Adobe Experience Cloud Blog

MAY 18, 2015

Using a marketing automation platform, you can set up your website so that when someone in the manufacturing industry visits, she sees a different set of content, calls-to-action, and web copy than a visitor in, say, the finance industry. Imagine this for a moment: what if everyone who visited your website received a personalized experience?

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Marketing Automation Platform Thought Leadership Transform Manufacturing 134

Marketing Insider Group

APRIL 20, 2020

For example, you could send a manufacturing company’s head engineer an article about how your new widget can shave hours off the manufacturing process, while the chief financial officer would appreciate an infographic about how much money the company would save by putting your widget to work in the process.

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Whitepaper Pharmaceutical Manufacturing B2C 145

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

The glut of manufactured goods created a new need: courting potential customers and standing out in an increasingly competitive marketplace. In addition to transforming marketing journeys themselves, AI will also change the way we analyze our investments. Thus, modern marketing was born. We’re experiencing another revolution today.

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Transform Thought Leadership Manufacturing Marketers 134

Marketing Insider Group

SEPTEMBER 15, 2020

Capital One transformed many branches across major cities into coffee shops with coworking spaces, workshops, and educational/coaching centers. The goal was to market the technology behind the animal-free “dairy” alternative to larger businesses and manufacturers. . Create a Real-World Playground or Information Center.

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Gen Z Manufacturing B2C Transform 145

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

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Transform Thought Leadership Manufacturing Market Segmentation 127

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple. prominently.

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Manufacturing Transform Whitepaper Thought Leadership 98

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Let’s explore how this partnership can transform your content strategy and the limitations to keep in mind.

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Manufacturing Content Marketing Transform Thought Leadership 52

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

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Manufacturing Content Marketing Whitepaper Marketers 52

Set Up

MARCH 19, 2024

While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. But more valuable to me during this time was the learning and transformation I went through. And now I have a method. I’d also say to support other women.

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Transform PR Marketers Marketing 105

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. While other predictions , not so much.

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CMO Marketers Marketing Health 145

Hubspot Marketing

DECEMBER 13, 2023

Case Studies and Use Cases These types of content show results and illustrate the potential outcome or transformation your prospects may experience working with you. However, we also love their thought leadership on generative AI, especially their pillars of disclosing, verifying, and informing so everyone can be successful.

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Inbound Marketing PR Manufacturing Marketers 107

GrowPowerful

FEBRUARY 16, 2023

The newest additions to GROW’s iCMO roster bring expertise in market alignment, channel marketing, demand generation, thought leadership, branding and message development, go-to-market planning, digital transformation, and many other disciplines that span industries including: SaaS, Cloud, BioTech, FinTech, Web3, AdTech, MarTech, SalesTech, EduTech, (..)

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Transform CMO Thought Leadership Manufacturing 52

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment.

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Food Thought Leadership Manufacturing Analytics 109

Martech

DECEMBER 26, 2023

Product data transfer tools, like Distributor Data Solutions, where manufacturers can syndicate up-to-date product information to their partners—data that is especially critical to their ecommerce sites. He says, “This is a great way to feature your channel partners while also yielding valuable thought leadership both partners can share.”

Partner Marketing 109

Partner Marketing Thought Leadership Manufacturing Marketers 109

Tiecas

MAY 17, 2024

To achieve long-term results, you need to plan for ongoing industrial content marketing that establishes thought leadership, builds trust and converts website visitors into qualified leads. Works well for manufactured products without much customization and industrial consumables like desiccants and spare parts.

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Whitepaper Manufacturing Copywriting Transform 52

Duct Tape Marketing

NOVEMBER 1, 2017

It has transformed marketing into how do we find people and persuade them that our product or services is worth doing? So it’s a using the idea of our ability to create compelling, wonderful, engaging, inspiring, thought leadership-orientated content as a means of changing the behavior of a consumer. Just so you know.

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Transform Marketers Marketing Thought Leadership 54

Adobe Experience Cloud Blog

DECEMBER 11, 2019

Here is what they said: So we really want to pivot away from just transforming or digitizing our process, and move towards an evolution of what we call “digital business.” Open, cloud-based platforms will help in shaping a smarter market for CPG manufacturers and retailers. Mark Settle, former CIO, Okta .

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Transform Thought Leadership Manufacturing Retail 120

Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. You can publish high-quality content much more frequently if you transform it into multiple formats. Stick with authoritative thought leadership. Are you proud of that or uncomfortable?

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Content Marketing Thought Leadership Gen Z Marketers 134

Martech

APRIL 15, 2022

If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. Yet, as we’ve seen over the past few years, a combination of societal factors has transformed the ways B2B marketing engages with customers.

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B2C Marketing Automation Platform Gen Z Whitepaper 119

Adobe Experience Cloud Blog

DECEMBER 9, 2014

I was struck when Seth pointed out that “marketing has completely transformed”, and that “the marketer now needs to be in charge of everything a company does… they need to be the first step”. Sales isn’t so different, but marketing has been completely transformed. For 100 years mass marketing sat right next to mass manufacturing.

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CMO Manufacturing Transform Marketers 134