Market Research Millennials Social Media Marketing 
Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.
Hootsuite
APRIL 26, 2023
That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.
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Sprout Social
NOVEMBER 21, 2019
Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.
Sprout Social
JANUARY 3, 2022
Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.
Sprout Social
MAY 8, 2025
Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. In this article, we’ll dive into why Reddit marketing is important to your brand and how you can find relevant Reddit trends for your business through social listening.
Vertical Response
JANUARY 18, 2025
The real-time nature of social media updates intensifies FOMO, encouraging quick consumer actions to avoid missing out. Engagement metrics like likes, shares, and comments are vital for assessing the impact of FOMO strategies on social media marketing and social media engagement.
Hubspot Marketing
SEPTEMBER 7, 2022
Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years. Brands have to learn how to do more than just mimic to establish market dominance, and that can manifest from refocusing on innovation. billion , a 142% increase year-on-year.
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