Marketing Insider Group

APRIL 20, 2021

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Ironically, strategy – which is necessary for consistent content – comes second.

Content Marketing 145

Content Marketing Transform Thought Leadership Marketing 145

Adobe Experience Cloud Blog

JANUARY 18, 2018

For any marketing strategy to work, it is imperative to know every detail you can about your customers and everything there is to know about the market. For marketing and sales to align and produce the best results, information sharing can only make things better. Market Research.

Management 133

Management Thought Leadership User-Generated Advertising 133

Pam Didner

MARCH 17, 2021

Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts. For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content. Content marketing objectives. Content Marketing strategy.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

How to Partner with Influencers to Amplify Your Content Marketing Campaign. Make sure you have a clear plan for the role influencers will play in your content marketing strategy before you get them on board. Create a plan for how they will be involved in your content campaigns: Amass invaluable market insights.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. Psychological Marketing Strategies 101: Maslow’s Hierarchy of Needs. Welcome to “great,” marketer.

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

These roles span different functions—segment marketing managers, solution consultants, and account executives—and they are tasked with different areas of market research to establish the breadth and depth of the segment—from perusing analyst reports to staying on top of emerging trends.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Adobe Experience Cloud Blog

OCTOBER 15, 2015

A/B testing is a brilliant approach for configuring the best marketing strategies for your business and it is also an incredibly intuitive method for testing your CX. Remembering your customers is a process that harkens back to gathering and analyzing the details of your target audience through market research.

Customer 134

Customer Thought Leadership Customer Journey CRM 134

Hubspot Marketing

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. What is technical marketing?

Marketing 145

Marketing Marketers Thought Leadership Finance 145

Adobe Experience Cloud Blog

MARCH 31, 2015

And yet, developing a marketing strategy that is inherently global is less common than you might think. Go-to-market activities must be justified by the revenue potential of each market, the degree to which competition exists in those countries, and the market demand data. Modern Marketing b2b Consumer'

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Martech

JUNE 30, 2023

Specifically, CMOs must merge small teams that provide insights, research and intelligence and form a centralized unit that functions similarly to an in-house agency. Of the skills most difficult to develop within their teams, CMOs cited strategic thinking (69%), collaboration/leadership (62%) and messaging (50%) in the top five.

Thought Leadership 110

Thought Leadership Analytics Market Research User-Generated 110

Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. . How to make sure what kind of digital marketing strategies are they using?

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Martech

FEBRUARY 21, 2023

Prioritizing data insights When your brand has moved on from the awareness phase and has gained some insights from market research, it’s time to prioritize accounts and find out more about their businesses. Marketers can also use this prioritized data for audience segmentation. Register for The MarTech Conference here.

Thought Leadership 117

Thought Leadership Marketing Marketers Communications 117

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Offering users more options for communication strengthens the relationship between marketer and consumer, and leads to higher engagement. Instead of acquiring large lists of users to contact, consider building segmented, high-quality groups that can be reached through targeted marketing.

Branding 134

Branding Thought Leadership Law Communications 134

Buffer Marketing

SEPTEMBER 26, 2024

Social Media Marketing podcast Michael Stelzner, the founder of Social Media Examiner, runs the social media marketing podcast. Each episode involves Michael interviewing successful social media leaders and dissecting their marketing strategies. 🎧 Listen to Social Media Marketing.

Thought Leadership 118

Thought Leadership Social Media Marketing Marketing Marketers 118

Search Engine Land

SEPTEMBER 18, 2023

This information allows you to refine your content strategies and tailor your offerings to a targeted audience. Another benefit in addition to the previous ones is the formal market research methods. Participating in Quora also allows businesses to conduct informal market research.

SEO 142

SEO User-Generated Thought Leadership Promotion 142

Marketing Insider Group

JULY 5, 2015

This content marketing research indicates customers are counting on content to help them make their decision. Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. Do you have another content marketing tip for your gated thought leadership?

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Adobe Experience Cloud Blog

AUGUST 1, 2016

However, new technologies bring about constant shifts, making it hard to keep up without the right strategy. Recently, I hosted a webinar with Marketo on how to create a smarter digital marketing strategy that allows you to optimize your campaigns, even with a tight budget or resource constraints.

