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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Hubspot Marketing

I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Table of Contents What is B2B market research?

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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

It’s essential to include this information so you can create targeted strategies that help you capitalize on your strengths and improve upon your weaknesses. In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. See the difference?

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How to Build a Market Development Strategy [Free Planning Templates]

Hubspot Marketing

Think of a jeans company that starts to design shirts and jackets – this company might have tapped out their market's interest in jeans, but those same customers might be willing to also buy clothing other than jeans from this company. Research Your Market. Featured Tool: HubSpot Market Research Kit.

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New Product Development Process: Everything You Need to Know

Hubspot Marketing

The first major lesson I learned from the pros is that whether you’re a small business owner developing your first idea or a successful company itching to open a new market, new product development is a long and winding road. But how do you get to know your target market and its pain points?

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Real Estate Marketing: A Complete Guide for Agencies & Realtors

Rock Content

It evolves with the market and changing consumer needs. Here’s an overview of what makes a real estate marketing strategy strong enough to make the most of any set of market conditions. But before you can put together a proper campaign, you need to figure out who your target market is.