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So, I took everything I had given them; scripts, datasheets, whitepapers, competitor data, etc. Keith Denton which made reference to an old joke about “marketing thinking up a product then throwing it over the wall to engineering who in turn would come up with a design and toss it over the organizational wall to manufacturing.
Building Relationships, One Call at a Time: A Manufacturing Company’s Success A manufacturing company was relying heavily on inbound leads and referrals. Content Marketing : Create high-quality blog posts, whitepapers, and other content that addresses your prospects’ problems and showcases your expertise.
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