OnPassive Marketing

OCTOBER 30, 2022

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Types Of Product Marketing? Traditional Product Marketing.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketers 75

Rock Content

OCTOBER 9, 2023

A truly effective digital marketing campaign is more than just effective at raising awareness about a particular product or service. It’s capable of connecting with an audience on an entirely new level. They’re the results of thorough market research and a deep understanding of target audiences.

Market Research 52

Market Research Marketing Marketers Law 52

Neil Patel

OCTOBER 25, 2020

But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Marketing is just as important. Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches.

Market Research 136

Market Research Marketers Marketing Analytics 136

Lusha

DECEMBER 9, 2024

You’re excited about launching a new product or service. But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM).

Price 52

Price CRM Marketing Marketers 52

Hubspot Marketing

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.

Marketing 145

Marketing Marketers Marketing Plan PR 145

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. The four Ps of marketing create the foundation for any effective marketing strategy.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

Price 123

Price Market Segmentation SEO Market Research 123

Hubspot Marketing

FEBRUARY 22, 2023

In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research.

Customer loyalty 105

Customer loyalty Market Research Price Marketing Strategy 105

Martech

MAY 19, 2022

” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? No longer are we selling a product and moving on.

Management 130

Management Market Research Price Product 130

Sprout Social

NOVEMBER 30, 2020

Specifically, those who don’t have to worry about physical products. Look at SaaS marketing as a prime example. Meanwhile, on-site translation services like Google Translate can go a long way to empower companies selling digital products to go global. Make your market research count. Franchising.

Shipping 139

Shipping Marketing Marketers Transform 139

Hubspot Marketing

APRIL 29, 2025

Audiences always expect better marketing they want their marketing messages to feel timely, relevant, and real to their experience. But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Agentic AI fills that gap.

Price 89

Price CMO Marketing Marketers 89

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

SmartBrief - Marketing

MARCH 17, 2024

With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways. By getting in front of these three influencer trends, marketers can better position themselves and their organization for success.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Hubspot Marketing

JUNE 2, 2020

Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

Hubspot Marketing

MAY 18, 2023

Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. But knowing how your competitors are positioning their products is key to ensuring that your content remains relevant. Our Market Research Kit includes a resource for getting started with data visualization for marketers.

Market Research 98

Market Research Price Marketing Strategy Customer 98

Martech

FEBRUARY 21, 2023

If your brand is looking to break into a new market, or gain more of a hold on an existing market, you should look at data about what channels are most successful in reaching accounts in that market. Content that faces accounts in this region should also show awareness of the market in order to create a personal touch.

Thought Leadership 120

Thought Leadership Marketing Marketers Communications 120

Businesses Grow

FEBRUARY 6, 2023

This will create a sense of community and give customers a chance to learn more about the product and how to use it. Launch an email marketing campaign targeted at Seattle-area cyclists. Include information about the product, customer stories, and discounts exclusive to subscribers. Create a social media presence.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. This insight can steer future product development or marketing strategies.

Customer 138

Customer Transform Communications Promotion 138

Hubspot Marketing

JANUARY 16, 2020

Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share?

Law 142

Law Customer loyalty Price Food 142

Hubspot Marketing

JANUARY 21, 2019

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Red Bull really looks like a product from a global economy.

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Martech

JUNE 27, 2022

Marketing data management is the process of collecting and handling marketing data, competitive intelligence and market research information. This function should not occur in the IT department – this is at the heart of what marketing does. Which ones buy which products or services? What it is.

Marketing 133

Marketing Marketers Entertainment Management 133

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. By using existing data, the platform can find new targets in new markets. CMOs and their teams.

Customer 134

Customer Thought Leadership Analytics Finance 134

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 118

Transform Content Marketing Marketers Marketing 118

Rock Content

NOVEMBER 24, 2020

It serves as a guide for the production of engaging materials. This, of course, represents a phenomenal opportunity to explore new markets and strengthen brand image. How can you create a Global Content Marketing strategy in your company? However, what happens if your audience doesn’t fit into one or two personas?

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Calvyn Lee Blog

JANUARY 18, 2022

As the new marketing director, you have created the buyer personas, and now is time to create the target audience. You have asked the marketing specialist to gather all the respective information. Content Marketing. Grand opening with free products. News articles. Online marketing. Website Marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketers 130

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 145

Food Branding Place Product 145

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. By keeping an eye on your competitors’ activities, you can learn from their wins and losses, develop foolproof strategies, better position your products and differentiate your brand.

Market Trends 126

Market Trends Market Segmentation New Technology Price 126

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. To that end, it’s critical to conduct extensive market research to evaluate and prioritize which global markets to enter.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketers 134

Hubspot Marketing

AUGUST 21, 2023

It also enables you to stay atop of industry trends and ensure your product is consistently meeting — and exceeding — industry standards. This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. What is competitive market research?

Shipping 98

Shipping Whitepaper Price eBook 98

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Your Services/Products Have Changed. Are you going to continue serving this market or move on? Product Production Isn’t Efficient.

Manufacturing 107

Manufacturing Shipping CMO Management 107

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. Choose a relevant and memorable domain name to establish your niche online presence.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Rock Content

NOVEMBER 14, 2023

TikTok confirmed to TechCrunch that it is testing this product but only in a single English-language market outside the US. According to the blog, the subscription will only cover ads run by TikTok and not influencer marketing campaigns. This service would have a value of $4.99 (about R$25.00

User-Generated 97

User-Generated Advertisers Advertising Influencer Marketing 97

Rock Content

MARCH 21, 2023

In a domestic strategy, we normally begin by understanding the market, running some research, building buyer personas, understanding well the products and services we offer to the market, getting to know the vocabulary that the readers use in front of a concept, etc. Am I right?

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Vertical Response

MAY 10, 2024

It brings the benefits to the forefront, showing customers how the product or service can enhance their lives. For instance, Rothy’s uses the slogan ‘Reduce your carbon footprint in style’, effectively aligning with its zero-waste production philosophy and emphasizing its commitment to sustainability.

Branding 105

Branding Transform Communications Copywriting 105