Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 102

Product Marketing Product Transform Marketing 102

Hubspot Marketing

MAY 14, 2019

Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

The CMO Survey

APRIL 19, 2019

Marketing leaders reported how their growth dollars were allocated among four key areas over the last year: market penetration, product/service development, market development, and diversification (shown in the Product-Market Growth Matrix below). Marketers spent on average 55.1% on diversification.

CMO 100

CMO Transform Analytics Marketing 100