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How to Calculate Your Total Addressable Market (TAM)

Lusha

This requires a mix of market research and data analysis. Market Research & Industry Data : Start by exploring industry reports, market studies, and demographic data. Government agencies, trade associations, and market research firms can be valuable sources of information. million per month.

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How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot Marketing

Is there new technology out there that could conflict with our product? High prices. Since it’s easily recognized, Apple can produce new products and almost ensure a certain degree of success by virtue of the brand name itself. Often, people don’t care about price as much as they care about brand recognition.

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What Is Market Share & How Do You Calculate It?

Hubspot Marketing

Once you calculate your market share, you can begin strategizing how to increase your overall revenue. Below are a few strategies your company can use to expand your market share: 1. Lower prices. A great way to compete in your industry is to offer low prices. Innovate new products and features.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Or there might be a new viral trend your competitors are all hopping on. This could be anything from pricing, limited product range to weak engagement.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service.

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What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. You should also take note of their pricing and any discounts they're offering customers.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.