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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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AI Market Research: Tools, Techniques, and Trends

Rock Content

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

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How to Use Reddit: A Beginner’s Guide for Marketers + Creators

Buffer Marketing

  If you've ever felt a pang of curiosity (or confusion) about this behemoth of a platform, you're in the right place.    Whether you're a seasoned marketer, a social media pro, or someone who thinks Reddit sounds like a color, this guide is for you.    What is Reddit?

Marketing 100
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B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

Research Based Strategy. Content marketing research is never ending. And data-driven marketing is only becoming more and more important. This momentum has stayed strong, and it’s our jobs as marketing professionals to keep it going. Overcome The Traditional Marketing Mindset. Image Source.

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How to bridge the gap between creative marketers and marketing analysts

Martech

Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data. However, the processes weren’t in place to get the data to the right people in time to adjust the campaigns promptly. They then generated a creative brief and went through the traffic manager to get changes made.

Gen Z 125
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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era.

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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges. 2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season.