Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic.

Product Marketing 105

Product Marketing Product Management Marketers 105

Martech

FEBRUARY 12, 2025

Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Market researchers use AI and automation to collect and analyze large datasets from various sources, including third-party and custom-built solutions.

Transform 121

Transform Logistics User-Generated Marketers 121

Martech

FEBRUARY 17, 2025

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.

Customer Acquisition 112

Customer Acquisition CRM Marketing Automation Platform Analytics 112

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketers 64

Buffer Marketing

FEBRUARY 28, 2024

This type of pricing is straightforward and ensures you cover your costs, but it may not always align with the market's willingness to pay. When selling products, the mistake often lies in not considering the full spectrum of costs or market positioning.

Price 126

Price B2C Energy Product 126

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. Marketing Campaign for Gen Z and Millennials.

Gen Z 145

Gen Z Millennials Finance Education 145

Power Digital Marketing

JANUARY 19, 2023

“Marketing data” refers to any bit of information that brands can use to make marketing decisions. With concrete data, there’s no need to have a lengthy discussion about reallocating funds from one marketing platform to another—the answer is already self-evident. #2

Analytics 52

Analytics Non-Profit CMO Transform 52