Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest? Project visualization.

Market Research 129

Market Research Content Marketing Analytics SEO 129

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

Marketing Insider Group

AUGUST 27, 2024

Understanding Your Market Before all else, you’ll need to understand your specific market. This step begins with thorough market research. Your Target Audience Knowing your target audience is essential because it allows you to tailor your marketing strategies to meet their specific needs and preferences.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

FEBRUARY 25, 2025

” AI bots are starting to deliver on that promise in market research data, to the detriment of research practitioners and their clients. Dig deeper: How to make the most of your market research data How did we detect them? Use white font on a white background. AI is turning out to be a double-edged sword.

Manufacturing 104

Manufacturing Market Research Marketing Marketers 104

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Nailed place and promotion.

Price 112

Price Real Estate Promotion Food 112

SmartBrief - Marketing

JULY 30, 2024

Here are six ways agency and brands can extract value from Reddit marketing. Research Although Reddit experienced some API controversy, third-party platforms can still access its API as of now. Community engagement Social media is all about relationships, and Reddit is one of the best places for building relationships with people.

PR 128

PR Marketing Marketers Industry Insights 128

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Martech

AUGUST 20, 2024

The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer information, market research data and much more. While that is alluring, how do you know if you need it? And, how do you know which vendor to go with?

Law 102

Law Management Price Place 102

Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. You can also research the demographics of your audience and track your ad account spend. Get started All your social media analytics in one place.

Analytics 116

Analytics PR Price CRM 116

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. Also, the user base and revenue skyrocketed by 3,900%.

Marketing Strategy 103

Marketing Strategy Customer Transform Marketing Mix 103

Hubspot Marketing

NOVEMBER 14, 2024

I’ve seen marketing teams run with generic copy from other campaigns and call it a day. Through market research and past interactions, you can build a nuanced understanding of your messaging. With all these pieces in place, you can start running your campaign. Do your research. Delivery at the right place and time.

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

CMO Network

OCTOBER 1, 2023

With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.

Market Research 104

Market Research Place Marketers Marketing 104

Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine. Use social media. Use your co-workers. Analyze the performance.

User-Generated 98

User-Generated Market Research SEO Email Marketing 98

Hubspot Marketing

NOVEMBER 29, 2024

Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company. Market Research When diving deep into the role, the first thing I saw was market research. How does a product marketing manager differ from a product manager?

Product Marketing 106

Product Marketing Product Management Marketing 106

Search Engine Land

AUGUST 12, 2024

Guides your readers toward an action: Consider the place in the user’s journey you’re supporting and guide them appropriately. Content gap analysis : checking where your website or piece of content is lacking compared to the competition is a really useful market research exercise.

SEO 115

SEO User-Generated Place Market Research 115

Buffer Marketing

OCTOBER 2, 2024

Find advertising opportunities by snooping at your competitors’ audience web-hangout places Uncover the search keywords your audience uses on Google Audisense YouScan Semrush SEO competitive analysis Free plan not available. It has a lot of market data can segment based on your requirements.

Price 115

Price Key Performance Indicator SEO Analytics 115

Martech

JANUARY 27, 2025

Market research and causal analytics are whats missing in B2B The fact that your GTM teams want to buy access to both is in no way impugning your intelligence, creativity or insight. All the factors are in place to resolve the longstanding issues between the CFO, CRO and CMO. Critical facts for your 2025 GTM strategy 1.

Non-Profit 99

Non-Profit CMO Analytics Market Research 99

SMEI

MARCH 10, 2022

By researching your target audience, you’ll be able to create marketing materials that appeal to them and begin reaching prospective consumers effectively. Developing a buyer persona is an important part of your target market research. Implement Your Marketing Strategy Marketing efforts are required!

Marketing Strategy 194

Marketing Strategy Marketing Marketers Direct Mail 194

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Yi told me he found out that certain CTAs and buttons were placed too low on the layout. Customer journeys can be complicated.

