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Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called marketsegmentation. This requires a mix of marketresearch and data analysis. This method relies heavily on industry data and marketresearch reports.
Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do. For instance, you might spot some niche marketsegments your competitors might be neglecting, like a different age group or interest.
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