Marketing Insider Group

APRIL 20, 2020

In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase. Take a video and turn it into a LinkedIn article that showcases your thought leadership.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Adobe Experience Cloud Blog

MAY 27, 2009

The most effective lead management technique I've seen — not just this last year, but at any time — was one where the salespeople called the prospect 15 minutes after that person downloaded a white paper from the site. The company used this method to become the vendor of choice early in the customer's buying process.

Thought Leadership 53

Thought Leadership Whitepaper Energy Manufacturing 53

Adobe Experience Cloud Blog

OCTOBER 23, 2015

So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. Another option is Gartner , a site that has research and predictions on IT, infrastructure, and enterprise architecture for insurance, manufacturing, media, banking, and energy industries, to name a few.

Fashion 134

Fashion Thought Leadership Whitepaper Manufacturing 134

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple. prominently.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketing 52

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. The more successful manufacturing content marketers almost always focus on quality content over quantity. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Tiecas

APRIL 1, 2024

From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. It is a common problem among manufacturing content marketers, and content creation is the most outsourced industrial marketing task.

Manufacturing 88

Manufacturing Thought Leadership Whitepaper Marketing 88

Marketing Insider Group

AUGUST 31, 2021

If those insights represent a breakthrough development in your industry, using them in a compelling story can propel your brand into thought leadership territory. These sources could include: Academic papers. White papers. External Data. Government publications. Research firms’ publications. Industry organizations.

Customer 111

Customer Whitepaper Manufacturing Thought Leadership 111

Search Engine Land

APRIL 8, 2024

How this prompt could be improved: You are a mid-market corporate finance boutique providing advisory services to businesses across our five key sectors: Sustainability; Software, Media & Technology; Business Services; Manufacturing & Distribution; and Health & Education.

Finance 90

Finance Manufacturing Health Education 90

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. To achieve long-term results, you need to plan for ongoing industrial content marketing that establishes thought leadership, builds trust and converts website visitors into qualified leads. Speak their language to build rapport and trust.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Rock Content

FEBRUARY 15, 2018

Some 20 to 30 years ago members of these industry verticals and sub-verticals – think manufacturing, hospitality, public policy, etc. only had sporadic and advertising-laden trade and industry publications to rely on for deep insight into industry developments, news, and best practices. The list goes on.

eBook 56

eBook Whitepaper Manufacturing SEO 56

Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. Guest Post Thought Leadership Content in the Right Places Too many brands treat guest blogging the same way they treat their regular content. Stick with authoritative thought leadership.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Martech

APRIL 15, 2022

If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. For B2B marketers, the metaverse represents a unique opportunity to interact with a large audience at an unprecedented scale. Leveraging AI in marketing.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Lusha

DECEMBER 9, 2024

Thought Leadership : Show that your company is an expert in your industry by sharing valuable insights and knowledge. ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling.

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52