SmartBrief - Marketing

OCTOBER 17, 2024

Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). To create your integrated market research process, you must first define the goals you want to support.

Market Research 96

Market Research Transform User-Generated Marketers 96

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketers Marketing Traditional Marketing 97

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketers Marketing Price 109

DIY Marketers

JANUARY 26, 2022

Setting a price for your product or service is one of the most important decisions that you can make as a small business owner. If your customers are complaining about your price, they have no idea why they should choose you. Price is that important. What Does Pricing Mean in Marketing. How Pricing Works.

Price 98

Price Product Transform Promotion 98

Rock Content

FEBRUARY 14, 2024

Have you ever heard that price is different from value ? It may seem like a simple detail, but knowing how to prepare the sales price for something is a critical task. If a business prices a product lower than it should be, its revenue and profit are out of date. The problem also happens when something is sold at a fair price.

Price 94

Price Product Health Market Research 94

Martech

FEBRUARY 3, 2023

Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We

Market Research 98

Market Research Whitepaper Marketers Marketing 98

Jeff Bullas

FEBRUARY 2, 2023

Later has three pricing plans, coming in at $18, $40 and $80 per month, depending on how many posts you want to schedule and how many sets of social platforms you’ll be using. Their pricing is low, and they work to improve your presence on Instagram so you can attract more followers and brand or influencer partnerships.

Price 241

Price Analytics Marketers Marketing 241

Doug Garnett

DECEMBER 31, 2019

A recent Twitter thread pondered why so few companies dedicate much effort to determining the best price for their products. After all, “Price” is one of the 4Ps — apparently equal in importance to product, place and promotion. Truth is that price IS an equal partner among the 4Ps. My Experience with pricing.

Price 52

Price Communications Retail Advertisers 52

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. What Are the 4 Ps of Marketing? Price: How much you charge for your product or service.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Neil Patel

NOVEMBER 20, 2020

You don’t have to worry about logistics, and the difference between the price you sell at and the price you buy at is your profit. Although you’re in control of your pricing (you can lower and raise prices as you like), you’ll have to keep your prices in line with your competition.

Logistics 141

Logistics Shipping Price Analytics 141

Hubspot Marketing

MAY 15, 2018

High prices. This degree of recognition lends itself to Apple’s ability to sell products at extremely high prices. Often, people don’t care about price as much as they care about brand recognition. High prices. Apple’s SWOT analysis. Here’s how we’d conduct a SWOT analysis on Apple. First off, strengths. Closed ecosystem.

Price 145

Price Market Research Product New Technology 145

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy. Absolutely.

Price 106

Price Real Estate Promotion Food 106

Hubspot Marketing

JUNE 1, 2018

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”. What is Marketing? Marketing is the process of getting consumers interested in your company’s product or service. What’s next?

Price 112

Price Retail Marketers Marketing 112

Martech

FEBRUARY 26, 2024

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. Could our pricing strategy be a barrier to sales?

Price 124

Price CMO Marketers Marketing 124

Hubspot Marketing

APRIL 13, 2022

Price: Free. It also pairs its contacts database with a dashboard that shows you a high-level view of which marketing efforts are paying off and converting and which ones aren’t. Price: Free plan or $29/month to $49/month. Price: Free plan or $49/month. Research Tools. Price: $99/month to $499/month.

Analytics 145

Analytics Price Real Estate Fashion 145

Neil Patel

NOVEMBER 16, 2020

You set your prices and fulfill orders, and you build your own brand. Still, it’s not for everyone, and it all comes down to Walmart’s price guarantee. Your product listings appear alongside Walmart’s items, meaning you may be competing with lower-priced merchandise. In other words, do some market research.

Product 145

Product Shipping Price Millennials 145

Hubspot Marketing

MAY 26, 2023

It puts a magnifying glass on their products, prices, marketing strategies, campaigns, and target audience. Market research. Even if you think you know your customers through and through, market research can reveal even deeper insight into their needs, preferences, motivations, and behaviors.

Key Performance Indicator 138

Key Performance Indicator Marketers Marketing Price 138

Buffer Marketing

OCTOBER 2, 2024

TL;DR: The 7 best competitor analysis tools (and their alternatives) Best competitor analysis tools Best for Free plan/trial Pricing Key features Alternatives vidIQ YouTube competitive analysis Free plan available for up to 3 competitors. Price : Plans start at €16.58/month. Pricing starts at $4.50/month.

Price 121

Price Key Performance Indicator SEO Analytics 121

Neil Patel

MARCH 12, 2021

Here’s a five-step guide for getting ready to launch your app, including how to do your research, ways to monetize your app , and what to include in your business plan. Build an App Step 1: Do Market Research. Price: Starts at $59.40 Price: Plans start at $159 per month, billed annually. Appy Pie AppMakr.

