Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Tiecas

MARCH 20, 2025

The rise of AI Overview in search results is transforming how manufacturers approach online marketing. Googles AI-generated summaries are changing the way content is discovered, impacting both manufacturing content marketing and SEO strategies.

Manufacturing 52

Manufacturing Transform Content Marketing SEO 52

Martech

AUGUST 16, 2024

While there are useful IoT products, a lot seem to exist so manufacturers can collect data on the users. Let’s all take a breath and remind ourselves what generative AI is. I have seen a mirror that could not be used because it needed to reboot. (I I will spare you my rant about IoT locks and lighting systems.)

Manufacturing 129

Manufacturing CMO User-Generated Product 129

Jeff Bullas

FEBRUARY 21, 2023

It was a slow rising evolution of online publishing and it took 5 years for Facebook to reach 100 million users. ChatGPT took just 2 months to reach 100 million users. So, we are talking about a generational revolution not a slow burning evolution. In just a few weeks everyone is talking about A.I.

Transform 273

Transform Logistics Manufacturing Retail 273

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Transform Marketers 130

Jeff Bullas

MARCH 6, 2023

The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users. What is “generative” artificial intelligence?

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Hubspot Marketing

MARCH 24, 2025

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. Brands like Amazon, YouTube, and Spotify all use similar agents to personalize user experience. Auto-generate responses. Source Take Lyft for instance.

Health 74

Health User-Generated Manufacturing Price 74

Sprout Social

JANUARY 22, 2025

Or entry-level employees in the manufacturing industry? Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand. You totally can!

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketers 126

Lynton Web

DECEMBER 16, 2024

This premium add-on for HubSpot users brings all your brands together in one HubSpot portal while creating distinct spaces within your account and maintaining centralized control. Manufacturing companies leverage it to oversee multiple divisions with shared customer bases, enabling streamlined communication across product categories.

Branding 98

Branding Manufacturing Management Retail 98

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. Pro tip : I wouldn’t use generative AI to write full drafts. Great question! is surprisingly tough.

Direct Mail 126

Direct Mail Marketers Marketing Email Marketing 126

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Writing Technical Content: The Shift from Information to Conversion While all technical content aims to inform, not all technical content is created equal when it comes to lead generation and conversion.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Sprout Social

NOVEMBER 25, 2024

The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics. Authenticity in social media is something users want more of—whether it’s from influencers or others. Authenticity in social media is something users want more of—whether it’s from influencers or others.

Influencer Marketing 104

Influencer Marketing Marketers Marketing User-Generated 104

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Hubspot Marketing

DECEMBER 18, 2024

Source During my conversation with Peter O'Callaghan , the head of marketing at ScrapingBee , he shared a similar thought: Most brands ignore user-generated content platforms such as Reddit or niche forums, but these are goldmines for identifying overlooked pain points.

Marketing Strategy 106

Marketing Strategy Thought Leadership Marketers Marketing 106

Hootsuite

OCTOBER 18, 2024

Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Reddit received over 2.1 billion visits in 2023, making it one of the most popular websites in the world.

Marketers 96

Marketers Marketing Promotion User-Generated 96

Martech

OCTOBER 17, 2023

A growth loop looks like this: Step 1 : Input from new or existing users (i.e., Step 2 : A series of actions/steps done by the users that generate the output. Step 3: The actions/steps above generate some outputs that can be directly invested as input. Focusing on one or two major loops is key.

Manufacturing 127

Manufacturing Customer Acquisition Retail User-Generated 127

Hubspot Marketing

APRIL 25, 2023

Between travel restrictions, high interest rates, and supply chain issues that caused manufacturing disruptions, the automotive industry has had major growth challenges over the past few years, and relying on dealerships alone to push sales isn’t cutting it. Snapchat is releasing its "My AI" chatbot to all users on the platform for free.

Manufacturing 140

Manufacturing User-Generated Traditional Marketing Education 140

Welcome Software

JANUARY 27, 2025

However, some B2B companies like manufacturers, distributors, and wholesalers still struggle to implement a customer-centric search experience in the age of AI. The b2b site search conundrum Manufacturers, distributors, and wholesalers definitely have unique challenges to getting ecommerce search right.

