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How CTV can deliver market research for B2B marketers

Martech

Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We

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Market Research Process Explained — And it Won’t Melt Your Brain

DIY Marketers

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

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3 Incredibly Easy Ideas To Get Customers To Pay For Content

Marketing Insider Group

Like a toll road, gated content full of how-to insight and relevant research is likely the quickest way for your client to reach their decision destination. However, this swift and easy access comes at a price. This content marketing research indicates customers are counting on content to help them make their decision.

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How to Build a Product Marketing Strategy in 2023

Rock Content

Source: Catalant Designing a Product Marketing Strategy Knowing how to market a product might seem impossible, but it doesn’t have to be. Below are some key steps you can take to ensure your product marketing strategy is successful and leads to better sales. Don’t believe content marketing is that big a deal?

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

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What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. You should also take note of their pricing and any discounts they're offering customers.

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Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Whitepapers. Pricing: Free. Pricing: Free Basic Plan; Individual Plan;$7.95/month, Pricing: Free. Google Docs. Lucidchart. Buyer Persona Tool.

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