Remove Market Research Remove Marketing Remove Shopper Market
article thumbnail

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Ad-Hoc Planned Continuous Learning Why?

article thumbnail

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

“On one hand everything has changed — consumers changed how they shop, consume content, and the type of content they consume,” said Kaisy O’Reilly, SVP, Chief Marketing Officer for shoe designer Stuart Weitzman. Nothing has changed for the role of marketers. Risks to alienating consumers.

Retail 115