Price 144

Price Retail Food Market Research 144

Hootsuite

OCTOBER 7, 2024

Sprout Social Source: Sprout Social Best for: Marketing teams at larger organizations Coolest feature: Tag inbound and outbound social messages to track and analyze volume and performance patterns. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records.

Analytics 103

Analytics Price PR CRM 103

Hubspot Marketing

OCTOBER 16, 2019

Market research. That's why a PR firm would likely use market research as a tactic. After thoroughly researching different PR agencies, create a shortlist to contact. You'll want to learn about: Price. After your meetings, compare the proposals you receive, from price to strategy. Previous clients.

PR 142

PR Communications Price Management 142

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketers Marketing 54

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Price (at the time of writing): $24.99.

Social Media Marketing 129

Social Media Marketing Price Marketers Marketing 129

Martech

OCTOBER 18, 2024

Use case 1: Enhance your marketing foundations Your marketing team should have foundational information for every campaign they create, such as: Features, advantages and benefits (FAB) analysis. Pricing details. Potential obstacles and solutions. Target audience descriptions.

Copywriting 136

Copywriting Entertainment Marketers Marketing 136

Marketing Insider Group

JUNE 19, 2015

Gathering competitive intelligence includes monitoring your competition’s advertising strategies and the effect of those strategies, how your competition’s products and services are priced, and how their businesses are faring overall. Tools for Maintaining Effective Market Intelligence.

Price 106

Price Marketers Marketing Advertisers 106

Hootsuite

JANUARY 10, 2024

Price: Free! Who it’s best for: Content creators, small teams, businesses just beginning their social media journeys AI tools for content marketing 3. Price: Free! Price: Dall-e charges by the image, with the pricing ranging between $0.016 an image to $0.040 depending on the scale and resolution.

Price 114

Price User-Generated Copywriting Marketers 114

Hubspot Marketing

FEBRUARY 22, 2023

While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. Causal Research Examples 1.

Customer loyalty 106

Customer loyalty Market Research Price Marketing Strategy 106

Hubspot Marketing

APRIL 21, 2022

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Pricing: Free. Pricing: Free Basic Plan; Individual Plan;$7.95/month, Pricing: Free. Marketing Hub. Google Docs. Lucidchart. Buyer Persona Tool.

Price 145

Price CRM eBook Marketers 145

The CMO Survey

SEPTEMBER 13, 2022

This priority holds as most important, but low price has now emerged as a secondary priority given inflationary pressures. Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation.

CMO 130

CMO Analytics Marketers Marketing 130

Calvyn Lee Blog

DECEMBER 4, 2023

Study Competitors’ Marketing Research how leading competitors market their businesses. Market to specific niches. Craft Your Marketing Strategy Align strategies around the 4 P’s of marketing: Product, Pricing, Promotion, and Placement.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130

Hubspot Marketing

JANUARY 16, 2020

Once you calculate your market share, you can begin strategizing how to increase your overall revenue. Below are a few strategies your company can use to expand your market share: 1. Lower prices. A great way to compete in your industry is to offer low prices. Once they have more market share, they can raise prices.

Law 138

Law Customer loyalty Price Food 138

Hootsuite

MARCH 23, 2023

Conduct user research and surveys via chatbots. Letting an AI chatbot take over audience research could save you 20 hours per week — based on the average marketer spending 48% of their time collecting and analyzing market research data. Pricing ChatGPT offers a free tier and ChatGPT Plus for $20 USD/month.

Copywriting 143

Copywriting User-Generated Price eCommerce 143

Martech

MARCH 29, 2022

billion over Nielsen’s market cap and 60% premium over the share price before news broke about the negotiations. Its initial business consisted of market research and surveys, but it became known as the major TV ratings brand after launching its TV audience measurement service in 1950. The new offer is $6.5

Price 98

Price Market Research Digital Marketing Advertising 98

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. You should also take note of their pricing and any discounts they're offering customers.

Shipping 98

Shipping Whitepaper Price eBook 98

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 107

Marketing Plan Social Media Marketing Marketers Marketing 107

Hubspot Marketing

JUNE 17, 2024

Pricing Creator plan: $39/month ($468/year) - 1 user Pro plan: $59/month/seat ($708/year) - up to 6 users Business plan: Must contact Jasper team for pricing. Pricing Free plan: $0 Premium plan: $12/month, billed annually (or $30/month, billed monthly) Business plan: $15/month, billed annually (or $25/month, billed monthly) 3.

Product 131

Product User-Generated Price Law 131

Content Marketing Institute

JANUARY 24, 2019

Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. Pricing: Free for limited access. HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. Pricing: Plans start at $50 a month.

Transform 106

Transform Price Analytics Social Media Marketing 106