Use Insider

FEBRUARY 9, 2024

Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. What Are the 4 Ps of Marketing?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. See the difference?

Marketing Plan 104

Marketing Plan Social Media Marketing Marketing Marketers 104

Hubspot Marketing

FEBRUARY 22, 2023

While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. Causal Research Examples 1.

Customer loyalty 100

Customer loyalty Market Research Price Marketing Strategy 100

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 103

Price Market Segmentation SEO Market Research 103

Neil Patel

OCTOBER 25, 2020

Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. And the overall sales it commands from its products is a direct result of the company’s marketing strategies. But before their product launches, they leverage the expertise of marketing agencies.

Market Research 136

Market Research Marketing Marketers Analytics 136

Hubspot Marketing

MAY 18, 2023

This framework prompts you to start thinking about how to be more competitive within your market — or if you are more or less likely to find success in a new market. Our Market Research Kit includes a resource for getting started with data visualization for marketers. Semrush can help.

Market Research 98

Market Research Price Customer Marketing Strategy 98

Lusha

NOVEMBER 11, 2024

.” Studying Your Market and Competition To create a successful revenue strategy, you need to understand your market and competitors. Market research helps you spot trends, customer needs, and areas for growth. This helps you make your offerings unique and stand out in the market.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Rock Content

SEPTEMBER 6, 2023

Your real estate marketing strategy is the key to making the right impression on potential clients and inspiring them to choose you. Building a Strong Real Estate Marketing Strategy In addition to being competitive, real estate is the type of industry that sees many ups and downs.

Real Estate 98

Real Estate PR Marketing Marketers 98

Calvyn Lee Blog

JANUARY 18, 2022

What is Digital Marketing Professional Certificate (DMPC)? What you need to know is the Digital Marketing professional Certificate (DMPC) Program. As the new marketing director, you have created the buyer personas, and now is time to create the target audience. News articles. Market research.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Martech

AUGUST 7, 2024

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven. Is your organization trapped relying on expert advice that doesn’t utilize the available data?

Key Performance Indicator 95

Key Performance Indicator Analytics CRM Retail 95

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Automobile 103

Automobile Marketing Marketers Social Media Marketing 103

Martech

FEBRUARY 21, 2023

If your brand is looking to break into a new market, or gain more of a hold on an existing market, you should look at data about what channels are most successful in reaching accounts in that market. Content that faces accounts in this region should also show awareness of the market in order to create a personal touch.

Thought Leadership 111

Thought Leadership Marketing Marketers Communications 111

Hubspot Marketing

AUGUST 21, 2023

Tells you where your competitors are falling short — which helps you identify areas of opportunities in the marketplace, and test out new, unique marketing strategies they haven't taken advantage of. What is competitive market research? Provides you with a benchmark against which you can measure your growth.

Shipping 98

Shipping Whitepaper Price eBook 98

Rock Content

NOVEMBER 14, 2023

A report by market research company Cowen found that TikTok is adopted even among more cautious ad buyers , with 60% naming TikTok as their preferred location for short videos. And like other companies, we’ll continue to advocate for an ad-supported internet, even with our new subscription offering in the EU, EEA, and Switzerland.

User-Generated 97

User-Generated Advertising Advertisers Influencer Marketing 97

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. His blogs guarantee gems to every video marketer.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Businesses Grow

FEBRUARY 6, 2023

ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes. This is something I could build on with some market research. Let’s find out. Each section had three sub-sections.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. This insight can steer future product development or marketing strategies. Here’s how.

Customer 120

Customer Transform Communications Promotion 120

Rock Content

AUGUST 6, 2023

Below we provide seven strategic marketing goals to consider for your business, ways to achieve them, and how to measure them for effect and impact. Drive Organic Website Traffic In today’s rapidly expanding digital world, consistent organic website traffic is essential to a marketing strategy and to expand your customer base.

Key Performance Indicator 94

Key Performance Indicator Marketing Marketers Whitepaper 94

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 106

User-Generated Marketing Marketers Social Media Marketing 106

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Neil Patel

FEBRUARY 13, 2023

First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. Yes, You Can Market During a Recession I’ve established that marketing during a recession is possible, but what should this look like? Conducting market research.