Digital Marketing 94

Digital Marketing Thought Leadership Marketing Marketers 94

Adobe Experience Cloud Blog

MARCH 23, 2018

That’s become possible with your own “marketing Alexa”—a kind of marketing technology that leverages AI, predictive analytics, and machine learning to strengthen your marketing strategy with data-driven decisions and actions—from lead generation and ranking to branding and campaign management.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

MARCH 1, 2016

Here’s everything you need to know to get started on integrating community forums into your engagement marketing strategy: where to turn, what to look for, and how to use your new insights: 1. There are three kinds of forums, and all are extremely valuable for market research: major forums, niche, and company forums.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Content Marketing Institute

DECEMBER 4, 2017

Develop original research to be shared with attendees and used by event speakers. Original research is an important part of any content marketing strategy. It’s an opportunity to highlight industry trends , challenges, innovations, and above all, thought leadership. Love your speakers. Promote them.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Marketing Insider Group

DECEMBER 15, 2014

And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget? The answer is what we now call content marketing. The company I worked for was a nationally-ranked market research firm that very few people had actually ever heard of.

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketing 111

Buffer Marketing

JULY 28, 2024

A good example is Wendy's Facebook marketing strategy. They post pictures often and have a meme-based strategy. 💡 Learn more: How to Build Your Instagram Marketing Strategy in 5 Steps A small business that nails its Instagram strategy is Brooki Bake House.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing identifies the group of customers that is the best fit for driving growth. This is brought to life through market research and real data about existing customers. I’ve always been a firm believer that product marketing is not an armchair quarterback role. Go-to-Market Strategy.

Product Marketing 133

Product Marketing Product PR Price 133

CXL

MAY 27, 2022

Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Adobe Experience Cloud Blog

MARCH 13, 2017

Martin Kihn , Research VP at Gartner for Marketing Leaders, will share his original market research on Taylor Swift and the success of her brand in his session, The Ultimate “UnBrand”: How Taylor Swift Changed Marketing Forever. Are you curious about how ABM benefits your bottom line?

Transform 126

Transform Thought Leadership CMO Marketing 126

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The fact that there is even a market for sustainability consultancies, one that market research firm Verdantix predicts will exceed $1 billion dollars by the end of 2019, shows us that being a world changer is an integral part of today’s consumer identity. Help Your Customers Live Their Values.

Customer 93

Customer Millennials Thought Leadership Promotion 93

Neil Patel

FEBRUARY 23, 2021

In this post, we take a deep dive into niche internet communities, where you can find them, and how marketers can use the rise of these sites to boost conversion rates, thought leadership, and brand loyalty. This is a gold mine of market research , and it’s completely free. What Are Niche Communities?

Thought Leadership 124

Thought Leadership Digital Marketing Health Place 124

Sprout Social

DECEMBER 4, 2019

This kind of platform enables teams to work more efficiently and realize value from social in real-time, giving social marketers more time to dedicate toward honing their strategies, scaling initiatives and growing customer relationships. Euromonitor International is all-in on building a culture of social selling.

Branding 92

Branding Thought Leadership Analytics Market Research 92

Content Marketing Institute

JULY 24, 2018

That leaves a gap for low cost-per-click advertising on thought-leadership content. 100,000: Integrating some personalization technology into our content marketing strategy. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. courtewakefield Click To Tweet. Amortize the investment. Seek answers.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Marketing Insider Group

FEBRUARY 2, 2021

Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more. General costs for each digital marketing channel (to compare). Research articles. Case studies.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hootsuite

MARCH 23, 2023

Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Generate summaries and excerpts for web content, internal strategy documents, and more. Conduct user research and surveys via chatbots. Who is Copy.ai

Copywriting 144

Copywriting Price User-Generated eCommerce 144

Content Marketing Institute

JANUARY 28, 2019

CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content. It’s your story.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The fact that there is even a market for sustainability consultancies, one that market research firm Verdantix predicts will exceed $1 billion dollars by the end of 2019, shows us that being a world changer is an integral part of today’s consumer identity. Help Your Customers Live Their Values.

Customer 75

Customer Millennials Thought Leadership Promotion 75

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that? Blogging master may not be one of them… yet.

Customer 106

Customer CMO B2C Thought Leadership 106

Marketing Insider Group

OCTOBER 28, 2021

Say you decide to mention this award in a thought leadership style article about future trends in your market. The shiny new social media site or aesthetic trend or whatever it may be, might be enticing, but switching up on what you’ve already researched and put work into isn’t always the best idea. Image Source .

CMO 72

CMO Thought Leadership Market Research Marketing Strategy 72

Animalz blog

MARCH 6, 2025

I want to be an effective marketer, of course, but I think about marketing as a leadership function inside of the organization, really helping guide the product with, you know, quasi market research and insights and gut feel or whatever it is like I need to guide the product team. Ty Magnin: Totally.

CMO 70

CMO Energy User-Generated Thought Leadership 70