SmartBrief - Marketing

APRIL 2, 2025

Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. Many manufacturers focus solely on content creation without considering where and how their audience consumes information.

Thought Leadership 80

Thought Leadership Manufacturing Customer Journey Promotion 80

Content Marketing Institute

NOVEMBER 7, 2018

Too many manufacturing organizations are still talking about themselves in the content they create. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. CMIContent Click To Tweet. Click To Tweet.

Manufacturing 108

Manufacturing Content Marketing Marketing Marketers 108

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? 10% #manufacturing marketers in young/first steps have a documented #contentmarketing strategy.

Manufacturing 111

Manufacturing Content Marketing Marketing Marketers 111

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Stop depending on inspections In manufacturing, inspections dont improve qualitythey just identify failures after the fact. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Today, marketing faces its own shift.

Transform 69

Transform Manufacturing Key Performance Indicator Marketing 69

Lynton Web

DECEMBER 16, 2024

Manufacturing companies leverage it to oversee multiple divisions with shared customer bases, enabling streamlined communication across product categories. Manufacturing companies with global offices use it to maintain independent workflows while sharing essential data for corporate reporting.

Branding 98

Branding Manufacturing Management Retail 98

Sprout Social

JANUARY 22, 2025

Or entry-level employees in the manufacturing industry? You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. You totally can!

Marketing Strategy 123

Marketing Strategy Content Marketing Thought Leadership Marketing 123

Marketing Insider Group

AUGUST 26, 2024

In the B2B medical technology sector, this goes beyond mere promotion; it’s about informing your audiences, highlighting unmet needs, and positioning your medtech solutions as the ideal answer for prospects. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Martech

FEBRUARY 25, 2025

How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing. Physical labor was replaced by robots; mental labor is going to be replaced by AI and software.”

Manufacturing 104

Manufacturing Market Research Marketing Marketers 104

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. So instead of pushing out promotional content, focus on encouraging real customers to share their experiences. Reddit is… interesting.

Marketing 96

Marketing Marketers Promotion User-Generated 96

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Most small- to mid-size manufacturers lack the in-house resources and expertise to manage all aspects of creating and regularly publishing customer-centric industrial content.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. I cringe whenever I look at how many unopened emails live in my work inbox. Those companies did below the line (BTL) marketing right.

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Backlinko

DECEMBER 27, 2024

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Automotive Auto manufacturers use AI models to improve vehicle design and implement in-vehicle AI-powered virtual assistants. The higher the score, the better optimized your content is and the easier it is to read.

Transform 112

Transform User-Generated Manufacturing eCommerce 112

Calvyn Lee Blog

NOVEMBER 7, 2022

It used to be agricultural, but now the country is moving to services and manufacturing, becoming an emerging market and a newly-industrialized area. Our Sales Team recommends promoting eCommerce offers, especially particular shops, like Shopee and Lazada, since they are popular among Filipinos.

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. Ventura Foods Website Chatbot Ventura Foods is a food manufacturer that produces product lines like Hidden Valley Salad Dressing and Smart Balance Butter. Build landing pages from email sequences or podcasts. Take raw data and create data visualizations and reports.

User-Generated 130

User-Generated Food Transform Marketing 130

Kuno Creative

FEBRUARY 20, 2025

AAON, a Kuno client and HVAC systems manufacturer for large-scale and institutional operations, wanted to promote a new video they produced in alignment with a major annual industry trade show.

Manufacturing 59

Manufacturing Marketing Marketers Promotion 59

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products.

Product Marketing 106

Product Marketing Product Management Marketing 106

Sprout Social

NOVEMBER 25, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one thing users don’t see enough of on social media. It helps social media users feel connected with influencers and the brands they promote, creating a sense of loyalty and community. It’s what they crave.

Influencer Marketing 98

Influencer Marketing Marketing Marketers User-Generated 98

Sprout Social

JULY 9, 2020

Deciding when and how to promote it, such as via a newsletter and social media, is the marketing. For an auto manufacturer, this content might look like a video explaining why it’s important to change your oil and when to change it. This would apply to everyone who owns a car, regardless of the manufacturer.

Content Marketing 140

Content Marketing Manufacturing Marketing Marketers 140

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Neil Patel

JUNE 8, 2021

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. This model gives manufacturers total control over the distribution channel. If not, it’s time.

