Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. These insights can help marketers and PR pros understand the current macro trends, consumer behavior and competitor activity in their industry. This is a trend that I’ve seen over the last 5 to 7 years.

Digital Marketing 26

Digital Marketing PR Analytics Copywriting 26

Sprout Social

JULY 1, 2021

For example, someone searching for a PR agency won’t just search “PR agency.” They’re going to look for one in their industry or market such as “Houston restaurant PR agency.” A key part of conducting B2B market research for your company includes creating buyer personas. Create buyer personas.

SEO 133

SEO B2C PR Whitepaper 133

Search Engine Journal

FEBRUARY 15, 2023

People talk about what they want to read and a good digital PR professional must know what to share. So, I’m going to teach you how to improve your link building strategy by achieving important links using data-driven journalism, marketing research, and Google Forms. Original research makes great linkbait!

Transform 94

Transform PR Market Research SEO 94

Marketing Insider Group

AUGUST 2, 2021

When speaking about personal branding , Bob Goldwater, founder of the Birth Injury Lawyers Group, explains that “any PR firm worth its salt can come up with a terrific campaign that emphasizes a caring, personalized approach, but if the everyday reality doesn’t measure up, word will get out fast.”.

Branding 143

Branding PR Market Trends Market Research 143

SmartBrief - Marketing

JULY 30, 2024

Here are six ways agency and brands can extract value from Reddit marketing. Research Although Reddit experienced some API controversy, third-party platforms can still access its API as of now. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.

PR 105

PR Marketers Marketing Industry Insights 105

Hootsuite

OCTOBER 7, 2024

Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. Learn more: Try a demo or start your free trial with Rival IQ 7. Talkwalker is especially useful to spot activity peaks in conversations about your brand.

Analytics 103

Analytics Price PR CRM 103

Hubspot Marketing

NOVEMBER 19, 2020

When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketers 145

Marketers Marketing Marketing Plan User-Generated 145

SmartBrief - Marketing

MAY 12, 2024

Resources, such as the Asian American Advertising Federation (3AF) , have been helping marketers in their brand journey since 1999. 3AF’s experts include media, marketing research firms, PR firms, advertising agencies and other vendors and partners who not only have the pulse of the AANHPI consumer but also cultural insights and expertise.

Branding 105

Branding Food PR Fashion 105

Neil Patel

APRIL 21, 2021

Since I market a blogger outreach tool for my company, the influencers that I’ve targeted are PR and marketing blogs that emphasize content and influencer marketing. Followers of these blogs usually are PR professionals and marketers who want to keep up with the latest technology and trends in their field.

Fashion 133

Fashion PR Outbound Marketing Influencer Marketing 133

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. PR is such a treasure trove to SEO practitioners.

SEO 94

SEO PR Key Performance Indicator Communications 94

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing identifies the group of customers that is the best fit for driving growth. This is brought to life through market research and real data about existing customers. I’ve always been a firm believer that product marketing is not an armchair quarterback role. Keys to Knowing Your Customer. Video Production.

Product Marketing 133

Product Marketing Product PR Price 133

Hubspot Marketing

SEPTEMBER 7, 2022

Any social media marketer can tell you that a successful brand needs to be adaptable and reflect changes in user behavior, but this constant need for innovation can be met with huge success, or a PR blunder. Instagram experienced the latter.

Gen Z 141

Gen Z Branding User-Generated Millennials 141

Rock Content

APRIL 20, 2023

Lead generation shouldn’t be put on the back burner, especially not when it comes to product marketing. While you might think your product will sell itself, conventional marketing (such as email campaigns, PR activities, and targeted ads) is a great way to reach potential customers and build brand awareness.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Sprout Social

FEBRUARY 19, 2024

This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action. Companies today have access to innovative market research methods that can bring key insights within minutes, compared to traditional time-consuming approaches like written surveys and focus groups.

Marketing Strategy 118

Marketing Strategy Manufacturing PR Marketers 118

Hootsuite

SEPTEMBER 19, 2019

Stay informed about trends and tools in social media, marketing, technology and advertising. Contribute to and/or own the company’s social media PR crisis policy. That means market research, audience segmentation, finding the right stat, or just fact-checking who won the Super Bowl last year. They are super-organized.

