Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 137

Market Research Price Marketers Marketing 137

Hubspot Marketing

MARCH 29, 2023

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research 145

Market Research Marketers Marketing Price 145

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 139

Market Research Social Media Marketing Real Estate Fashion 139

Welcome Software

SEPTEMBER 4, 2024

As a marketer, you don’t want to sift through thousands of data points in excel sheets, try to uncover trends or insights, validate those insights with market research, and then further analyze to see if it makes sense for your broader marketing strategy.

Market Research 59

Market Research Marketers Marketing Market Trends 59

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 126

Market Research Content Marketing Marketers Marketing 126

Hubspot Marketing

MAY 8, 2023

Knowing exactly who you're making content for is a foundational understanding marketers need. Marketers can conduct more thorough market research to gather data on their target audience to gain a more concise understanding. They can use this data to create buyer personas and plan content for your ideal customer.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Martech

OCTOBER 17, 2022

Thus a 6–10-person session that once took two hours can be divided into a pair of four-person sessions running one hour each, noted Jenny Karubian, CEO at market research company Ready to Launch Research. Dig deeper: You need a market research mind-set. But maybe not in the way a marketer expects.

Market Research 136

Market Research Marketers Marketing Food 136

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Market Research 129

Market Research Content Marketing Analytics SEO 129

Martech

MARCH 13, 2024

This is just one example of a bias injected into market research projects based on what a company may believe is important to them rather than what is essential to customers. There are many more use cases for AI in market research. Get MarTech! In your inbox. Business email address Subscribe Processing.

Market Research 120

Market Research Customer Marketers Marketing 120

Martech

FEBRUARY 25, 2025

” AI bots are starting to deliver on that promise in market research data, to the detriment of research practitioners and their clients. Dig deeper: How to make the most of your market research data How did we detect them? As a result, it is impacting your campaign success rates.

Manufacturing 105

Manufacturing Market Research Marketers Marketing 105

Businesses Grow

NOVEMBER 25, 2024

Her research focuses on perceived authenticity, fandom, and generational differences in modern communication. Mara will continue her marketing research as she teaches business communication at the University of North Texas’s G. Candidate in Public Communication & Technology at Colorado State University.

Gen Z 125

Gen Z Millennials Entertainment Market Research 125

Martech

NOVEMBER 11, 2024

This phase includes conducting thorough customer and market research, segmenting your audience based on behavior and preferences and effectively aligning your budget and resources. By building a solid foundation, you’re setting yourself up for success long before Black Friday arrives.

Market Research 114

Market Research Promotion Customer eCommerce 114

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 82

SEO Finance Market Research Shoppers 82

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

SmartBrief - Marketing

JANUARY 13, 2025

Depending on your market this might look like leads driven from social, registrations or even direct sales. Insights from social listening offer what five-figure market research cant: real-time, unfiltered customer feedback.

Health 118

Health Customer Acquisition Education Market Research 118

SmartBrief - Marketing

JULY 30, 2024

Here are six ways agency and brands can extract value from Reddit marketing. Research Although Reddit experienced some API controversy, third-party platforms can still access its API as of now. While brands assume some risk when joining the platform, the upside far outweighs the risk.

PR 130

PR Marketers Marketing Industry Insights 130

CMO Network

OCTOBER 1, 2023

With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.

Market Research 104

Market Research Place Marketers Marketing 104

Martech

OCTOBER 18, 2024

Dig deeper: Data analysis and market research top list of AI use cases Use case 2: Receive persona feedback on your marketing campaigns This use case is more fun than the first one. For this use case, generative AI increased my productivity while maintaining the quality of the deliverable.

Copywriting 133

Copywriting Entertainment Marketers Marketing 133

Martech

JANUARY 16, 2025

Mediaocean found genAI the most important trend marketers are watching in 2025. Here are the top ways marketers in the study are using genAI: Data analysis (47%). Market research (38%). Due to immense competition, marketers are pursuing digital ad channels at the cutting edge of consumer engagement. Why we care.

Advertising 113

Advertising Advertisers Retail Copywriting 113

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data.

Branding 131

Branding Customer loyalty CMO Market Segmentation 131

Martech

AUGUST 7, 2024

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Is your organization trapped relying on expert advice that doesn’t utilize the available data? Implement robust data collection and analysis processes to steer clear of anecdotal evidence.

Key Performance Indicator 123

Key Performance Indicator Analytics CRM Retail 123

Martech

OCTOBER 24, 2024

Dig deeper: Data analysis and market research top list of AI use cases Making money While genAI is great for efficiency, it’s also driving revenue growth by enhancing customer experiences. Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue.

Copywriting 123

Copywriting Transform PR User-Generated 123

Marketing Insider Group

AUGUST 27, 2024

Understanding Your Market Before all else, you’ll need to understand your specific market. This step begins with thorough market research. Your Target Audience Knowing your target audience is essential because it allows you to tailor your marketing strategies to meet their specific needs and preferences.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Marketing Insider Group

AUGUST 7, 2024

Market Research One of the most efficient ways to use ChatGPT is employing it to conduct market research by analyzing large volumes of data. ChatGPT is still evolving, but right now, the content still feels and sounds AI-generated, which can be a turn-off for readers.

Transform 89

Transform CRM User-Generated Communications 89

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. But this growing reliance on automation could come with serious risks.

Transform 125

Transform User-Generated CMO Marketers 125

Martech

FEBRUARY 12, 2025

Market researchers use AI and automation to collect and analyze large datasets from various sources, including third-party and custom-built solutions. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles.

Transform 123

Transform Logistics User-Generated Marketers 123

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. It’s available as self-service or with full creative support.

B2C 110

B2C Energy User-Generated Retail 110

Martech

DECEMBER 16, 2024

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 112

Transform User-Generated Analytics Social Media Marketing 112

Marketing Insider Group

JULY 15, 2024

Before you can get an audience excited, you need to truly understand them, and that usually means engaging in market research. Your market research should also reveal what your audience wants and needs. Your Audience First, you need to consider your target audience. Values and motivations. How do they weigh pros and cons?

Communications 82

Communications Market Research Product Branding 82

Martech

FEBRUARY 17, 2025

Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or product marketing. Data analysis: Proficiency in data analytics, market research, and performance measurement.

Customer Acquisition 112

Customer Acquisition CRM Marketing Automation Platform Analytics 112

Martech

JANUARY 24, 2025

Dig deeper: How to augment market research and glean customer insights with AI How modern language models are changing the game Modern language models can revolutionize sentiment analysis, but only if we avoid replicating the flaws of traditional methods.

New Technology 117

New Technology Customer Market Research Product 117

Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine.

User-Generated 99

User-Generated Market Research SEO Email Marketing 99

Hubspot Marketing

NOVEMBER 29, 2024

Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company. Market Research When diving deep into the role, the first thing I saw was market research.

Product Marketing 106

Product Marketing Product Management Marketers 106

Martech

MARCH 17, 2025

Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Market research Marketers can use the Operator to gather information about competitors, including their strategies, strengths and weaknesses.

User-Generated 74

User-Generated Marketers Marketing SEO 74

Martech

AUGUST 20, 2024

The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer information, market research data and much more. While that is alluring, how do you know if you need it? And, how do you know which vendor to go with?

Law 104

Law Management Price Place 104

Martech

JULY 17, 2024

Systematic market research and customer feedback must guide product iterations and refine marketing strategies. This shift becomes evident in how marketing implements its measurement program. Specifically, understanding what the data says as “a collective” becomes the fuel for “what to do next.”

Product Marketing 101

Product Marketing Product Transform Marketers 101