Manufacturing 121

Manufacturing Logistics Retail Real Estate 121

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. For distributors, there are typically two main audience groups: manufacturers and retailers.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Do you see the big challenge in manufacturing marketing? As a manufacturer of custom-engineered systems or specialized industrial products, you know your audience isn’t searching for solutions every day.

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketing 52

Martech

OCTOBER 17, 2023

With this business model, the first B (manufacturing company) does not know the C (end-user, consumer). These companies sell products they manufacture to other companies (retailers and distributors) who, in turn, sell to the consumer, the person actually buying and using the product. how many of your products were sold).

Manufacturing 126

Manufacturing Customer Acquisition Retail User-Generated 126

Welcome Software

FEBRUARY 20, 2025

Nowadays, manufacturing and distribution customers are looking for the same shopping experience they get from Amazon - customized based on past buys and a simple interface to navigate efficiently. It allows you to promote your goods both near and far effectively, making sure your brand rules its own game. Image source: Optimizely 7.

eCommerce 52

eCommerce Manufacturing Shoppers Shipping 52

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Think about it: If youre a commercial cooking knife manufacturer, it would make more sense to collaborate with a popular chef than a crypto-coin expert.

Influencer Marketing 108

Influencer Marketing Branding B2C Marketing 108

Buffer Marketing

NOVEMBER 27, 2023

  As soon as I had a sellable product in hand, I reached out to The Grommet , a website that vets up-and-coming products and helps promote them to their large network of customers for free. They are on a mission to compete with Amazon and are doing everything in their power to help promote small businesses with products to sell.

Product 125

Product Pharmaceutical Manufacturing Shipping 125

Adobe Experience Cloud Blog

JUNE 22, 2015

As an example, think about a B2B manufacturer of insulation material for the construction industry. The manufacturer could market this app as a niche tool for workers, contractors, and architects, beyond the scope of its own customer base.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Rock Content

MAY 5, 2020

During the outbreak, maintaining brand credibility with public interest content and ads should be prioritized over any sales promotions and product-driven communications. At the same time, 75% of respondents agreed brand should not “exploit” the Covid-19 situation to promote the brand. It is a tricky line to walk, however.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

OCTOBER 12, 2023

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. sales were more or less flat (-1%) across the two days, compared to Amazon’s Prime promotional days in October 2022. In the U.S., Predictive AI. Shoppers waited patiently. Why we care.

Retail 114

Retail Shoppers eCommerce Manufacturing 114

Sprout Social

MARCH 30, 2021

A major music streaming brand’s agency had the idea to create and promote playlists based on their listeners’ workouts. A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions. What day is leg day? .

Health 144

Health Manufacturing Promotion Social Media Marketing 144

Neil Patel

FEBRUARY 15, 2021

One beacon manufacturer, BlueCats , creates cat-shaped beacons. The good news is most manufacturers have put measures in place to prevent this from happening. Beacons Promote Effortless Engagement and Data Transmission. First-generation beacons were about the size of an apple. They are Efficient. In reality, it’s quite genius.

Energy 145

Energy Manufacturing Retail User-Generated 145

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. The more successful manufacturing content marketers almost always focus on quality content over quantity. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

OnPassive Marketing

AUGUST 10, 2022

Does Pinterest Promote Your Products? If you are looking for ways to promote your products on Pinterest for free of cost, then you have come to the right place! In this article, we will discuss how to promote your products on Pinterest without spending any money. How To Promote Your Products On Pinterest For Free Of Cost.

Promotion 62

Promotion Product Manufacturing Fashion 62

Adobe Experience Cloud Blog

JULY 15, 2015

Assembly lines are predictable : The manufacturer knows what goes in and what comes out. Before manufacturers invest millions in their assembly line machines, they start with process definition—a measurable lead lifecycle is no different. TAL: Call five times in two weeks to promote appropriate follow-up.

Thought Leadership 134

Thought Leadership Manufacturing Transform Fashion 134

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. Marketers should take a page out of the GoPro playbook and consider incorporating consumers directly into product promotion.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Martech

JULY 29, 2022

When COVID-19 happened, manufacturing, shipping and storage all became wild and unpredictable. Supply chains were taut throughout the system, from parts to manufacturer, from manufacturer to shipping, from shipping to seller, from seller to customer. Merchants report excess inventory — and undertaking promotions to clear it.

Management 106

Management Logistics Shipping Manufacturing 106