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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

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9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Content marketing is not only cheaper than outbound marketing; it also generates more leads. Contentmarketing costs 62% less than outbound marketing & generates 3x as many leads, says @demandmetric.

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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

Systems like Marketo have historically been about outbound marketingmarketing automation allows you to send emails, or integrate with direct mail. Marketing automation now helps you to automate and measure inbound marketing as well – think social marketing and content marketing.

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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

Systems like Marketo have historically been about outbound marketingmarketing automation allows you to send emails, or integrate with direct mail. Marketing automation now helps you to automate and measure inbound marketing as well – think social marketing and content marketing.

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The Best Marketing Doesn’t Feel Like Marketing

Duct Tape Marketing

The more relevant these brands are to us, the more apt we are to read, listen, or watch the outbound marketing content they manage to get in front of us. Unique in-the-moment feedback helps you create more relevant outbound marketing content. Project your survey URL on screens and compel them to give your their feedback.

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What are Influencers: Types, Examples & How Much They Make

Neil Patel

With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. Who Uses Influencer Marketing? I want to note that there is a lot of market research coming out about mid-level influencers.

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The Innovator’s Guide to Inbound Content Marketing

Rock Content

Comparing Inbound and Outbound Content Strategies If your company is like most, your marketing team likely leverages a combination of outbound and inbound content strategies to meet business goals. You can also tie outbound marketing into the equation by using it to bolster and strengthen your inbound efforts.