Search Engine Land

FEBRUARY 16, 2023

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Today, SEO is about: Content UX Trust And other “new” elements. Marketing Sales. When to start SEO?

SEO 94

SEO PR Key Performance Indicator Communications 94

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 112

Transform PR User-Generated Retail 112

Search Engine Journal

FEBRUARY 15, 2023

People talk about what they want to read and a good digital PR professional must know what to share. Link building is one of the most difficult strategies in an SEO project. Original research makes great linkbait! With some innovation and creativity, you can transform it into a tough, but rewarding journey.

Transform 94

Transform PR Market Research SEO 94

Marketing Insider Group

AUGUST 2, 2021

When speaking about personal branding , Bob Goldwater, founder of the Birth Injury Lawyers Group, explains that “any PR firm worth its salt can come up with a terrific campaign that emphasizes a caring, personalized approach, but if the everyday reality doesn’t measure up, word will get out fast.”.

Branding 143

Branding PR Market Trends Market Research 143

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Search Engine Land

AUGUST 8, 2023

Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue? This article will help you find a way to get away from vanity metrics and determine the SEO metrics that matter. These surveys could be sent to various audiences – your current customers or your marketing email database.

SEO 82

SEO Customer Journey PR CRM 82

Hubspot Marketing

NOVEMBER 19, 2020

When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketing 145

Marketing Marketers Marketing Plan PR 145

Calvyn Lee Blog

JANUARY 18, 2022

It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Hootsuite

DECEMBER 13, 2024

Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to enter. Market research about size, growth rate, and other benchmarks. It could point to a mounting PR crisis. Current industry trends.

PR 103

PR Price SEO Analytics 103

Hubspot Marketing

JANUARY 7, 2024

In turn, these shifts create many new marketing careers. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Search engine marketing is paying for advertising space on said search engines.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Neil Patel

APRIL 21, 2021

Since I market a blogger outreach tool for my company, the influencers that I’ve targeted are PR and marketing blogs that emphasize content and influencer marketing. Followers of these blogs usually are PR professionals and marketers who want to keep up with the latest technology and trends in their field.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

SocialPilot

FEBRUARY 13, 2025

When customers share their experiences and include relevant keywords in their content, it enriches the quality of your reviews and strengthens your SEO efforts. Take the example of United Airlines they faced a PR disaster after a viral incident wherein a passenger was forcibly removed from a United Airlines flight.

Food 65

Food User-Generated PR Management 65

Rock Content

SEPTEMBER 6, 2023

It’s also about adequately leveraging solid real estate SEO strategies and showing up for would-be clients with genuinely helpful content. According to research conducted by the National Association of Realtors (NAR), around 73 percent of buyers reach out to only one real estate agent or firm during their search for the perfect property.

Real Estate 98

Real Estate PR Marketing Marketers 98

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Transform 96

Transform Gen Z PR Market Research 96

Hubspot Marketing

JUNE 28, 2023

Search Engine Optimization (SEO) Excellent skills in SEO tools and techniques can improve your website's visibility and traffic. Elaborate on the specific aspects of SEO you’re an expert in to display how your skills match the company’s needs. Best for: Digital marketers, web developers, and content creators.

CRM 117

CRM Digital Marketing Management User-Generated 117

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. DemandSage) 49% of marketers believe organic search yields the best ROI. SmartInsights) Leading marketers are 1.6

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. Ahrefs, SEMrush, etc.) It’s time to #DetoxYourFeed ?

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Sprout Social

APRIL 13, 2017

New influencer marketing research from Traackr found the top influencer marketing goals to be improving brand advocacy (94%), expanding brand awareness (92%), and reaching new target audiences. This doesn’t include the long-lasting impact it will have on our SEO traffic given the global press coverage we’ve received.

Influencer Marketing 110

Influencer Marketing Price PR User-Generated 110

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 90

Branding Non-Profit Real Estate Transform 90

Orbit Media Studios

MAY 24, 2023

Using the language (as in jargon) of the target audience creates alignment both for SEO and conversion. Marketers must always seek to use the words their audiences use. I’ll show the prompt and response for that insight here: Andy’s prompt: What words does Taylor use to describe his marketing challenges and solutions?

Non-Profit 133

Non-Profit Health Finance Social Media Marketing 133

Content Marketing Institute

JULY 24, 2018

Invest unexpected dollars in direct mail marketing (maybe?), Do the SEO that most companies don’t. 1,000: Invest in keyword research tools like SEMrush. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. Stephan Spencer , co-author, The Art of SEO.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Martech

OCTOBER 14, 2022

To support those roles, CMOs have a laundry list of responsibilities that includes the following: Creating and implementing marketing campaigns. Overseeing market research. Overseeing all PR and public-facing communications. Analyzing metrics. Working closely with other members of the C-suite.

CMO 126

CMO Non-Profit Transform Advertising 126

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of diehard SEO community.

CMO 95

CMO SEO Direct Mail Advertisers 95

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketing Marketers User-Generated 52

Lusha

NOVEMBER 11, 2024

.” Studying Your Market and Competition To create a successful revenue strategy, you need to understand your market and competitors. Market research helps you spot trends, customer needs, and areas for growth. This helps you make your offerings unique and stand out in the market.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Exposure Ninja

AUGUST 21, 2023

Improve Your Skills Certifications help to prove your marketing skills, generally in one specific area, such as SEO, content or social media. Semrush Certifications Semrush is another well-known name in the marketing world. Other Useful Certifications Being a good marketer isn’t just about understanding marketing.

Digital Marketing 52

Digital Marketing Marketing Marketers CRM 52

Lusha

JUNE 7, 2024

Here are some common pitfalls to watch out for: Poor Market Research: Failing to thoroughly research your target market and competition can lead to misguided assumptions and ineffective strategies. This means doing thorough market research and competitive analysis.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Welcome Software

MAY 3, 2022

While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service. It delves deep into understanding the nuances of your industry landscape, your target market, and your overarching business plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Content Marketing Institute

JANUARY 29, 2018

While most content marketing research no longer tracks the use of content curation as a separate category, Jebbit’s Jenna Keegan recommends marketers ideally strive to curate 25% of their content. Marketers should strive to curate 25% of their #content, says @jennakeegs. HeidiCohen Click To Tweet. Click To Tweet.

Content Marketing 111

Content Marketing Transform Market Research Promotion 111

Search Engine Land

JANUARY 3, 2023

How does an About Us page help your business and SEO? In terms of SEO, creating an About page isn’t necessarily about ranking the page in search. . Market research from Alter Agents found that 68% of Gen Z and Millennial buyers believe their purchases are indicative of their personalities and concerns.).

Gen Z 92

Gen Z Food Health Millennials 92

Exposure Ninja

JULY 6, 2023

Conduct market research Next, conduct market research by studying competitors and your industry. Use surveys, market research, social media insights, customer emails, reviews and live chat responses to gain a deep understanding of your target audience.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Let’s explore the different types of SEO.

PR 113

PR Customer loyalty User-Generated SEO 113