Hubspot Marketing

SEPTEMBER 15, 2023

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. He told me, "Glimpse is my favorite research tool.

Market Research 136

Market Research Price Marketers Marketing 136

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 145

Market Research Social Media Marketing Marketers Marketing 145

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Market Research 139

Market Research Social Media Marketing Real Estate Fashion 139

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Customer service insights.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Martech

OCTOBER 17, 2022

That quaint 20th century practice of getting people to sit around a table and talk about a product is still with us. Marketers still use it to gain insights into why consumers want to buy something. Risk of spreading the virus back in 2020 shut down any chance of getting a dozen total strangers into a room to talk about a product.

Market Research 136

Market Research Marketers Marketing Food 136

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 126

Market Research Content Marketing Marketers Marketing 126

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place.

Market Research 97

Market Research Marketers Marketing Traditional Marketing 97

Martech

MARCH 13, 2024

Take the scenario of an innovative engineering-focused consumer products company looking to develop a new brand proposition for the market. Instead, they may evaluate a product or service based on features and benefits that reflect a sense of innovation and relevance to their lifestyle. Get MarTech! In your inbox.

Market Research 118

Market Research Customer Marketers Marketing 118

SmartBrief - Marketing

JANUARY 13, 2025

The more discoverable your brand is, the greater the likelihood that consumers will keep you top of mind when they need a particular product or service. Brand resonance Its one thing to get your brand or product in front of people. Of course, this is intel that can inform your go-to-market strategy and creative campaigns.

Health 115

Health Customer Acquisition Education Market Research 115

SmartBrief - Marketing

JULY 30, 2024

Here are six ways agency and brands can extract value from Reddit marketing. Research Although Reddit experienced some API controversy, third-party platforms can still access its API as of now. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.

PR 127

PR Marketers Marketing Industry Insights 127

Hubspot Marketing

JUNE 17, 2024

Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. Read on for more data from our AI Proof & Positioning Report and The HubSpot Blog’s State of AI Report , which surveyed 1100 marketers. AI Productivity Tools 1.

Product 132

Product User-Generated Price Law 132

Martech

FEBRUARY 12, 2025

Understand Understanding is the foundation of all marketing activities. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging.

Transform 118

Transform Logistics User-Generated Marketers 118

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 111

Customer Acquisition CRM Marketing Automation Platform Analytics 111

Marketing Insider Group

AUGUST 27, 2024

Understanding Your Market Before all else, you’ll need to understand your specific market. This step begins with thorough market research. Your Target Audience Knowing your target audience is essential because it allows you to tailor your marketing strategies to meet their specific needs and preferences.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

OCTOBER 24, 2024

Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Automating repetitive tasks boosts productivity and reduces costs. Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue. Scalability.

Copywriting 122

Copywriting Transform PR User-Generated 122

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

User-Generated 133

User-Generated Traditional Marketing Product Price 133

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Martech

OCTOBER 18, 2024

For this use case, generative AI increased my productivity while maintaining the quality of the deliverable. Dig deeper: Data analysis and market research top list of AI use cases Use case 2: Receive persona feedback on your marketing campaigns This use case is more fun than the first one.

Copywriting 131

Copywriting Entertainment Marketers Marketing 131

Marketing Insider Group

AUGUST 7, 2024

Businesses can leverage ChatGPT to draft blog articles, craft compelling social media posts, and create persuasive marketing copy. For example, a company launching a new product can use ChatGPT to generate promotional posts and blog entries, maintaining a cohesive and professional tone.

Transform 89

Transform CRM User-Generated Communications 89

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Mastering these four elements is what separates good marketing from great marketing.

Price 111

Price Real Estate Promotion Food 111

Marketing Insider Group

JULY 15, 2024

Your Product Second, you need to think about your product. How can you present the product in the most favorable light? How does your brand interact with its audience and its core products? Before you can get an audience excited, you need to truly understand them, and that usually means engaging in market research.

Communications 82

Communications Market Research Product Branding 82

Martech

FEBRUARY 25, 2025

” AI bots are starting to deliver on that promise in market research data, to the detriment of research practitioners and their clients. Dig deeper: How to make the most of your market research data How did we detect them? Last year’s focus was mainly on application and production.

Manufacturing 78

Manufacturing Market Research Marketers Marketing 78

Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. It falls on marketing to get that data, usually via event registrations, website forms and the like. Selling them requires detailed customer information. Sometimes that isn’t enough, which is why data enrichment providers exist.

Law 100

Law Management Price Place 100

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 111

Transform User-Generated Analytics Social Media Marketing 111

Rock Content

FEBRUARY 14, 2024

When you take advantage of a promotion, you can pay less for a product worth a lot. If a business prices a product lower than it should be, its revenue and profit are out of date. What is the selling price of a product? The selling price of a product is how much the company wants to receive for it. Continue reading!

Price 94

Price Product Health Market Research 94

Martech

JANUARY 24, 2025

With these modern tools, we can uncover what drives customer perceptions of our products and services. The good news is that recent advances in language models make it possible to revisit sentiment analysis in new and exciting ways.

New Technology 116

New Technology Customer Market Research Product 116

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Product 87

Product Transform Price Market Trends 87

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Search marketers tend to look at search much differently than everyday Google Search users. Why we care.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. What were our top posts on LinkedIn this year? and many more.

Analytics 112

Analytics PR Price CRM 112

Search Engine Land

AUGUST 28, 2024

Next to the campaign report, a product ID report and category report are also valuable. In the Google Ads interface, this can be done via the Shopping Products report, where you can add a Month column and clearly split it. Get the newsletter search marketers rely on. Did certain product categories outperform others?

Shoppers 97

Shoppers Key Performance Indicator Management Shipping 97

Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine.

User-Generated 98

User-Generated Market Research SEO Email Marketing 98

Hubspot Marketing

JANUARY 13, 2025

Deliverables include features for products or phases for tasks. Conduct market research 1.2.2 However, in Agile environments without fully defined end products, some experts argue stakeholders will change their minds on what they want, when, and why. It also reduces the project scope into units that serve as deliverables.

Law 107

Law Management Communications Product 107

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 63

SEO Finance Market Research Shoppers 63

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better. How to Apply AI to Your CRO Strategy 1.

Customer Acquisition 94

Customer Acquisition Price Customer Journey User-Generated 94

Buffer Marketing

OCTOBER 2, 2024

For example, suppose you’re a productivity creator and find videos on “time management” have the highest VPH across all your competitors. Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research.

Price 116

Price Key Performance Indicator SEO Analytics 116

Hubspot Marketing

NOVEMBER 14, 2024

Many of her early-stage startup clients use below the line marketing tactics. A generic, broad message about your product that’s targeted to a very wide audience and sends people to your home page could get a lot of eyeballs and maybe some clicks, but likely won’t result in a conversion. For an early-stage company, this wastes time.

Direct Mail 125

Direct Mail Marketers Marketing Email Marketing 125