CMO Network

MAY 2, 2022

Air Company is a Brooklyn-based engineering firm that developed proprietary carbon-conversion technology that removes carbon dioxide (CO2) from the air and transforms it into impurity-free alcohols such as ethanol and methanol, which it then uses to manufacture super-green consumer goods.

Transform 72

Transform Manufacturing Product CMO 72

yorCMO

AUGUST 10, 2023

Discover the power of strategic marketing tailored for the manufacturing sector. Dive into 7 transformative tips to elevate your business from the factory floor to the industry forefront. The post From Production Line to Prime Time: 7 Marketing Tips for Manufacturers appeared first on yorCMO.

Manufacturing 96

Manufacturing Transform Product Marketing 96

Businesses Grow

AUGUST 9, 2023

You have to understand that I come from a manufacturing background. When there is variability in a manufacturing process, we wanted to know WHY. The post Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And it drove me NUTS!

Transform 97

Transform Shipping Manufacturing Digital Marketing 97

Martech

JUNE 28, 2024

The result is a nimble connection between manufacturing, supply chain and automation that drives new ways for customers to order and customize M&Ms. At the time of Mars’ digital transformation, Barz was aware of only one other CPG brand that had made a similar transition. Are you getting the most from your stack?

Transform 80

Transform eCommerce Retail Manufacturing 80

Martech

JULY 19, 2024

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Just as automation shifted the number and type of jobs in manufacturing, the number and type of jobs in marketing are set to change.

Traditional Marketing 120

Traditional Marketing Transform Manufacturing Automobile 120

Sprout Social

FEBRUARY 26, 2024

The rapidly growing condiment manufacturer is quick to respond to customer comments and questions on social. The post Post Performance Report: Brands transforming social customer care appeared first on Sprout Social.

Transform 78

Transform Customer Branding Food 78

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape.

Transform 62

Transform B2C Influencer Marketing Marketing 62

Martech

JULY 22, 2021

I also said that the massive digital transformation in traditional B2B spaces like manufacturing and construction is unlikely to be reversed. Certainly the digital consumer, now shopping for fresh groceries as well as non-perishables, will be with us going forwards. What about virtual events?

Transform 112

Transform Manufacturing 112

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Transform 111

Transform Manufacturing Fashion Promotion 111

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune. Marketing operations.

Transform 102

Transform Manufacturing Marketing Marketers 102

Martech

APRIL 11, 2022

Valtech, the digital transformation provider that operates across a number of verticals including retail, travel and hospitality, financial services and manufacturing and distribution has added to its digital health capabilities with the acquisition of The Berndt Group (TGB). Why we care. Going forward, the massive U.S. SUBSCRIBE.

Transform 90

Transform Manufacturing Health Retail 90

Search Engine Land

MAY 22, 2024

Brands cannot easily manufacture such a reputation for their authors at scale without the author’s involvement and personal investment. Making it significantly more time-consuming as you must transform article insights into Instagram Stories and Reels, TikTok or YouTube Shorts. Plus, social media is now primarily video.

Manufacturing 83

Manufacturing Transform SEO PR 83

Tiecas

MARCH 15, 2024

What if you could stop wasting time and money on random tactics and transform your marketing into a true growth driver? Your vision can transform into reality with a well-thought-out strategic roadmap and a detailed plan of action for implementation. So, why should a roadmap be your first step?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Transform 127

Transform Pharmaceutical Manufacturing Health 127

ConsumerTalk

OCTOBER 30, 2024

Ice Cream and Novelties Marketing Strategies for 2025 As we approach 2025, the ice cream and novelties industry is poised for exciting transformations. Whether you're a small artisan producer or a large-scale manufacturer, these strategies will help you navigate the dynamic landscape of the ice cream market.

Marketing Strategy 85

Marketing Strategy Transform Manufacturing Marketing 85

Marketing Insider Group

NOVEMBER 20, 2019

Transform your culture, and you’ll transform your marketing. To transform your marketing campaigns, transform your culture through. Transform Your Hiring Culture. That means that if you have a potential employee who’s a Baby Boomer and you manufacture boho fashions, don’t rule them out. Here’s how.

Transform 111

Transform Fashion Manufacturing Millennials 111

Marketing Insider Group

APRIL 25, 2013

In a world of accelerated change, Jonathan highlighted the trends that are causing marketers to rethink the future and make fundamental transformations to their business. Consequently, every aspect of your business strategy and execution – manufacturing, supply chains, and employee base – can become stretched and overloaded.

CMO 108

CMO Transform Manufacturing Marketing 108

Sprout Social

JANUARY 9, 2024

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Adopt these and other intuitive Sprout features to bring your data to life and transform your social and digital marketing strategies.

Analytics 129

Analytics Transform Key Performance Indicator CRM 129

Martech

APRIL 22, 2022

AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. The eBike manufacturer Serial 1 used Vizit , a visual intelligence platform that uses machine learning and AI to help the company determine what images resonate most with consumers. Learn more about AI marketing.

