Remove Market Research Remove Millennials Remove User-Generated
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. To access the insights you need, collect data from marketing research, social analytics, and your CRM. Free to use image from Pexels These are just a few examples.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

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Marketing Psychology in 2019: Make Your Mark Digitally

Adobe Experience Cloud Blog

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. There are numerous articles on this topic explaining how to leverage psychology in marketing. Census Bureau.

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Instagram Cancels Plans for TikTok-Like Full-Screen Video Feed: What Brands Can Learn

Hubspot Marketing

To rival their competitor in the form of mimicry entailed putting more reels and suggested content into the feeds of Instagram users, and to put more an emphasis on video content as opposed to stills. Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years.

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What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

This constant stream of updates led to a sense of urgency and anxiety among users, who felt pressure to stay connected and up-to-date with events and activities. Marketing strategies have also played a significant role in perpetuating FOMO. Several tools can enhance the impact of FOMO in digital marketing.

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Survey: Shoppers open to using AI search to discover products

Search Engine Land

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Search marketers tend to look at search much differently than everyday Google Search users. Why we care.