Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Content Marketing Playbook - 42 Ways to Connect with Customers. 2010 B2B Content Marketing Research.

Whitepaper 99

Whitepaper Content Marketing eBook Marketing 99

Pam Didner

MARCH 17, 2021

If your internal stakeholders agree with you on your two-pagers, they simply agree with you on: Marketing objectives. Content marketing objectives. Content Marketing strategy. Key content marketing tactics. Creative and style playbook based on marketing campaign themes. Target personas. Budget discussion.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

OnPassive Marketing

JUNE 6, 2022

Email marketing is one of the most cost-effective ways to get your message out there, but it can be hard to find the time to develop a cohesive email marketing strategy that will drive sales. The Five Most Effective Email Marketing Strategies. Several effective email marketing strategies can be used to drive sales.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. That’s all.

Whitepaper 112

Whitepaper Transform CMO Market Segmentation 112

Marketing Insider Group

JULY 5, 2015

This content marketing research indicates customers are counting on content to help them make their decision. Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. Do you have another content marketing tip for your gated thought leadership?

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 100,000: Integrating some personalization technology into our content marketing strategy.

Whitepaper 108

Whitepaper Content Marketing Direct Mail User-Generated 108

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Image Source: Gather Content This content marketing research indicates customers are counting on content to help them make their decision.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Just follow this how-to guide on building a successful B2B content marketing strategy. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Marketing Insider Group

DECEMBER 15, 2014

And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget? The answer is what we now call content marketing. The company I worked for was a nationally-ranked market research firm that very few people had actually ever heard of.

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketing 111

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing? Pain Points.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. It takes finesse, know-how, and a thorough understanding of the target audience.

Whitepaper 98

Whitepaper Marketing Marketers eBook 98

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Plan, assess, and research.

Whitepaper 100

Whitepaper Market Research Brand Management Content Marketing 100

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 55

Marketing Strategy Branding Market Segmentation Marketing Mix 55

Marketing Insider Group

JULY 17, 2012

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. Step 2: Formal Research. But how do you get to know your customers?

Marketing Plan 107

Marketing Plan Customer Whitepaper Entertainment 107

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Content Marketing Institute

MAY 4, 2018

Narrowing to the 208 B2B marketers in North America, we found: 46% report their content marketing and sales teams are highly aligned. 46% B2B marketers say their #contentmarketing & sales teams are highly aligned. 75% of those reporting high alignment have a documented content marketing strategy.

Content Marketing 102

Content Marketing Whitepaper Marketing Marketers 102

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Whitepaper 120

Whitepaper CRM Marketing Marketers 120

Martech

JUNE 11, 2024

This comes through customer feedback, market research and monitoring trends. Companies can upload survey data, feedback questionnaires and even other market research and white papers. Once you understand what happened, the next logical step is to determine why it happened.

Analytics 94

Analytics Transform Whitepaper User-Generated 94

Duct Tape Marketing

JULY 11, 2014

Some connecting strategies include customer avatars and customer profiles (purchase motives, etc.), Best Practice: Segment email subscribers and leads (from white papers, etc…) early, not late. Marketing Automation: What is it and Why Should I Care? It’s guest post day here at Duct Tape Marketing and.

Whitepaper 74

Whitepaper Marketing Marketers Email Marketing 74

Sprout Social

JULY 1, 2021

These four SEO types combine to create your SEO strategy at a high level. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. A key part of conducting B2B market research for your company includes creating buyer personas. What is the difference between B2B & B2C SEO?

SEO 134

SEO B2C PR Whitepaper 134

Hubspot Marketing

AUGUST 21, 2023

Tells you where your competitors are falling short — which helps you identify areas of opportunities in the marketplace, and test out new, unique marketing strategies they haven't taken advantage of. What is competitive market research? Are they creating whitepapers or ebooks? Do they post videos or webinars?

Shipping 98

Shipping Whitepaper Price eBook 98

Marketing Insider Group

FEBRUARY 2, 2021

Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more. General costs for each digital marketing channel (to compare). White papers. Case studies.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy.

Influencer Marketing 116

Influencer Marketing User-Generated Key Performance Indicator Analytics 116

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Neil Patel

OCTOBER 23, 2020

Here are a few other examples: Market Research. These agencies help you make better-informed decisions and avoid costly mistakes by carrying out primary market research, such as surveys, interviews, and experiments, and secondary market research. Marketing Strategy. Email Marketing.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Content Marketing Institute

JANUARY 28, 2019

CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content. It’s your story.

Whitepaper 103

Whitepaper B2C Communications Marketing 103

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 97

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 97

Content Marketing Institute

MARCH 28, 2018

It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions. Like any other tactic, original research must fit into your overall content marketing strategy and within your organizational constraints including budget, staff, and expertise. E-books/white papers.

Whitepaper 101

Whitepaper Transform B2C Promotion 101

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Even people who use the terms don’t always understand what they mean.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hubspot Marketing

APRIL 21, 2022

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Whitepapers. This content mapping visualization keeps the marketing strategy focused on the goal specified with all the steps necessary to gradually reel in buyers.

Price 145

Price CRM eBook Marketing 145

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing?

Content Marketing 83

Content Marketing Traditional Marketing Whitepaper Real Estate 83

Rock Content

AUGUST 6, 2023

Below we provide seven strategic marketing goals to consider for your business, ways to achieve them, and how to measure them for effect and impact. Drive Organic Website Traffic In today’s rapidly expanding digital world, consistent organic website traffic is essential to a marketing strategy and to expand your customer base.

Key Performance Indicator 94

Key Performance Indicator Marketing Marketers Whitepaper 94

Hubspot Marketing

JANUARY 7, 2024

Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

Copywriting 119

Copywriting CMO PR Social Media Marketing 119

Scoop.it!

JUNE 2, 2022

Or a whitepaper explaining industry market research. Other agencies request copywriters to have a base knowledge of the marketing funnel. So they’re quite sure that the words you put out there have a purpose to their overall marketing strategy.

Copywriting 90

Copywriting Whitepaper eCommerce Analytics 90

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40