Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Lynton Web

DECEMBER 16, 2024

This premium add-on for HubSpot users brings all your brands together in one HubSpot portal while creating distinct spaces within your account and maintaining centralized control. Manufacturing companies leverage it to oversee multiple divisions with shared customer bases, enabling streamlined communication across product categories.

Branding 98

Branding Manufacturing Management Retail 98

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Reddit is… interesting.

Marketing 96

Marketing Marketers Promotion User-Generated 96

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. Great question!

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Writing Technical Content: The Shift from Information to Conversion While all technical content aims to inform, not all technical content is created equal when it comes to lead generation and conversion.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Sprout Social

NOVEMBER 25, 2024

The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics. Authenticity in social media is something users want more of—whether it’s from influencers or others. Authenticity in social media is something users want more of—whether it’s from influencers or others.

Influencer Marketing 98

Influencer Marketing Marketing Marketers User-Generated 98

Martech

OCTOBER 17, 2023

A growth loop looks like this: Step 1 : Input from new or existing users (i.e., Step 2 : A series of actions/steps done by the users that generate the output. Step 3: The actions/steps above generate some outputs that can be directly invested as input. Focusing on one or two major loops is key.

Manufacturing 125

Manufacturing Customer Acquisition Retail User-Generated 125

Adobe Experience Cloud Blog

JUNE 22, 2015

SMBs discover mobile apps for lead generation and brand awareness. This year, we will see a substantial amount of small and medium size businesses invest in their own mobile app for the purpose of lead generation and brand awareness. As an example, think about a B2B manufacturer of insulation material for the construction industry.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Neil Patel

FEBRUARY 15, 2021

Since this release, Google has created its own version specific to its user base, which is called Eddystone — to keep up with the Joneses, of course. However, an estimated 90 percent of smartphone users have at least one subscription to a rewards program. First-generation beacons were about the size of an apple.

Energy 145

Energy Manufacturing Retail User-Generated 145

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. If that’s the case, good news: we’ve created a comprehensive A-Z guide to get you up to speed on content marketing in general and learn how it can be used most effectively by distributors.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Hubspot Marketing

MAY 14, 2018

Select a QR code generator. Choose the type of content you're promoting. These encrypted squares can hold links, coupons, event details, and other information that users might want to take with them for referring to later. Barcodes hold key product information at the point of sale, such as the price and name of the manufacturer.

User-Generated 145

User-Generated Direct Mail Promotion Manufacturing 145

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. GoPro-style footage from the user’s perspective specifically works well in accomplishing this. GoPro and Hiring.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

SocialPilot

FEBRUARY 6, 2025

For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine. Cons to Note Managing public negative reviews requires prompt attention.

Real Estate 66

Real Estate Customer Food User-Generated 66

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Branding 145

Branding Transform Whitepaper User-Generated 145

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Sprout Social

SEPTEMBER 30, 2021

Product photos and promotions. According to Instagram themselves, a staggering 60% of users rely on the platform to find products. Product and promotional posts like these are perfect for not only driving clicks but also creating conversations around whatever you’re selling. User-generated content. It shouldn’t be.

Gen Z 129

Gen Z User-Generated Shoppers Real Estate 129

Welcome Software

FEBRUARY 20, 2025

Nowadays, manufacturing and distribution customers are looking for the same shopping experience they get from Amazon - customized based on past buys and a simple interface to navigate efficiently. Smart use of user-friendly design ideas and AI-powered site search can make your site superior to traditional buying channels.

eCommerce 52

eCommerce Manufacturing Shoppers Shipping 52

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. They also understand their audience.

Gen Z 85

Gen Z Branding Retail Education 85

Neil Patel

DECEMBER 21, 2020

It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. That’s natural language generation at work. Natural language generation has some incredible implications for your digital marketing campaigns.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Scoop.it!

FEBRUARY 15, 2024

That forces them to adopt cost-effective marketing strategies that can generate significant returns. Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. Helps you find quality leads Around 89% of marketers claim email is their primary lead-generating marketing channel.

Email Marketing 115

Email Marketing Manufacturing User-Generated Marketing 115

Buffer Marketing

MAY 2, 2024

  Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video. This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job.   What do you want to achieve?