Transform 145

Transform Marketing Marketers Analytics 145

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 75

Gen Z Transform Health Entertainment 75

Marketing Insider Group

MAY 26, 2020

When your opinions result in better health, more happiness or bigger profits for your customers, you transform them into a hero — and earn their loyalty for years to come. It might just be my inner cynic, but it’s probably the case that the shoe manufacturer took a glance at its target customers’ data before they made their move.

Content Marketing 143

Content Marketing Transform Thought Leadership Manufacturing 143

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. Industry onboarding accelerators. Oracle Analytics Cloud integration.

Transform 106

Transform B2C Manufacturing Finance 106

Set Up

NOVEMBER 21, 2023

Although we have written about the Manufacturing industry in the past , we spoke with marketing leaders Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon , Sector Marketing & GTM at Jabil, to get the latest updates and news. What innovative changes are happening in the Manufacturing space?

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Marketing Insider Group

MARCH 24, 2021

More importantly, just like with employee-generated content, it transforms casual browsers into true believers. But when you frame your customers’ success stories as heroes’ journeys , they transform into a Hollywood-worthy epic. Don’t the words “case study” just conjure up a picture of a yawnfest?

Branding 145

Branding Transform Whitepaper User-Generated 145

Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. “Are you working overtime?

Law 99

Law Transform Retail Manufacturing 99

Adobe Experience Cloud Blog

JULY 15, 2015

Assembly lines are predictable : The manufacturer knows what goes in and what comes out. Before manufacturers invest millions in their assembly line machines, they start with process definition—a measurable lead lifecycle is no different. Essentially, create an assembly line-like machine. Five Prerequisites to Your Lead Assembly Line.

Thought Leadership 134

Thought Leadership Manufacturing Transform Fashion 134

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

The glut of manufactured goods created a new need: courting potential customers and standing out in an increasingly competitive marketplace. In addition to transforming marketing journeys themselves, AI will also change the way we analyze our investments. Thus, modern marketing was born. We’re experiencing another revolution today.

Transform 134

Transform Thought Leadership Manufacturing Marketing 134

Marketing Insider Group

APRIL 20, 2020

For example, you could send a manufacturing company’s head engineer an article about how your new widget can shave hours off the manufacturing process, while the chief financial officer would appreciate an infographic about how much money the company would save by putting your widget to work in the process.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Hubspot Marketing

OCTOBER 12, 2022

Manufacturing also saw an 8% YoY dip with a 4% QoQ drop, hinting that business-facing companies might be struggling more with seasonality and traffic growth in current times. Manufacturing. -4%. Manufacturing. +6%. Manufacturing. +1%. Construction. -4%. Education and Health Services. -3%. Financial Activities. -2%.

Manufacturing 142

Manufacturing Health B2C Transform 142

Backlinko

DECEMBER 27, 2024

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Automotive Auto manufacturers use AI models to improve vehicle design and implement in-vehicle AI-powered virtual assistants. It also generates outlines and creative content. How does ChatGPT work?

Transform 92

Transform User-Generated Manufacturing eCommerce 92

Neil Patel

DECEMBER 21, 2020

It transforms the data you have into natural-sounding text. Plus, natural language generation’s capabilities have transformed recently, meaning improved accuracy. While you could just go with the original, manufacturer-supplied descriptions, they’ll lack originality, which isn’t great for SEO.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Adobe Experience Cloud Blog

DECEMBER 29, 2010

Many industry observers did not think Mulally could succeed in the unusually clubby world of auto manufacturing. Of course, an industry outsider who could take a completely fresh and transformative view of Ford’s problems – and opportunities – was probably exactly what the famous American car company desperately required.

Manufacturing 111

Manufacturing Transform CMO Advertisers 111

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. How Can AI Help in Organic SEO for Manufacturers and Industrial Companies? Manufacturers are keenly interested in how AI can streamline the lead generation and qualification process.

Manufacturing 98

Manufacturing Transform User-Generated Marketing 98

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. You now know that PDCA was initially developed in the field of manufacturing. What is PDCA (Plan Do Check Act)? Steps in the PDCA Cycle.

Manufacturing 145

Manufacturing Marketing Marketers Transform 145

Marketing Insider Group

SEPTEMBER 15, 2020

Capital One transformed many branches across major cities into coffee shops with coworking spaces, workshops, and educational/coaching centers. The goal was to market the technology behind the animal-free “dairy” alternative to larger businesses and manufacturers. . Create a Real-World Playground or Information Center.

Gen Z 145

Gen Z Manufacturing B2C Transform 145

Martech

MAY 3, 2022

There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Yes, new apps are appearing all the time; yes, that trend is partly fueled by the pandemic-driven acceleration in digital transformation. But there is consolidation.

Transform 108

Transform Manufacturing Traditional Marketing Management 108