Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This insight led us to develop what we call Transparent Strategy Sessions. This insight led us to emphasize transparent pricing in our marketing campaigns.

Price 85

Price Customer loyalty Food Market Research 85

Hubspot Marketing

DECEMBER 9, 2020

So how can you possibly create a marketing strategy that stands out? Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy. 5 Examples of a Niche Marketing Strategy. Enter market research.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Price 145

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. Think about it.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Rock Content

NOVEMBER 24, 2020

Well, that’s why you need to know how to create a Global Content Marketing strategy. Read on to learn: What is a Global Content Marketing strategy? How can you create a Global Content Marketing strategy in your company? What is a Global Content Marketing strategy? Keep reading!

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Hubspot Marketing

OCTOBER 17, 2019

The truth is, when you're just starting out, it can be tough to know whether your strategy is as comprehensive and powerful as it could be. To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Digital strategy: Owned media.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Backlinko

MARCH 5, 2025

per month Semrush.Trends helps you spy on your competitors’ traffic and uncover hidden market opportunities. per month Semrush.Trends helps you spy on your competitors’ traffic and uncover hidden market opportunities. This will allow you to tailor your marketing strategies to their specific needs and preferences.

SEO 82

SEO Finance Market Research Shoppers 82

Jeff Bullas

FEBRUARY 2, 2023

Kicksta uses engagement marketing strategies to like posts by your ideal followers, thus showing them that your account exists. Later has three pricing plans, coming in at $18, $40 and $80 per month, depending on how many posts you want to schedule and how many sets of social platforms you’ll be using.

Price 241

Price Analytics Marketing Marketers 241

Scoop.it!

JULY 18, 2024

How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation. This means you can notify them of deals in their area, display prices in the correct currency, and include your localized virtual phone number in your ads.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

AUGUST 12, 2024

With a narrow list, you can look at feature details, pricing, effort to integrate into your environment, customer reviews, security and data compliance, and operations complexity. Company/Product Positioning I grew up as a marketer in high-tech startups and worked for several companies from inception to IPO or acquisition.

User-Generated 131

User-Generated Traditional Marketing Product Price 131

Rock Content

APRIL 20, 2023

Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product. As a marketer, it’s vital for your business to implement a product marketing strategy that combines regular conventional marketing, sales, and product design in its development.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Lusha

DECEMBER 9, 2024

This requires a mix of market research and data analysis. Market Research & Industry Data : Start by exploring industry reports, market studies, and demographic data. Government agencies, trade associations, and market research firms can be valuable sources of information. million per month.

Price 52

Price CRM Marketing Marketers 52

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. What Are the 4 Ps of Marketing? Price: How much you charge for your product or service.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Hubspot Marketing

MAY 26, 2023

As marketers, we're always looking for ways to improve our game plan. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what's working, what could be improved, and where new opportunities are present. Market research.

Key Performance Indicator 137

Key Performance Indicator Marketing Marketers Price 137

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Welcome Software

MARCH 12, 2025

If youre looking for points of differentiation, here are a few to get you started: Price Quality Appearance Ease of use Brand presence Reliability Customer support Offline features Gamification 4. This simplicity is also carried over into pricing as Google Drive offers 15 GB of free storage.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Price (at the time of writing): $24.99.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Hubspot Marketing

JANUARY 16, 2020

But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. Below, let's review market share – what it is, how it's calculated, and why it's important.

Law 143

Law Customer loyalty Price Food 143

Duct Tape Marketing

JANUARY 21, 2016

What Makes a Good Marketing Strategy? written by Guest Post read more at Duct Tape Marketing. Let’s begin with an answer to the question “What is marketing strategy?’. This popular expression tends to be mistaken with promotion or advertising strategy. So how to build a good marketing strategy?

Marketing Strategy 53

Marketing Strategy Price Inbound Marketing Marketing 53

Neil Patel

MARCH 12, 2021

Here’s a five-step guide for getting ready to launch your app, including how to do your research, ways to monetize your app , and what to include in your business plan. Build an App Step 1: Do Market Research. Market and sales plans: An outline of your marketing strategy and how it will adjust over time.

Price 144

Price Retail Food Market Research 144

Hubspot Marketing

JUNE 1, 2018

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”. What is Marketing? Marketing is the process of getting consumers interested in your company’s product or service. What’s next?

Price 112

Price Retail Marketing Marketers 112

Hubspot Marketing

FEBRUARY 22, 2023

While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. Causal Research Examples 1.

Customer loyalty 106

Customer loyalty Market Research Price Marketing Strategy 106

Calvyn Lee Blog

DECEMBER 4, 2023

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Vertical Response

JANUARY 18, 2025

Marketing strategies have also played a significant role in perpetuating FOMO. Companies use tactics like limited-time offers, scarcity marketing, and exclusive deals to create a sense of urgency and encourage customers to make purchases.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Marketing Insider Group

MARCH 2, 2021

In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Today, you’ll learn why a content gap analysis is an essential piece of your content marketing puzzle and how to conduct one in-depth for maximum benefits. Do Market Research.

Customer Journey 143

Customer Journey Market Research SEO Content Marketing 143

Hubspot Marketing

MARCH 5, 2021

A competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. By doing this, you' ll learn your place in the market, how to differentiate yourself from your competition, and how to improve on their processes. Content marketing strategies.

Price 138

Price CRM Place Marketing Strategy 138

Martech

FEBRUARY 26, 2024

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. Could our pricing strategy be a barrier to sales?

Price 111

Price CMO Marketing Marketers 111

Sprout Social

MARCH 7, 2024

It also highlights potential threats like new market entrants or changes in customer behaviors. With this knowledge, you can create strategies to bridge those gaps. Enhance marketing effectiveness Reporting on your competitors’ marketing strategies is an opportunity to review and refine your own.

Price 122

Price Market Segmentation SEO Market Research 122

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Whitepaper 136

Whitepaper CRM Marketing Marketers 136

Litmus

OCTOBER 31, 2024

When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data management. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor.

CRM 87

CRM Management Email Marketing Transform 87

Neil Patel

FEBRUARY 12, 2021

One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works. Comparative marketing yields positive results for many businesses. An Overview of Comparative Advertising.

Advertisers 144

Advertisers Advertising Price Law 144

Adobe Experience Cloud Blog

DECEMBER 4, 2018

The output of this project became the blueprint for how we communicated across marketing, had sales conversations, and priced our solution. Other roles product marketing plays in knowing the customer include: Win/Loss Analysis. Product marketing identifies the group of customers that is the best fit for driving growth.

Product Marketing 133

Product Marketing Product PR Price 133