Martech

APRIL 24, 2024

People wanted to consume different types of content — video, podcasts, eBooks, white papers. “No one goes to Spotify or Apple Podcasts and searches for manufacturing podcasts (or if they do, it’s very few). On the flip side, manufacturing companies have lot of unique industry data and niche concepts.

Whitepaper 123

Whitepaper Manufacturing eBook Health 123

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

For example, in the manufacturing industry, engineers are often a target persona. Second, let visitors fill out forms to access white papers or eBooks. Learn more about digital innovation in the manufacturing industry. Second, create customer personas based on those characteristics.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Tightly regulated content.

Content Marketing 136

Content Marketing Whitepaper Marketing Marketers 136

Tiecas

JUNE 4, 2024

Effective content marketing is essential for staying ahead of the competition in the manufacturing industry. However, 62% of manufacturing content marketers struggle with creating content that appeals to different stages of the buyer’s journey (Source: Content Marketing Institute ).

Manufacturing 52

Manufacturing Whitepaper User-Generated Price 52

Marketing Insider Group

APRIL 20, 2020

In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase. Statistics show that email marketing yields a whopping 4,400 percent ROI, yielding $44 for every dollar spent.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. For distributors, there are typically two main audience groups: manufacturers and retailers.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Do you see the big challenge in manufacturing marketing? As a manufacturer of custom-engineered systems or specialized industrial products, you know your audience isn’t searching for solutions every day.

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Adobe Experience Cloud Blog

JULY 6, 2011

You see the characters in their environment, interacting with others and through that interaction you learn that George Banks is a 50-something shoe-manufacturer in Southern California who is an over-protective father, a bit neurotic and about to get some really surprising news. Create a character connection.

Content Marketing 111

Content Marketing Whitepaper Manufacturing Marketing 111

Marketing Insider Group

APRIL 18, 2023

billion American energy startup has developed tools to manufacture carbon-neutral fuels by absorbing CO2 from the air, and converting it into zero-net carbon gasoline, diesel, and jet fuels. Pretty groundbreaking right?

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Branding 145

Branding Transform Whitepaper User-Generated 145

Marketing Insider Group

MARCH 31, 2020

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. The chief financial officer wants to know how the widget you make will save steps in the manufacturing process, saving time. And time, as we all know, is money.

Market Trends 145

Market Trends Digital Marketing Whitepaper Manufacturing 145

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketing 52

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. " "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Marketing Insider Group

AUGUST 12, 2020

For example, let’s say that you manufacture nail polish. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency. Identify groups that share specific characteristics that make them likely customers.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Know thy audience Without understanding their unique needs and challenges, one can’t create compelling manufacturing content for engineers. I cannot emphasize this point enough. They convert very well.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. For instance, let’s say you manufacture equestrian equipment for show riders. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. We tricked you!

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple. prominently.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. The more successful manufacturing content marketers almost always focus on quality content over quantity. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Content Marketing Institute

JULY 9, 2018

The content brings its purpose to life through descriptions of how the product manufacturing process has been optimized, discussions with experts in the space, and investments the company is making to combat climate change through science. HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams.

Thought Leadership 111

Thought Leadership Whitepaper Manufacturing Education 111

Rock Content

APRIL 20, 2023

For instance, imagine the thousands of furniture pieces at IKEA, one of the most successful furniture manufacturers and sellers in the world. Content such as blog posts, videos, webinars, case studies, e-book and white papers should all be included in your product marketing strategy.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

AUGUST 4, 2015

manufacturers cite a lack of skilled trades professionals (including welders) as a significant challenge to their ability to be competitive. A magazine like ARC would probably not accomplish that, but e-books, white papers, technical articles, and case studies might. Why did you feel that something like ARC was necessary? .

Branding 103

Branding Whitepaper Manufacturing Education 103

Adobe Experience Cloud Blog

OCTOBER 23, 2015

So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. Another option is Gartner , a site that has research and predictions on IT, infrastructure, and enterprise architecture for insurance, manufacturing, media, banking, and energy industries, to name a few.

