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How to Market a Manufacturing Company in 2024

Marketing Insider Group

This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.

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Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Neil Patel

Wonder why manufacturers with inferior products and processes regularly outsell your company? Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business.

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Understanding B2B2C Marketing: A Comprehensive Overview

Hubspot Marketing

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Best for: B2B2C partnerships in which both companies have a significant consumer-facing element.

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Industrial Marketing Strategy for Manufacturers—17 Questions Product Managers Must Ask

Tiecas

An industrial manufacturing marketing strategy isnt just a to-do list filled with tactics like update the website or send an email campaign. If youre a product manager at a manufacturing company, your responsibilities extend beyond managing a team of design engineers.

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How Industrial Marketing Agencies Drive Superior Results for Manufacturers Compared to General Marketing Firms

Tiecas

Industrial marketing agencies are the strategic advantage for manufacturers aiming to thrive in globally competitive markets. Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Another report found that B2B industries like manufacturing have a 67% customer retention rate. Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. ChatGPT explained it well using the metaphor of a lemonade stand.