Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. “Are you working overtime?

Law

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. Industry onboarding accelerators. Oracle Analytics Cloud integration.

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Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Stop depending on inspections In manufacturing, inspections dont improve qualitythey just identify failures after the fact. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W.

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Backlinko

DECEMBER 27, 2024

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Automotive Auto manufacturers use AI models to improve vehicle design and implement in-vehicle AI-powered virtual assistants. It also generates outlines and creative content. How does ChatGPT work?

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ConsumerTalk

OCTOBER 30, 2024

Ice Cream and Novelties Marketing Strategies for 2025 As we approach 2025, the ice cream and novelties industry is poised for exciting transformations. Whether you're a small artisan producer or a large-scale manufacturer, these strategies will help you navigate the dynamic landscape of the ice cream market.

Marketing Strategy

Martech

JULY 22, 2024

They manufactured and sold men’s brushless shaving cream and got creative. Dig deeper: Data visualization: How to transform analytics data into actionable insights How to avoid sending or receiving numbers instead of data in context Challenge those who ask for numbers. The Burma-Shave company was doing it in the 1930s.

Key Performance Indicator

Martech

SEPTEMBER 10, 2024

Both in-house ad teams and agencies have used a DAOS to holistically transform manual workflows into a well-oiled automation machine. With Amazon’s audience data, there was potential to enhance their data-driven localized advertising services for thousands of individual automotive manufacturers, regional groups, and local franchise dealers.

Advertising

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Tap into models to unlock ever-increasing customer insights With a solid data collection strategy, you can build models and transformations to address important gaps in your marketing strategy.

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Martech

NOVEMBER 6, 2024

Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. Two quick examples: A manufacturer ops leader was asked why they chose company A from their shortlist of six SaaS providers.

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Marketing Insider Group

AUGUST 26, 2024

Demand generation can be tailored to various stakeholders in the medtech field: Manufacturers : Manufacturers can build interest in new products and foster relationships with healthcare providers and distributors. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action.

Manufacturing

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. Mapping out all available solutions. Delivering tailored insights they cant find elsewhere.

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Martech

JULY 22, 2025

When a procurement manager logs into a manufacturer’s portal at 2 a.m. The manufacturing sector is about precision —tolerances measured in thousandths of an inch, supply chains timed to the minute, quality control that leaves nothing to chance.

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Martech

JULY 21, 2025

It’s a manufacturing mindset applied to human behavior, but humans are messier than that. Consider: Discovery → Exploration → Commitment → Satisfaction → Transformation. Testimonial collection captures transformation stories that inspire others. Instead of: Awareness → Consideration → Decision → Retention → Advocacy.

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Martech

MAY 19, 2025

For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages.

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Businesses Grow

MARCH 3, 2025

His thesis is that AI is not only capable of manufacturing and innovation but also driving consumption and economic growth. In this emerging economy, the synthetic agents will build and maintain a system that supports human progress, marking a fundamental transformation in how economic value is generated and distributed.

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Duct Tape Marketing

JULY 17, 2024

More About Doug Davidoff : Connect with Doug Davidoff on LinkedIn Visit his Website Grab a Copy of The Revenue Acceleration Framework: A Proven Roadmap to Transform and Dynamically Grow Your Business Like this show? It's time to transform your approach. It's transformed their companies. This is John Jantsch.

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Martech

JULY 25, 2024

For Airbnb, an Airbnb property in Milan transformed by the placement of digital screens and a physical button passers-by could push to activate the screens and win prizes. Also relevant is a transformation the business is undergoing. Other examples of NEWU’s work had less expected angles.

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Welcome Software

JULY 11, 2024

But there's a hidden factor transforming supply chains from the inside out: content. For Hunter Engineering, a leading manufacturer of automobile service equipment, this intersection was the key to unlocking an 88% surge in leads, 72% boost in traffic, and a 20% rise in monthly orders.

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Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. Ventura Foods Website Chatbot Ventura Foods is a food manufacturer that produces product lines like Hidden Valley Salad Dressing and Smart Balance Butter. How else can you use AI to repurpose content? Turn blog posts into videos or video scripts.

User-Generated

Sprout Social

JULY 1, 2025

Social is inextricably tied to their purchasing decisions Social has transformed the way Millennials shop. They want to understand who they’re buying from and how their products are sourced and manufactured. They’re looking for a brand with a consistent voice that “gets them” rather than a copy-and-paste unhinged persona.

