Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research.

Gen Z 67

Gen Z Copywriting Real Estate Marketers 67

Hubspot Marketing

JANUARY 31, 2024

In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. Show me the money. That timing is hard to ignore.

Gen Z 135

Gen Z Millennials Food Global Marketing 135

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. There are numerous articles on this topic explaining how to leverage psychology in marketing. Census Bureau.

Millennials 134

Millennials Thought Leadership CMO Marketers 134

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. The Opportunity for Social. But this will likely require thinking different about social.

Whitepaper 130

Whitepaper Millennials Communications Advertisers 130

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Neil Patel

NOVEMBER 16, 2020

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. In other words, do some market research. Research how much your items sell for around the Marketplace and elsewhere.

Product 145

Product Shipping Price Millennials 145

Vertical Response

JANUARY 18, 2025

Therefore, aligning marketing messages with genuine value propositions is crucial to avoid disappointing customers. Around 60% of millennials reportedly make impulsive purchases influenced by FOMO. Marketers can leverage this insight by crafting campaigns that tap into millennials fear of missing out.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years. Brands have to learn how to do more than just mimic to establish market dominance, and that can manifest from refocusing on innovation.

Gen Z 140

Gen Z Branding User-Generated Millennials 140

Search Engine Land

MAY 23, 2024

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. The data was collected by Dynata, an independent market research company, on behalf of Botify. By the numbers.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. Help Your Customers Live Their Values.

Customer 93

Customer Millennials Thought Leadership Promotion 93

Hootsuite

NOVEMBER 28, 2022

Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. Market research. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on.

Branding 123

Branding Gen Z Affiliate Marketing User-Generated 123

Martech

SEPTEMBER 13, 2021

Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation.

Customer 117

Customer Branding Millennials User-Generated 117

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. Word of mouth is incredibly influential.

Promotion 132

Promotion Customer loyalty Gen Z Customer Journey 132

Rock Content

OCTOBER 21, 2015

Founded in 2007, Business Insider represents a “purely digital business model and focus on millennials” with its blend of original news coverage and eye-catching photography on every topic under the sun including politics, business (obviously), technology, fast food and entertainment. Business Insider.

Millennials 92

Millennials Fashion Food Entertainment 92

Hootsuite

NOVEMBER 13, 2019

“Gen Zers value online communities because they allow people of different economic circumstances to connect and mobilize around causes and interests,” research from McKinsey finds. “66% This is number is way bigger than the ones reported by baby boomers, Gen Xers, and even millennials.

Gen Z 111

Gen Z Millennials User-Generated Marketers 111

Hubspot Marketing

OCTOBER 24, 2022

By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research. While those are the top five goals shared by marketing leaders, I'd like to highlight an additional five for consideration.

Gen Z 106

Gen Z Millennials Transform Direct Mail 106

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. Help Your Customers Live Their Values.

Customer 75

Customer Millennials Thought Leadership Promotion 75

Scoop.it!

JULY 20, 2023

Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit.

Customer loyalty 98

Customer loyalty Gen Z Customer Key Performance Indicator 98

Sprout Social

NOVEMBER 15, 2021

Packed with insightful lessons on grammar, storytelling and crafting compelling copy, this book is an essential addition to any marketer’s bookshelf. Market research tools. Market research , of course. How do you pressure test ideas on a budget? CMO Today Newsletter.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Hubspot Marketing

APRIL 12, 2022

The top strategies media planners and content marketers charged with planning use are conducting market research to understand their target demographic and find the most effective channels to reach them, leveraging media planning templates, and running content audits. Market and Demographic Research.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Buffer Marketing

APRIL 18, 2024

Your chosen trend should complement your brand's personality, values, and target audience (understand the latter using market research, surveys, social media analytics, and customer feedback). This graphic design trend is best for Instagram stories and carousels.

Gen Z 126

Gen Z Branding Food Transform 126

Duct Tape Marketing

JUNE 4, 2015

When you find your creative team to design and develop it, part of their market research entails researching your competition and your customers. More and more companies are investing in the user experience, because their customers are expecting it, especially those of the millennial generation.

Transform 77

Transform Inbound Marketing Millennials User-Generated 77

Scoop.it!

NOVEMBER 17, 2022

In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? There are numerous reasons why you would read a marketing newsletter. For one, they can provide you with the latest market research. Helps readers to perform better online. The Hustle.

Marketers 115

Marketers Marketing Digital Marketing SEO 115

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 trillion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

JUNE 6, 2023

There was also a quintessential Instagram cafe, chock full of millennial-esque photo opportunities and people snapping them — latte art and all. Among them was the IQ Mart: A "retail" setting that represented the online shopper's conversion path when using social media for buying decisions. The campaign wasn't just memorable.

User-Generated 145

User-Generated Marketers Marketing Branding 145

Contently B2C

AUGUST 8, 2016

But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. Influencer marketing. Let’s look at three of the most popular tactics.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Hubspot Marketing

JULY 26, 2022

The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on — in addition to the market research. Why aren't millennials moving?" How much of what you "know" about them is based on assumptions? Here's an example of an email I once received from this brand.

Real Estate 145

Real Estate Email Marketing Marketers Marketing 145

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. How B2B and B2C marketing teams execute similar yet different marketing campaigns.

Transform 40

Transform Millennials B2C CMO 40

Scoop.it!

JUNE 9, 2022

Do some market research. Your tone is one of the most crucial elements of marketing content. For example, if you talk to GenZ and millennials, don’t make your tone too formal and serious. Yes, but a lot of businesses fail to understand their audience fully. So, how will you know your audience? Source: Make a meme.

Gen Z 59

Gen Z Analytics Millennials Social Media Marketing 59

Bannerflow

FEBRUARY 3, 2023

How do you engage customers in video marketing? Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. Millennials and Generation Z have grown up watching short-form videos on mobiles and tablets, so anything longer than a minute can be off-putting.

Gen Z 52

Gen Z Advertisers Advertising Entertainment 52

Econsultancy

FEBRUARY 23, 2022

According to global market research firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Lusha

JULY 11, 2024

Conduct Market Research Don’t stop with your internal data. Conduct market research to gain a deeper understanding of your target market and potential customers. Are they millennials, Gen Xers, baby boomers, or a mix? Expand your horizons and look at the bigger picture.

Customer 52

Customer Customer Journey CRM Retail 52

The Marketing Journal

JULY 31, 2021

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.

Marketers 40

Marketers Marketing Customer Millennials 40

Content Marketing Institute

APRIL 10, 2018

And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. And millennials? A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W.

Millennials 111

Millennials Inbound Marketing PR Entertainment 111

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. According to 72% of executives surveyed, social data is already the top data source used to inform business decisions, even more so than market research.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Hootsuite

OCTOBER 25, 2021

If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145