Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 135

Market Research Social Media Marketing Real Estate Fashion 135

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 127

Market Research Content Marketing Marketers Marketing 127

Hubspot Marketing

MAY 8, 2023

Knowing exactly who you're making content for is a foundational understanding marketers need. Marketers can conduct more thorough market research to gather data on their target audience to gain a more concise understanding. They can use this data to create buyer personas and plan content for your ideal customer.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Martech

OCTOBER 17, 2022

Thus a 6–10-person session that once took two hours can be divided into a pair of four-person sessions running one hour each, noted Jenny Karubian, CEO at market research company Ready to Launch Research. Dig deeper: You need a market research mind-set. But maybe not in the way a marketer expects.

Market Research 139

Market Research Marketers Marketing Food 139

Martech

MARCH 13, 2024

This is just one example of a bias injected into market research projects based on what a company may believe is important to them rather than what is essential to customers. There are many more use cases for AI in market research. Get MarTech! In your inbox. Business email address Subscribe Processing.

Market Research 128

Market Research Customer Marketers Marketing 128

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Market Research 130

Market Research Content Marketing Analytics SEO 130

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketers Marketing Traditional Marketing 97

SmartBrief - Marketing

OCTOBER 17, 2024

Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). To create your integrated market research process, you must first define the goals you want to support.

Market Research 96

Market Research Transform User-Generated Marketers 96

Welcome Software

SEPTEMBER 4, 2024

As a marketer, you don’t want to sift through thousands of data points in excel sheets, try to uncover trends or insights, validate those insights with market research, and then further analyze to see if it makes sense for your broader marketing strategy.

Market Research 59

Market Research Marketers Marketing Market Trends 59

CMO Network

OCTOBER 1, 2023

With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.

Market Research 104

Market Research Place Marketers Marketing 104

Businesses Grow

NOVEMBER 25, 2024

Her research focuses on perceived authenticity, fandom, and generational differences in modern communication. Mara will continue her marketing research as she teaches business communication at the University of North Texas’s G. Candidate in Public Communication & Technology at Colorado State University.

Gen Z 123

Gen Z Millennials Entertainment Market Research 123

SMEI

JANUARY 12, 2024

SMEI’s Professional Marketing Specialist (SCPM ) training program equips students pursuing a professional marketing career with the capacity to take on job positions such as market research specialists and service managers. customers, market development specialists.

Marketers 221

Marketers Marketing Management Market Research 221

Martech

NOVEMBER 11, 2024

This phase includes conducting thorough customer and market research, segmenting your audience based on behavior and preferences and effectively aligning your budget and resources. By building a solid foundation, you’re setting yourself up for success long before Black Friday arrives.

Market Research 123

Market Research Promotion Customer eCommerce 123

Hubspot Marketing

JANUARY 31, 2024

In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. Show me the money. That timing is hard to ignore.

Gen Z 128

Gen Z Millennials Food Global Marketing 128

Marketing Insider Group

MARCH 9, 2023

Examples: Accenture TCS (Tata Consultancy Services) Source: Accenture Market research and analysis companies Market research firms come in all sizes and shapes. Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Hubspot Marketing

MAY 26, 2023

It puts a magnifying glass on their products, prices, marketing strategies, campaigns, and target audience. Market research. Even if you think you know your customers through and through, market research can reveal even deeper insight into their needs, preferences, motivations, and behaviors.

Key Performance Indicator 138

Key Performance Indicator Marketers Marketing Price 138

Content Marketing Institute

FEBRUARY 21, 2024

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Find out in CMI’s newly released technology content marketing research. Plus, what do the most successful do differently?

Market Research 115

Market Research Marketers Marketing Content Marketing 115

Martech

APRIL 8, 2024

Market research: Duty: The business analyst will conduct market research to gather insights about customer preferences, competitor analysis, and market trends. Martech tool: SurveyMonkey or Google Forms can be used for conducting surveys and collecting market research data.

Analytics 111

Analytics Market Research Communications Market Trends 111

Content Marketing Institute

OCTOBER 6, 2023

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. Well, maybe.)

Market Research 119

Market Research Branding Marketers Marketing 119

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 143

Millennials Social Media Marketing B2C Market Research 143

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 119

Transform PR User-Generated Retail 119

Martech

JULY 8, 2022

Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. Growth Product Manager @ Quorum (U.S.