Affiliate Marketing 114

Affiliate Marketing Manufacturing Promotion User-Generated 114

Hubspot Marketing

FEBRUARY 8, 2023

They're also crucial for marketers when promoting or advertising a product. A product benefit is that this capability allows users to stream their favorite music wirelessly. Product reviews, manufacturing data, and the use of durable materials are just some ways you can demonstrate a product's quality. Image source 4.

Product 123

Product Manufacturing Price Marketing 123

Hootsuite

FEBRUARY 24, 2020

Just so it’s clear – I have/would never give permission for use of my son’s photo to promote any agenda of this vile man or that disgusting party. Furniture manufacturer Article has an Instagram story highlight just for sharing posts or stories that tag its account. Especially if an image is used for social media marketing.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Martech

DECEMBER 28, 2021

And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. This requires layering in first-party data and personalization that reflects a shopper’s environment, including time-of-day, weather, regional promotions and more. Cyber Monday has become Cyber Month.

Retail 135

Retail Shoppers Manufacturing eCommerce 135

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 139

Customer Gen Z User-Generated Health 139

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. Promote events and webinars to target accounts via account-based ads and email. What it does. Why we care. See terms.

Manufacturing 98

Manufacturing CRM User-Generated Marketing 98

Unbounce

NOVEMBER 7, 2019

Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? Their marketing team set up an “Exclusive Shortlist Offer” on a landing page, so they could carefully control who the promotion went out to—rather than make it available to every single visitor who happened across their website. Example #4: BoxyCharm.

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Sprout Social

JANUARY 25, 2021

On Instagram alone, there are an estimated 500,000 active influencers and platforms like TikTok are breeding an entirely new generation of influencers. If your brand is invested in diversity and inclusion, for example, ideally your influencers’ messaging should also promote those same values. These are good signs of value alignment.

Influencer Marketing 140

Influencer Marketing Price Manufacturing Marketing 140

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This personalization enriches the quality of the interaction and makes you more memorable to the user.

Marketing Strategy 135

Marketing Strategy Manufacturing PR Marketing 135

Hubspot Marketing

APRIL 9, 2020

This startup uses ads on LinkedIn to connect with its audience, like this one promoting their software: Source. Take Paperless Parts , for example, a manufacturing company with a stellar Facebook page: It's free to create a Facebook Business page and optimize it so leads and customers can find it.

Manufacturing 98

Manufacturing User-Generated Marketing Marketers 98

Buffer Marketing

APRIL 10, 2024

To maximize your earnings with Live Badges, consider the following tips: Promote your upcoming live broadcast : Let your followers know when you'll be going live and what topics you'll discuss. You can promote your subscription offerings on Instagram and direct your followers to your chosen platform to sign up.

Affiliate Marketing 118

Affiliate Marketing Non-Profit Finance Promotion 118

Marketing Insider Group

FEBRUARY 18, 2021

Whether you sell healthcare solutions, technology products, manufacturing services, or anything in between, it is critical to make people want to read what you have to say (and keep coming back for more!). Users will leave your page if it is convoluted or does not answer their questions right away, so keep it short and sweet.

Manufacturing 111

Manufacturing User-Generated Promotion Branding 111

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Offers a highly configurable platform that sets users up for success and adapts as their business needs evolve. Target customers. Product overview.

Marketing Automation Platform 115

Marketing Automation Platform Manufacturing CRM B2C 115

Orbit Media Studios

JULY 27, 2022

You’re promoting content on another platform, YouTube. “ Let’s imagine you’re a vacuum cleaner manufacturer. not just the models your vacuum company manufactures). not just the models your vacuum company manufactures). If user generated content (UGC) sites are in the SERP….

SEO 122

SEO PR Manufacturing Analytics 122

Sprout Social

JUNE 28, 2021

Don’t Be Overly Promotional. But that doesn’t mean you should constantly share advertisements or promotional content. Use the right blend of entertaining, educational and promotional content to keep your audience engaged. People may follow your brand on social media to learn more about your products or services.

Manufacturing 135

Manufacturing Law Promotion Education 135

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. Content is one of the most efficient ways to promote a business. The percentage of internet users that conduct product research online is about 78%. 45% of global internet users aged 25-34 listen to podcasts. Pew Research Center ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Lynton Web

OCTOBER 15, 2024

Behavioral Pattern Recognition: Analyzing how users interact with your digital properties can uncover hidden patterns and preferences. For instance, a manufacturing firm might notice that clients often access specific product specs together, creating bundled offerings that streamline purchasing.

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92