Hubspot Marketing

MARCH 29, 2023

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research 145

Market Research Marketing Marketers Price 145

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 134

Market Research Social Media Marketing Real Estate Fashion 134

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 122

Market Research Content Marketing Marketing Marketers 122

Martech

MARCH 13, 2024

This is just one example of a bias injected into market research projects based on what a company may believe is important to them rather than what is essential to customers. There are many more use cases for AI in market research. Get MarTech! In your inbox. Business email address Subscribe Processing.

Market Research 109

Market Research Customer Marketing Marketers 109

Hubspot Marketing

MAY 8, 2023

Knowing exactly who you're making content for is a foundational understanding marketers need. Marketers can conduct more thorough market research to gather data on their target audience to gain a more concise understanding. They can use this data to create buyer personas and plan content for your ideal customer.

Market Research 139

Market Research Gen Z Key Performance Indicator Millennials 139

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Market Research 126

Market Research Content Marketing Analytics SEO 126

Martech

OCTOBER 17, 2022

Thus a 6–10-person session that once took two hours can be divided into a pair of four-person sessions running one hour each, noted Jenny Karubian, CEO at market research company Ready to Launch Research. Dig deeper: You need a market research mind-set. But maybe not in the way a marketer expects.

Market Research 133

Market Research Marketing Marketers Food 133

Econsultancy

OCTOBER 21, 2022

The Fundamentals of Market Research and Insights Best Practice In an environment of rapidly changing customer behaviour, leveraging customer insight is critical to maintaining a competitive edge. This webinar distils the key learnings from Econsultancy’s new Fundamentals of Market Research and Insights Best Practice Guide.

Market Research 79

Market Research Marketing Marketers Customer 79

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 145

Market Research Social Media Marketing Marketing Marketers 145

Neil Patel

DECEMBER 7, 2022

You can gain practically everything you need to make your customers happy by using survey questions for market research. First, here are some general guidelines to help you prepare result-focused survey questions for market research: 1. Luckily, doing this is easier than you may think. This leads us to my next point.

Market Research 89

Market Research Marketing Marketers Energy 89

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

Neil Patel

JUNE 7, 2021

Below, we break down the five top ways marketers can benefit from the unique tool that is Wolfram Alpha. 5 Ways to Use Wolfram Alpha for Marketing Research. While some marketers may love a deep data dive, some may detest it. How to Use Wolfram Alpha for Marketing Research.

Market Research 129

Market Research Marketing Marketers User-Generated 129

Welcome Software

SEPTEMBER 4, 2024

As a marketer, you don’t want to sift through thousands of data points in excel sheets, try to uncover trends or insights, validate those insights with market research, and then further analyze to see if it makes sense for your broader marketing strategy.

Market Research 59

Market Research Marketing Marketers Market Trends 59

Sprout Social

JANUARY 20, 2021

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Refine their offerings.

Market Research 124

Market Research Customer Marketing Marketers 124

Martech

FEBRUARY 3, 2023

Because of CTV’s digital infrastructure , ad campaigns on that channel have performance and measurement data that can be used as a market research tool. The post How CTV can deliver market research for B2B marketers appeared first on MarTech. Now you’re able to do that for your TV advertising.” Get MarTech!

Market Research 84

Market Research Whitepaper Marketing Marketers 84

Rock Content

OCTOBER 9, 2023

They’re the results of thorough market research and a deep understanding of target audiences. Although there are lots of ways to conduct market research, market research surveys are among the most effective and approachable. What Are Market Research Surveys? What Are Market Research Surveys?

Market Research 52

Market Research Marketing Marketers Law 52

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketing Marketers 54

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 100

Market Research Gen Z Price B2C 100

Marketing Insider Group

JUNE 27, 2017

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. But it doesn’t have to be that hard or expensive!

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Zumvu

MAY 27, 2021

When looking to develop a new product or service, some businesses owners ignore the importance of market research.

Market Research 52

Market Research Marketing Marketers Product 52

CMO Network

OCTOBER 1, 2023

With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.

Market Research 104

Market Research Place Marketing Marketers 104

Marketing Insider Group

OCTOBER 6, 2015

CMI and MarketingProfs each have their own key takeaways: 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America by Content Marketing Institute and MarketingProfs from Content Marketing Institute. 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs.

Market Research 110

Market Research Content Marketing Marketing Marketers 110

Rock Content

OCTOBER 27, 2015

Get more stats and analysis with our look at the future of content marketing , or check out our playbook for social media marketers. The post Making the Case for Content Marketing: Research & Statistics appeared first on Visually Blog.

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer 111

Customer Market Research Target Market User-Generated 111

Content Marketing Institute

FEBRUARY 21, 2024

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Find out in CMI’s newly released technology content marketing research. Plus, what do the most successful do differently?

Market Research 107

Market Research Marketing Marketers Content Marketing 107

Hubspot Marketing

FEBRUARY 22, 2023

While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. Causal Research Examples 1.

Customer loyalty 100

Customer loyalty Market Research Price Marketing Strategy 100

Rock Content

APRIL 12, 2024

The Science Behind Successful Content Strategies An equally important part of your content marketing strategy is the science behind it. This science involves your data analysis, market research, and search engine optimization (SEO) efforts. Market Research Market research is also essential and needs to be ongoing.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Hubspot Marketing

MAY 18, 2023

You can do all the research in the world, but it won’t make an impact until the people in the trenches understand and can make use of the information. Our Market Research Kit includes a resource for getting started with data visualization for marketers. Semrush offers a free trial that includes market research tools.

Market Research 98

Market Research Price Customer Marketing Strategy 98

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback. What tools can I use for market research?

Gen Z 73

Gen Z Customer Acquisition Market Research Analytics 73

Hubspot Marketing

NOVEMBER 12, 2020

Featured Resource: Market Research Focus Group Template. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. Download the Template. Questions for Building Trust Among Focus Group Members.

Market Research 145

Market Research Food Health Communications 145

Martech

APRIL 8, 2024

Market research: Duty: The business analyst will conduct market research to gather insights about customer preferences, competitor analysis, and market trends. Martech tool: SurveyMonkey or Google Forms can be used for conducting surveys and collecting market research data.

Analytics 93

Analytics Market Research Market Trends Communications 93

Content Marketing Institute

OCTOBER 6, 2023

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. Well, maybe.)

Market Research 111

Market Research Branding Marketing Marketers 111

Martech

NOVEMBER 11, 2024

This phase includes conducting thorough customer and market research, segmenting your audience based on behavior and preferences and effectively aligning your budget and resources. By building a solid foundation, you’re setting yourself up for success long before Black Friday arrives.

Market Research 76

Market Research Promotion Customer eCommerce 76

Hubspot Marketing

JANUARY 31, 2024

In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. Show me the money. That timing is hard to ignore.

Gen Z 116

Gen Z Millennials Food Global Marketing 116

Use Insider

SEPTEMBER 13, 2024

This allows brands to personalize their future emails and create a more targeted approach to their marketing campaigns. Gamification in Market Research Gamification in market research is another powerful application of game mechanics. What role does data play in gamification strategies?

Transform 52

Transform Customer loyalty Marketing Marketers 52

Calvyn Lee Blog

DECEMBER 10, 2023

Identifying the Problem Conduct market research to pinpoint your target audience’s struggles. Willingness to Pay Conduct market research and examine customer demographics to gauge what price range seems reasonable for your buyers. What makes my product unique? The problem could be physical, mental, or emotional.

Marketing Mix 130

Marketing Mix Price Promotion Education 130