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What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

Therefore, aligning marketing messages with genuine value propositions is crucial to avoid disappointing customers. Around 60% of millennials reportedly make impulsive purchases influenced by FOMO. Marketers can leverage this insight by crafting campaigns that tap into millennials fear of missing out.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

According to global market research firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.