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

Backlinko

MARCH 13, 2025

What are users actually doing on each page (scrolling, clicking)? Google Analytics (GA4) Google Analytics provides helpful insights into user behavior and website performance. And lets you uncover friction points that frustrate users. Scroll heatmaps show you how far users make it down a page. And where they drop off.

eCommerce 78

eCommerce Shoppers Shipping User-Generated 78

Adobe Experience Cloud Blog

JUNE 22, 2015

SMBs discover mobile apps for lead generation and brand awareness. This year, we will see a substantial amount of small and medium size businesses invest in their own mobile app for the purpose of lead generation and brand awareness. As an example, think about a B2B manufacturer of insulation material for the construction industry.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Set Up

NOVEMBER 21, 2023

Although we have written about the Manufacturing industry in the past , we spoke with marketing leaders Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon , Sector Marketing & GTM at Jabil, to get the latest updates and news. What innovative changes are happening in the Manufacturing space?

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Hubspot Marketing

MARCH 30, 2023

The brand now knows exactly how many units to order from manufacturers and won’t have to rely on steep price cuts to move product, and customers are able to get designer pieces that fit into their budgets. Levi’s is receiving backlash for using AI-generated models in its ads instead of hiring diverse human models.

Fashion 142

Fashion Price Branding Manufacturing 142

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. You now know that PDCA was initially developed in the field of manufacturing. PDCA in Internal User Stories. Steps in the PDCA Cycle.

Manufacturing 145

Manufacturing Marketers Marketing Transform 145

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.

Manufacturing 52

Manufacturing SEO User-Generated Video Marketing 52

Search Engine Land

MAY 21, 2024

Why is the shopping graph so important in the age of generative AI? Applications based on generative AI will change many users’ search behavior. times faster in the future thanks to generative AI, according to Microsoft. Manufacturer websites. Google Manufacturer Center. It will be 2.8 Product testing.

eCommerce 93

eCommerce SEO Manufacturing User-Generated 93

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. If that’s the case, good news: we’ve created a comprehensive A-Z guide to get you up to speed on content marketing in general and learn how it can be used most effectively by distributors.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Hubspot Marketing

SEPTEMBER 12, 2022

However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. Who is Gen Alpha?

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Neil Patel

FEBRUARY 15, 2021

Since this release, Google has created its own version specific to its user base, which is called Eddystone — to keep up with the Joneses, of course. However, an estimated 90 percent of smartphone users have at least one subscription to a rewards program. First-generation beacons were about the size of an apple.

Energy 145

Energy Manufacturing Retail User-Generated 145

Martech

MARCH 22, 2024

It’s original mission was to work with mobile carriers and device manufacturers to develop an infrastructure to support a mobile app economy. “We help mobile device manufacturers and carriers interact with the entire app economy,” said Cohen. Consent is easier on iOS, but consent rates are still below 20%.

Manufacturing 134

Manufacturing Advertising Advertisers User-Generated 134

Tiecas

JUNE 4, 2024

Effective content marketing is essential for staying ahead of the competition in the manufacturing industry. However, 62% of manufacturing content marketers struggle with creating content that appeals to different stages of the buyer’s journey (Source: Content Marketing Institute ). Where is AI most beneficial?

Manufacturing 52

Manufacturing Whitepaper User-Generated Price 52

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Branding 145

Branding Transform Whitepaper User-Generated 145

SocialPilot

DECEMBER 10, 2024

Whether you’re searching for a new review management platform or you’re an existing BrightLocal user considering an upgrade, this blog is here to assist you. Some users find it expensive, especially if their primary aim is review management. User Experience BrightLocal may seem like a complex tool.

Management 75

Management Non-Profit User-Generated Price 75

Neil Patel

SEPTEMBER 8, 2021

Because of this, studies from Google have found B2B buyers are increasingly of that generation. Many niche marketplaces offer additional features such as lead generation tools you can use to help boost sales conversions, ultimately increasing revenue for your business. This is changing the B2B business sales process completely.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Tiecas

FEBRUARY 14, 2024

Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes? How Can AI Help in Organic SEO for Manufacturers and Industrial Companies? How Can AI Improve Lead Generation and the Qualifying Processes?

Manufacturing 98

Manufacturing Transform User-Generated Marketers 98