Thought Leadership 134

Thought Leadership Fashion Whitepaper Manufacturing 134

Hootsuite

MARCH 16, 2023

You can target Bing ad campaigns based on: Company, such as Google (lol), Hootsuite, or the Government of Canada Industry, such as Healthcare, Manufacturing, Corporate Services, or Consumer Goods Job function, such as education, sales, or arts and design This feature is a game changer for B2B services. Well, things just got easier, my friend.

Whitepaper 145

Whitepaper Advertising Advertisers Manufacturing 145

Marketing Insider Group

AUGUST 31, 2021

These sources could include: Academic papers. White papers. Arguing that just because 65% of all manufacturers choose your widget, other manufacturers should too, isn’t valid – it’s the appeal to the bandwagon fallacy. Government publications. Research firms’ publications. Industry organizations.

Customer 111

Customer Whitepaper Manufacturing Thought Leadership 111

Search Engine Land

APRIL 8, 2024

How this prompt could be improved: You are a mid-market corporate finance boutique providing advisory services to businesses across our five key sectors: Sustainability; Software, Media & Technology; Business Services; Manufacturing & Distribution; and Health & Education.

Finance 90

Finance Manufacturing Health Education 90

Duct Tape Marketing

JUNE 5, 2012

Most offers are for an ebook or white paper. There’s also a pretty good chance that one of more of these folks would be set to support his content efforts by providing guest blog posts, eBooks and presentations on the latest styles coming from the remodeling shows and manufacturers new product roll outs.

Whitepaper 71

Whitepaper eBook Manufacturing Education 71

Tiecas

APRIL 1, 2024

From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. It is a common problem among manufacturing content marketers, and content creation is the most outsourced industrial marketing task.

Manufacturing 88

Manufacturing Thought Leadership Whitepaper Marketing 88

Search Engine Land

MAY 17, 2023

When we ask new clients about their ideal customer during our onboarding, it’s not uncommon to get these (and similar) responses: “Every manufacturer should have our product.” Often, this is easier said than done. Customers don’t really understand our products at first, but once they see they know they need it.” “Any

Whitepaper 86

Whitepaper Manufacturing Customer Journey User-Generated 86

Pam Didner

JULY 15, 2022

In tech or manufacturing companies, SMEs are valuable in their ability to provide the in-depth answers that our customers need when they try to make purchasing decisions, especially when there are various options to consider. Buy the top performer lunch once a month. Treat the top three to a gift card once each quarter.

Content Marketing 87

Content Marketing Whitepaper Manufacturing Marketing 87

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers. This could include blog posts, articles, white papers, case studies, videos, webinars, and more.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Rock Content

OCTOBER 30, 2020

At the end, a CTA offers the download of a whitepaper and captures the user’s contact information. KVH Industries is a top manufacturer of satellite solutions that provide high-speed Internet, television, voice and data services to mobile users at sea and on land.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Lynton Web

OCTOBER 15, 2024

For instance, a manufacturing firm might notice that clients often access specific product specs together, creating bundled offerings that streamline purchasing. Internet of Things (IoT) Data: For companies in sectors like manufacturing or logistics, IoT data can provide insights into how products are used in real-world conditions.

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? This could be the difference between a successful campaign and a wasted effort for manufacturers, distributors, and engineering companies. I wouldn’t recommend using promotional or “salesy” emails if you manufacture custom-engineered systems.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Marketing Insider Group

SEPTEMBER 30, 2019

For example, if you manufacture ballet footwear, you might use Facebook’s targeting abilities to boost a post about pointe shoes to under-40 females whose interests include not only ballet but also figure skating and gymnastics, since those sports often use ballet to cross-train for artistry. Only put your money into offers that work.

Content Marketing 111

Content Marketing Whitepaper Marketing Marketers 111

Moz

JANUARY 22, 2019

Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for. We created ads that linked to a gated whitepaper on the client’s website.

Whitepaper 56

Whitepaper Shipping User-Generated SEO 56