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These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Map your product to customer needs Identify your current differentiators.
You need to perform marketresearch, file for a license, create a marketing plan, and build your brand. Determine Market Interest. Keep in mind markets can vary by location and the franchisor has a vested interest in highlighting their most successful franchisees. Research Startup Costs.
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