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Unlock the real value of genAI in martech

Martech

Dig deeper: Data analysis and market research top list of AI use cases Making money While genAI is great for efficiency, it’s also driving revenue growth by enhancing customer experiences. Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

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Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

Key Takeaways Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing. Video marketing presents a promising opportunity to reach your target audience. Marketing automation tools are the marriage of email marketing tools and CRM.