Martech

JULY 19, 2024

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. AI technology in marketing must be chosen, implemented and maintained.

Traditional Marketing 129

Traditional Marketing Manufacturing Transform Automobile 129

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. They prefer raw, unfiltered content over highly produced marketing materials.

Gen Z 106

Gen Z Transform Health Entertainment 106

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Today, marketing faces its own shift. Positionless Marketing represents a fundamental shift from the assembly-line, rigid, step-by-step execution of traditional marketing to an agile, real-time approach.

Transform 71

Transform Manufacturing Key Performance Indicator Marketers 71

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Martech

MAY 3, 2022

There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Yes, new apps are appearing all the time; yes, that trend is partly fueled by the pandemic-driven acceleration in digital transformation. But there is consolidation.

Transform 112

Transform Manufacturing Traditional Marketing Management 112

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketers 52

Sprout Social

MAY 9, 2023

In retail, computer vision can be used to identify imperfections in products in a manufacturing assembly line or to ensure shelves are always full. AI chatbots Conversational AI in the form of virtual agents and intelligent chatbots is set to change traditional marketing.

Marketers 139

Marketers Marketing Manufacturing Market Trends 139