Customer Acquisition 95

Customer Acquisition Price Customer Journey User-Generated 95

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. The four Ps of marketing create the foundation for any effective marketing strategy.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Marketing Insider Group

FEBRUARY 3, 2025

Create an Excellent Recording Strategy First and foremost, you need to have an excellent recording strategy in place. Have a consistent process in place for webinar recordings, so all your webinar hosts can follow them reliably. However, if you want to maximize the impact of a webinar, you need to employ an adequate strategy.

Marketing 52

Marketing Marketers Promotion Communications 52

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. Looking for a place to start?

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Buffer Marketing

JULY 16, 2024

  If you've ever felt a pang of curiosity (or confusion) about this behemoth of a platform, you're in the right place.    Whether you're a seasoned marketer, a social media pro, or someone who thinks Reddit sounds like a color, this guide is for you.    What is Reddit?

Marketing 100

Marketing Marketers Promotion Health 100

Search Engine Land

AUGUST 28, 2024

Understanding seasonality is your ticket to being in the right place, at the right time, with the right message. Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? Get the newsletter search marketers rely on.

Shoppers 97

Shoppers Key Performance Indicator Management Shipping 97

Welcome Software

MARCH 12, 2025

By allowing you to track competitors' product features, pricing models, promotional activities, and customer sentiment, they can help you identify gaps in the market where customer needs arent fully addressed.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

illumin

JANUARY 7, 2025

They create campaigns with a focus on data and market research to meet their client goals within a given budget. What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs.

Transform 59

Transform Advertising Advertisers Analytics 59

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer 111

Customer Market Research Target Market User-Generated 111

Sprout Social

JANUARY 5, 2021

For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend. You can almost think of trendspotting as a proactive form of market research. Again, social media is a prime place to spot trends.

Market Trends 143

Market Trends eCommerce Market Research Place 143

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketing Week’s survey found that most marketers are still segmenting their email campaign lists primarily by age and gender, even though those tactics come in at seventh and eighth place when measured for effectiveness. Leave behind: Social Media as a Place to Pitch. Adopt in 2020: Social Media as a Place of Engagement.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Marketing Insider Group

MARCH 2, 2021

Once you do, you’ll know precisely how to create great content in the right places for the right reasons. For a more in-depth guide on mapping out your buyer’s journey, read “ The Importance of Customer Journey Mapping in Content Marketing.”. Do Market Research. How Do You Do a Content Gap Analysis?

Customer Journey 143

Customer Journey Market Research SEO Content Marketing 143

Litmus

OCTOBER 31, 2024

Collecting information on customer behavior and interactions helps you personalize lifecycle marketing without buying data or relying on outside information. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor. Verify authentication. Get advice to improve deliverability.

CRM 85

CRM Management Email Marketing Transform 85

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Market research. Good marketing always is, right? For a more detailed process, check out our guide to Reddit market research.

Branding 123

Branding Gen Z Affiliate Marketing User-Generated 123

Martech

MAY 16, 2024

Here are the top 5 ways they decide: Recommendations from family and friends (44%) Homepage of streaming app (40%) TV home screen (39%) Social media ads (25%) TV commercials (23%) The smart TV hub or the streaming service homepage is a place where CTV viewers spend a lot of time. billion globally on influencer marketing in 2024.

Retail 128

Retail Entertainment Influencer Marketing Advertising 128

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. National newspapers (36%) and virtual industry events (35%) came next.

Whitepaper 127

Whitepaper Information Technology Retail Marketing 127

Hubspot Marketing

FEBRUARY 22, 2023

While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. Causal Research Examples 1.

Customer loyalty 106

Customer loyalty Market Research Price Marketing Strategy 106

Martech

OCTOBER 23, 2023

Layoffs and loss of skills Fiver Pro’s research found that 85% of marketing leaders have conducted layoffs in the past two years. This resulted in the loss of some critical skills — the top three being marketing manager (37%), digital marketing (31%) and market research (30%). There are currently 9.6

Transform 125

Transform Marketing Marketers Digital Marketing 125