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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

Know your goals before you begin planning, and you'll have an easier time determining what's best for your strategy. Download this goal planning template for help figuring out the right content goals. Conduct persona research. This is especially important for those who are starting out or are new to marketing.

eBook 145
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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Understanding seasonality is your ticket to being in the right place, at the right time, with the right message. Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? Get the newsletter search marketers rely on.