or service, you’ll likely have subject matter experts that have done extensive research and testing on their own work, such as: Engineers. These sources could include: Academic papers. White papers. Your customer struggles to keep up with the demand for her products. But don’t stop there.

Customer 111

Customer Whitepaper Manufacturing Thought Leadership 111

Search Engine Land

MAY 17, 2023

When we ask new clients about their ideal customer during our onboarding, it’s not uncommon to get these (and similar) responses: “Every manufacturer should have our product.” Customers don’t really understand our products at first, but once they see they know they need it.” “Any These types of answers are red flags.

Whitepaper 86

Whitepaper Manufacturing Customer Journey User-Generated 86

Tiecas

APRIL 1, 2024

From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. Unlike consumer purchases, industrial products and services often involve multiple decision-makers.

Manufacturing 88

Manufacturing Thought Leadership Whitepaper Marketers 88

Duct Tape Marketing

JUNE 5, 2012

We don’t have an online product and we aren’t writers. Most offers are for an ebook or white paper. depone via Flickr CC I have to tell you that I believe service businesses like a contractor have far more reason and opportunity to create content than most product business.

Whitepaper 72

Whitepaper eBook Manufacturing Education 72

Martech

APRIL 15, 2022

B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses. This is because buyers seek expertise when dealing with other businesses, while consumers typically seek the best deals and most exciting products. Resources for learning more about B2B marketing.

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122

Pam Didner

JULY 15, 2022

In tech or manufacturing companies, SMEs are valuable in their ability to provide the in-depth answers that our customers need when they try to make purchasing decisions, especially when there are various options to consider. Encourage SMEs to think about customer pain points or product performance issues. Provide a template.

Content Marketing 87

Content Marketing Whitepaper Manufacturing Marketers 87

Tiecas

MAY 17, 2024

Creating an Industrial Value Proposition that Converts: Understanding Your Target Audience Your industrial website’s value proposition is the core message that communicates how your products or services solve your customers’ specific problems and deliver tangible benefits. What do they value most in a product or service provider?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Marketing Insider Group

JUNE 15, 2020

This is a guest post by David Fortino, SVP of Product & Audience at Netline. Manufacturing. When it comes to researching industry-based consumption trends for your own industry, we challenge marketers to ask three specific questions: Which industries or niche audiences does your B2B product or solution target?

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Lynton Web

OCTOBER 15, 2024

This insight could lead to innovative product features or service offerings. For instance, a manufacturing firm might notice that clients often access specific product specs together, creating bundled offerings that streamline purchasing. Industry-specific Benchmarks : These can be used to create compelling marketing content.

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Marketing Insider Group

OCTOBER 25, 2021

They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Permission to post content on social media and elsewhere about your company’s culture, products, and services. The growth of online content has given consumers more power.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? This could be the difference between a successful campaign and a wasted effort for manufacturers, distributors, and engineering companies. I wouldn’t recommend using promotional or “salesy” emails if you manufacture custom-engineered systems.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. 79% of B2B buyers share white papers with their coworkers. Approximately 49% of consumers say they use Google to discover new products. About 70% of online customers research product reviews before deciding to make a purchase.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Pam Didner

NOVEMBER 5, 2020

And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. And depending on sales stages or conversations with customers, product-specific content tends to be frequently requested by the sales team.

Whitepaper 75

Whitepaper Customer Journey Education Marketers 75