Martech

MARCH 17, 2025

Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Market research Marketers can use the Operator to gather information about competitors, including their strategies, strengths and weaknesses.

User-Generated 81

User-Generated Marketing Marketers SEO 81

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This insight led us to develop what we call Transparent Strategy Sessions. Do you want to: Enter a new market? Find key differentiators?

Price 84

Price Customer loyalty Food Market Research 84

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Rock Content

MARCH 21, 2023

In a domestic strategy, we normally begin by understanding the market, running some research, building buyer personas, understanding well the products and services we offer to the market, getting to know the vocabulary that the readers use in front of a concept, etc. Am I right? See you there!

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Neil Patel

OCTOBER 25, 2020

Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. And the overall sales it commands from its products is a direct result of the company’s marketing strategies. But before their product launches, they leverage the expertise of marketing agencies.

Market Research 136

Market Research Marketing Marketers Analytics 136

Hubspot Marketing

APRIL 29, 2025

Real-Time Micro-Segmentation Customer segmentation has long been a focus of marketing research and tools how do you more effectively reach the right people? Anastasia Parokha , head of marketing at Creative Fabrica, sees an opportunity to get incredibly tactical by using AI for real-time micro-segmentation.

Price 107

Price CMO Marketing Marketers 107

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. What Are the 4 Ps of Marketing?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Hubspot Marketing

FEBRUARY 22, 2023

While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. Causal Research Examples 1.

Customer loyalty 106

Customer loyalty Market Research Price Marketing Strategy 106

Lusha

DECEMBER 9, 2024

This requires a mix of market research and data analysis. Market Research & Industry Data : Start by exploring industry reports, market studies, and demographic data. Government agencies, trade associations, and market research firms can be valuable sources of information. million per month.

Price 52

Price CRM Marketing Marketers 52

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 123

Price Market Segmentation SEO Market Research 123

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Calvyn Lee Blog

JANUARY 18, 2022

What is Digital Marketing Professional Certificate (DMPC)? What you need to know is the Digital Marketing professional Certificate (DMPC) Program. As the new marketing director, you have created the buyer personas, and now is time to create the target audience. News articles. Market research.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Use Insider

FEBRUARY 9, 2024

Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Hubspot Marketing

MAY 18, 2023

This framework prompts you to start thinking about how to be more competitive within your market — or if you are more or less likely to find success in a new market. Our Market Research Kit includes a resource for getting started with data visualization for marketers. Semrush can help.

Market Research 98

Market Research Price Marketing Strategy Customer 98

Hubspot Marketing

JANUARY 16, 2020

Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share?

Law 142

Law Customer loyalty Price Food 142

Adobe Experience Cloud Blog

MARCH 23, 2018

That’s become possible with your own “marketing Alexa”—a kind of marketing technology that leverages AI, predictive analytics, and machine learning to strengthen your marketing strategy with data-driven decisions and actions—from lead generation and ranking to branding and campaign management. Knowing Your Wins.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Through the actions of marketers, like you, who serve on the front lines of global expansion!

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Martech

FEBRUARY 21, 2023

If your brand is looking to break into a new market, or gain more of a hold on an existing market, you should look at data about what channels are most successful in reaching accounts in that market. Content that faces accounts in this region should also show awareness of the market in order to create a personal touch.

Thought Leadership 120

Thought Leadership Marketing Marketers Communications 120

Hubspot Marketing

NOVEMBER 19, 2020

When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketing 145

Marketing Marketers Marketing Plan PR 145

Businesses Grow

FEBRUARY 6, 2023

ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes. This is something I could build on with some market research. Let’s find out. Each section had three sub-sections.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Rock Content

SEPTEMBER 6, 2023

Your real estate marketing strategy is the key to making the right impression on potential clients and inspiring them to choose you. Building a Strong Real Estate Marketing Strategy In addition to being competitive, real estate is the type of industry that sees many ups and downs.

Real Estate 98

Real Estate PR Marketing Marketers 98

Neil Patel

AUGUST 23, 2021

What Jay is Known For: Working with high-profile brands on innovative marketing campaigns, including Kindred Healthcare, Arizona State University, and Hilton. Why You Should Follow Lilach: Follow Lilach if you need inspirational content, as well as practical tips for overall marketing strategy. Niche: Market research.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. This insight can steer future product development or marketing strategies. Here’s how.

Customer 138

Customer Transform Communications Promotion 138

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Automobile 106

Automobile Marketing Marketers Social Media Marketing 106

Hubspot Marketing

AUGUST 21, 2023

Tells you where your competitors are falling short — which helps you identify areas of opportunities in the marketplace, and test out new, unique marketing strategies they haven't taken advantage of. What is competitive market research? Provides you with a benchmark against which you can measure your growth.

Shipping 98

Shipping Whitepaper Price eBook 98

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 145

Food Branding Place Product 145

Rock Content

NOVEMBER 14, 2023

A report by market research company Cowen found that TikTok is adopted even among more cautious ad buyers , with 60% naming TikTok as their preferred location for short videos. And like other companies, we’ll continue to advocate for an ad-supported internet, even with our new subscription offering in the EU, EEA, and Switzerland.

User-Generated 97

User-Generated Advertising Advertisers Influencer Marketing 97

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? Find competitors that fall into each category by searching for relevant keywords on Google, scouring social media platforms and forums, using local search on Google Maps and even leveraging market research professionals if you have the budget for it. You need to know it all.

Market Trends 126

Market Trends Market Segmentation New Technology Price 126

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 117

User-Generated Marketing Marketers Social Media Marketing 117

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. His blogs guarantee gems to every video marketer.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

JANUARY 9, 2024

Use this data to improvise your product messaging, enhance customer care interactions and refine marketing strategies. Analyze social conversations and customer messages to find topics that resonate the most with your audience and use those insights to inform your content and customer care strategy.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Content Marketing Institute

DECEMBER 4, 2017

Document my journey on Twitter, Facebook, and Instagram using the hashtag #MPB2B – it’s a great way to tweet new marketing friends, because more than toucan can play at this! Develop original research to be shared with attendees and used by event speakers. Original research is an important part of any content marketing strategy.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Rock Content

AUGUST 6, 2023

Below we provide seven strategic marketing goals to consider for your business, ways to achieve them, and how to measure them for effect and impact. Drive Organic Website Traffic In today’s rapidly expanding digital world, consistent organic website traffic is essential to a marketing strategy and to expand your customer base.

Key Performance Indicator 94

Key Performance Indicator Marketing Marketers Whitepaper 94

Businesses Grow

SEPTEMBER 25, 2023

And it started something new. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. It heralded a new era in advertising – an era where brands could no longer afford to rest on traditional campaign timelines. Culture is being created there.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Marketing Insider Group

NOVEMBER 10, 2020

A: Well, having been in many functions at SAP Marketing, including the Business Management Office (BMO) in Global Marketing, it is great to see that we are in planning season in what has been a most unusual year! Can you talk a little bit about why this role is so important, and how organizations can leverage a Marketing Technologist?

Analytics 140

Analytics Marketing Marketers Global Marketing 140