Management 112

Management PR Key Performance Indicator Analytics 112

Sprout Social

NOVEMBER 14, 2022

How much social volume do our PR efforts and thought leadership content generate? As Mike Blight, Sprout’s Senior Market Research Manager, puts it, “Listening is like Pandora’s Box. We’re able to answer questions like: How do we compare to our competitors? Optimize your content strategy.

Marketing Strategy 117

Marketing Strategy Thought Leadership Transform PR 117

Hubspot Marketing

JANUARY 7, 2024

Growth Marketer Career path: Digital Marketing Responsibilities Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Income Product marketers make between $64,000 and $134,000. Income PR managers make between $48,000 and $104,000.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Rock Content

SEPTEMBER 6, 2023

It evolves with the market and changing consumer needs. Here’s an overview of what makes a real estate marketing strategy strong enough to make the most of any set of market conditions. Where is your chosen niche market likely headed next? Naturally, your approach to content marketing is part of that.

Real Estate 98

Real Estate PR Marketers Marketing 98

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 107

Marketing Plan Social Media Marketing Marketers Marketing 107

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 139

Social Media Marketing Marketers Marketing Influencer Marketing 139

Calvyn Lee Blog

JANUARY 18, 2022

The internet marketing tree is composed by: SEM, directories and listing, email marketing, social marketing, PR, online advertising, website. As part of your new marketing role, you are asked to create your company’s buyer persona. Market research. You respond: A specific page view. a single sales.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketers 130

Adobe Experience Cloud Blog

APRIL 23, 2012

The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Transform 96

Transform Gen Z PR Market Research 96

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Try using social media for financial services industry research. The use of social media in financial services organizations is no longer an option.

Finance 145

Finance Food PR Management 145

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 129

Social Media Marketing Price Marketers Marketing 129

Hootsuite

DECEMBER 13, 2024

Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to enter. Market research about size, growth rate, and other benchmarks. It could point to a mounting PR crisis. Current industry trends.

PR 70

PR Price SEO Analytics 70

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. It’s time to #DetoxYourFeed ?

Influencer Marketing 114

Influencer Marketing User-Generated Key Performance Indicator Analytics 114

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6

Digital Marketing 123

Digital Marketing Marketing Strategy Shoppers User-Generated 123

Sprout Social

APRIL 13, 2017

New influencer marketing research from Traackr found the top influencer marketing goals to be improving brand advocacy (94%), expanding brand awareness (92%), and reaching new target audiences. Does the influencer have an engaged niche audience you haven’t been able to otherwise attract to your brand?

Influencer Marketing 106

Influencer Marketing Price User-Generated PR 106

Martech

MARCH 18, 2024

When I was learning about product management, I really got interested in the market research side of things because it was just another layer of understanding people. A: Chris was the VP of the team I got brought in as the director of at this PR agency. Unfortunately, the PR agency just wasn’t aligned with that.

Pharmaceutical 72

Pharmaceutical PR Management Analytics 72

Neil Patel

MARCH 24, 2021

Create Interactive Content to Improve Music Marketing. Research shows consumers are more likely to think positively about your brand and buy your product (in this case, your music) when they interact with content that engages multiple senses. Clearly, there are a lot of music marketing tactics in this article. Conclusion.

Marketers 141

Marketers Marketing Promotion User-Generated 141

Martech

OCTOBER 14, 2022

To support those roles, CMOs have a laundry list of responsibilities that includes the following: Creating and implementing marketing campaigns. Overseeing market research. Overseeing all PR and public-facing communications. Analyzing metrics. Working closely with other members of the C-suite.

CMO 131

CMO Non-Profit Transform Advertisers 131

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 127

Analytics Transform Key Performance Indicator CRM 127

Hubspot Marketing

JUNE 28, 2023

Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

CRM 116

CRM Digital Marketing Management User-Generated 116

Content Marketing Institute

APRIL 25, 2018

Use @WordPress plugin Better Click to Tweet to make it easy to share #research stats via @brandlovellc. Here is an example from CMI’s annual B2B content marketing research. Another way to encourage social sharing – and add some color commentary to your research – is to include quotes from those in the industry.

PR 104

PR B2C Promotion Health 104

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once.

Automobile 99

Automobile Marketers Marketing Social Media Marketing 99

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98