Remove Market Research Remove Millennials Remove New Technology
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.

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Survey: Shoppers open to using AI search to discover products

Search Engine Land

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. While 36% of respondents haven’t used AI search, 25% of consumers have – and mainly to test out the new technology.

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How contact tracking tech can reconnect brands with former customers

Martech

Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation.

Customer 116
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How to Create an Ideal Customer Profile (ICP) With Template & Examples

Lusha

Conduct Market Research Don’t stop with your internal data. Conduct market research to gain a deeper understanding of your target market and potential customers. Are they millennials, Gen Xers, baby boomers, or a mix? Are they in your local market, national market, or international market?