B2C 84

B2C Marketing Marketers Price 84

Hubspot Marketing

NOVEMBER 19, 2020

When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketing 145

Marketing Marketers Marketing Plan User-Generated 145

Neil Patel

AUGUST 23, 2021

What Jay is Known For: Working with high-profile brands on innovative marketing campaigns, including Kindred Healthcare, Arizona State University, and Hilton. Why You Should Follow Lilach: Follow Lilach if you need inspirational content, as well as practical tips for overall marketing strategy. Niche: Market research.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Hubspot Marketing

JANUARY 16, 2020

Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share?

Law 131

Law Customer loyalty Price Food 131

Use Insider

SEPTEMBER 13, 2024

This phase involves market research, identifying customer needs, and developing a product that fills a gap or solves a problem. A thorough understanding of the market landscape, competitor analysis, and a clear value proposition is vital. Introduction Once the product is developed, it’s time to introduce it to the market.

Management 52

Management Manufacturing CRM Product 52

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? Find competitors that fall into each category by searching for relevant keywords on Google, scouring social media platforms and forums, using local search on Google Maps and even leveraging market research professionals if you have the budget for it. You need to know it all.

Market Trends 107

Market Trends Market Segmentation New Technology Price 107

Sprout Social

JANUARY 9, 2024

Use this data to improvise your product messaging, enhance customer care interactions and refine marketing strategies. Analyze social conversations and customer messages to find topics that resonate the most with your audience and use those insights to inform your content and customer care strategy.

Analytics 124

Analytics Transform Key Performance Indicator CRM 124

Welcome Software

OCTOBER 9, 2024

From identifying target segments with demographic data to pricing strategy to marketing automation, your market segmentation process will be the back bone of your entire marketing strategy. Everything you could possibly want to know about market segmentation will be covered in this guide (and then some).

Market Segmentation 52

Market Segmentation Marketing Marketers Law 52

Businesses Grow

AUGUST 14, 2023

Andrew used Google Bard and asked: (insert website link here) Based on the link above, what is this company’s target market? Andrew then asked, Pretend you are a marketing strategy consultant. What marketing recommendations would you give to this company based on the information above?

Manufacturing 98

Manufacturing Automobile User-Generated Fashion 98

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. Market analysis: Analyze the target market, competition, and industry trends.

Affiliate Marketing 72

Affiliate Marketing Transform Shipping Education 72

Vertical Response

MAY 10, 2024

You can gather valuable insights about your target audience through market research, surveys, or social media analytics. Slogans can even herald a new marketing strategy or a visual brand assets refresh, like Marriott Bonvoy’s rebranding of its rewards program with ‘Rewards reimagined’.

Branding 96

Branding Transform Communications Copywriting 96

Buffer Marketing

SEPTEMBER 26, 2024

Social Media Marketing podcast Michael Stelzner, the founder of Social Media Examiner, runs the social media marketing podcast. Each episode involves Michael interviewing successful social media leaders and dissecting their marketing strategies. 🎧 Listen to Social Media Marketing.

Thought Leadership 94

Thought Leadership Social Media Marketing Marketing Marketers 94

Businesses Grow

SEPTEMBER 25, 2023

And it started something new. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. It heralded a new era in advertising – an era where brands could no longer afford to rest on traditional campaign timelines. Culture is being created there.

Gen Z 126

Gen Z Transform Marketing Marketers 126

Adobe Experience Cloud Blog

MARCH 23, 2018

That’s become possible with your own “marketing Alexa”—a kind of marketing technology that leverages AI, predictive analytics, and machine learning to strengthen your marketing strategy with data-driven decisions and actions—from lead generation and ranking to branding and campaign management. Knowing Your Wins.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

OCTOBER 11, 2024

The first major lesson I learned from the pros is that whether you’re a small business owner developing your first idea or a successful company itching to open a new market, new product development is a long and winding road. What pricing models make sense? What will customers pay? Now is the time for the nitty gritty.

Product 103

Product Manufacturing User-Generated Entertainment 103