User-Generated 134

User-Generated Digital Marketing Market Trends Market Research 134

Martech

JUNE 30, 2023

CMOs also cited remixing of the specialist versus generalist balance in their market research teams as 32% planned to hire more specialists and 22% planned to hire more generalists. Offer a menu of services including a DIY or self-serve option and consultant services.

Thought Leadership 119

Thought Leadership Analytics Market Research User-Generated 119

Martech

MARCH 23, 2023

Market Logic Software’s DeepSights is an AI assistant trained to answer business questions about market research and intelligence. It has been specifically trained to understand the context of questions exploring market research insights. Product content Optiwise.ai

Direct Mail 119

Direct Mail CRM Shoppers User-Generated 119

Hubspot Marketing

AUGUST 17, 2022

Marketing myopia can also be caused by a lack of investment in marketing research. It would be easier if consumers stayed the same – you’d only have to do market research once, identify the strategies that worked and stick with them. An Unwillingness to Adapt.

Branding 142

Branding Marketers Marketing Marketing Strategy 142

Martech

SEPTEMBER 5, 2023

57% believe AI workflow assistance has made their marketing campaigns more effective. The top uses for AI were content ideation (42%), data collection (41%), ad optimization (40%), and market research (37%).The The report is based on a survey of 230 B2B marketing managers. The full study is available here. Get MarTech!

Social Media Marketing 136

Social Media Marketing Marketers Marketing Market Research 136

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 107

Marketing Plan Social Media Marketing Marketers Marketing 107

Hubspot Marketing

JULY 22, 2022

When we asked marketers what they found to be the most effective strategies in lowering CAC, the majority (67.6%) reported improving customer retention among the most effective. Conducting market research to better understand the target audience (55.8%). Marketing Channels with the Highest and Lowest CAC.

Customer Acquisition 130

Customer Acquisition Direct Mail User-Generated Influencer Marketing 130

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Transform 137

Transform Marketers Marketing Market Research 137

Businesses Grow

MAY 30, 2023

Karine Abbou (Content Marketing)) Marion Abrams (Podcasting) Lisa Apolinski (Customer experience) Larry Aronson (SEO) Victoria Bennion (Blogging) Joeri Billast (Web3 and NFTs) David Bisek (Branding) Richard Bliss (LinkedIn) Al Boyle (Copywriting) Julia Bramble (Twitter) Anna Bravington (Experiential Marketing) PepperBrooks (Inclusive Marketing) Marci (..)

Copywriting 144

Copywriting Direct Mail Advertisers Advertising 144

Martech

DECEMBER 1, 2023

Consider the various market research reports (like the CMO Survey) we use and cite. With the assistance of generative AI, you can extract charts and other data more easily for use in your research and reporting. You can also use generative AI to extract data.

User-Generated 143

User-Generated CMO Marketers Marketing 143

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Learn about your customer.

Product 145

Product Food Product Marketing Market Research 145

Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Look at your competitors In some ways, this is an alternative form of market research. Get MarTech! In your inbox. Business email address Subscribe Processing.

Market Research 130

Market Research Education Marketing Strategy Advertisers 130

Martech

OCTOBER 18, 2024

Dig deeper: Data analysis and market research top list of AI use cases Use case 2: Receive persona feedback on your marketing campaigns This use case is more fun than the first one. For this use case, generative AI increased my productivity while maintaining the quality of the deliverable.

Copywriting 136

Copywriting Entertainment Marketers Marketing 136

Jeff Bullas

FEBRUARY 2, 2023

You can also see the latest trends and conduct market research. One of their key features is the ability to benchmark yourself against other key players in your industry, whether they’re new competitors or the industry standard. Profile analytics plans begin at $39 per month, and social listening and campaigns begin at $79 per month.

Price 241

Price Analytics Marketers Marketing 241

Martech

OCTOBER 3, 2023

The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. The Amazon Prime Big Deals Days, coming up on October 10 and 11, represent an exclusive sales event for Prime members only. consumers including Prime and non-Prime members.

eCommerce 126

eCommerce Market Research Product Branding 126

Rock Content

APRIL 12, 2024

The Science Behind Successful Content Strategies An equally important part of your content marketing strategy is the science behind it. This science involves your data analysis, market research, and search engine optimization (SEO) efforts. Market Research Market research is also essential and needs to be ongoing.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98