Millennials

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Most small- to mid-size manufacturers lack the in-house resources and expertise to manage all aspects of creating and regularly publishing customer-centric industrial content.

Whitepaper

Brian Solis

FEBRUARY 27, 2025

In his role, Brian advises business and technology leaders around the world on business and digital innovation and transformation strategies. Brian sat down with RGP for an interview following the publication of his new book: Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future.

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Sachs Marketing Group

JULY 21, 2025

This trend is blurring the line between authentic influence and manufactured content. Thriving on Social Media in an AI-Driven World AI is transforming social media with faster content creation, smarter algorithms, synthetic influencers, and more. Audiences connect with people, not personas.

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Martech

JUNE 4, 2025

Manufacturing. Manufacturing Big shift: From standard products to tailored service models Manufacturers are moving beyond mass production toward modular, personalized offerings. Between 2019 and 2023, 98% of manufacturers began digital transformation efforts. This shift is no longer optional.

Manufacturing

Tiecas

JUNE 23, 2025

Manufacturing marketing isn’t what it used to be. The rules have changed—driven by digital transformation, AI-powered search, and evolving buyer behavior in manufacturing industries. Why Should Manufacturing Marketing Take a Digital-First Approach? The way engineers and industrial buyers discover and […]

Manufacturing

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. For example: A delayed product image can cost a tech manufacturer millions in lost revenue and digital shelf space. What is a brand LLM?

Branding

Lynton Web

JANUARY 8, 2025

Let's explore why traditional methods are failing and how custom solutions can transform lead distribution for complex organizations. We built a HubSpot-native lead rotator powered by SyncSmart's Portals that transformed their operations through sophisticated workflow automation and custom objects.

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Search Engine Land

SEPTEMBER 10, 2024

Both in-house ad teams and agencies have used a DAOS to holistically transform manual workflows into a well-oiled automation machine. With Amazon’s audience data, there was potential to enhance their data-driven localized advertising services for thousands of individual automotive manufacturers, regional groups, and local franchise dealers.

Advertising

Martech

JUNE 24, 2025

Dig deeper: What retailer marketers should be thinking about in 2025 Shifting budgets: From trade to brand teams Retail media’s transformation is reshaping where ads run and who funds them. It also made headlines late last year by acquiring low-cost TV manufacturer Vizio.

Retail

Lynton Web

MARCH 26, 2025

The automation of email workflows can transform partner communications into a more efficient, scalable system, enhancing engagement and performance across the board. Learn how Lynton transformed Therma-Tru Doors Customer Loyalty Program. Read our case study today.

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Hubspot Marketing

JUNE 17, 2025

This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. They implemented this for a food manufacturer during their digital change, resulting in 30% faster adoption rates without sacrificing margins. Instead of questioning ‘Why does this cost more?’

Branding

Lynton Web

JANUARY 29, 2025

We recently worked with a leading door manufacturer , Therma-Tru, to turn its loyalty program into a digital experience with HubSpot. Be Lyntons next success story let us transform your loyalty program by leveraging the latest technology to create a personalized, seamless experience that keeps your customers engaged.

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Tiecas

MARCH 20, 2025

The rise of AI Overview in search results is transforming how manufacturers approach online marketing. Googles AI-generated summaries are changing the way content is discovered, impacting both manufacturing content marketing and SEO strategies.

Manufacturing

Welcome Software

APRIL 25, 2025

Example prompt : "Take our top-performing blog post on digital transformation and adapt it for the German market. Use it right, and you can even predict how each variation will perform before you've even clicked publish. Cue: Optimizely's AI Translation Agent.

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Lynton Web

APRIL 23, 2025

Integration transforms these transactions into actionable insights that drive deeper engagement. Working with PlayCore, our team at Lynton developed a comprehensive three-part approach to transform their multi-brand ecosystem: 1. It's a relationship opportunity waiting to be leveraged.

Management

SocialPilot

FEBRUARY 6, 2025

Initially created as a social networking site, it has transformed into a vital tool for companies seeking direct customer feedback and engagement through recommendations, posts, comments, and targeted advertisements. Facebook The #1 Social Network for Reviews & Targeted Marketing Facebook, with 2.9 Why Use Facebook for Business Reviews?

Real Estate

Animalz blog

DECEMBER 5, 2024

Butterfield used this analogy to emphasize that Slack wasn’t just selling a messaging tool but organizational transformation, a much more expansive vision. “Why Software Is Eating the World” gives us a framework to understand complex technological transformation.

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