Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. Why do market research?

Market Research 145

Market Research Marketers Marketing Price 145

Welcome Software

SEPTEMBER 4, 2024

For example, let’s say you’re an online footwear apparel company and you notice that one of your products gets returned more frequently than others. AI automates boring data analysis tasks, freeing up researchers to focus on big-picture thinking and new ideas, making them more productive and innovative.

Market Research 59

Market Research Marketers Marketing Market Trends 59

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 145

Market Research Social Media Marketing Marketers Marketing 145

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Market Research 139

Market Research Social Media Marketing Real Estate Fashion 139

Martech

OCTOBER 17, 2022

That quaint 20th century practice of getting people to sit around a table and talk about a product is still with us. Marketers still use it to gain insights into why consumers want to buy something. Risk of spreading the virus back in 2020 shut down any chance of getting a dozen total strangers into a room to talk about a product.

Market Research 138

Market Research Marketers Marketing Food 138

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 126

Market Research Content Marketing Marketers Marketing 126

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research 103

Market Research Non-Profit Transform Marketers 103

Martech

MARCH 13, 2024

Take the scenario of an innovative engineering-focused consumer products company looking to develop a new brand proposition for the market. Instead, they may evaluate a product or service based on features and benefits that reflect a sense of innovation and relevance to their lifestyle. Get MarTech! In your inbox.

Market Research 123

Market Research Customer Marketers Marketing 123

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Customer service insights.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place.

Market Research 97

Market Research Marketers Marketing Traditional Marketing 97

SmartBrief - Marketing

JANUARY 13, 2025

The more discoverable your brand is, the greater the likelihood that consumers will keep you top of mind when they need a particular product or service. Brand resonance Its one thing to get your brand or product in front of people. Of course, this is intel that can inform your go-to-market strategy and creative campaigns.

Health 118

Health Customer Acquisition Education Market Research 118

SmartBrief - Marketing

JULY 30, 2024

Here are six ways agency and brands can extract value from Reddit marketing. Research Although Reddit experienced some API controversy, third-party platforms can still access its API as of now. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.

PR 131

PR Marketers Marketing Industry Insights 131

Martech

FEBRUARY 12, 2025

Understand Understanding is the foundation of all marketing activities. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging.

Transform 127

Transform Logistics User-Generated Marketers 127

Martech

FEBRUARY 25, 2025

” AI bots are starting to deliver on that promise in market research data, to the detriment of research practitioners and their clients. Dig deeper: How to make the most of your market research data How did we detect them? Last year’s focus was mainly on application and production.

Manufacturing 110

Manufacturing Market Research Marketers Marketing 110

Hubspot Marketing

JUNE 17, 2024

Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. Read on for more data from our AI Proof & Positioning Report and The HubSpot Blog’s State of AI Report , which surveyed 1100 marketers. AI Productivity Tools 1.

Product 133

Product User-Generated Price Law 133

Martech

OCTOBER 24, 2024

Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Automating repetitive tasks boosts productivity and reduces costs. Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue. Scalability.

Copywriting 127

Copywriting Transform PR User-Generated 127

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. The people we surveyed most frequently engage with: Product reviews and recommendations (46%). However, not all product review content is created equal. News and current events (46%).

Gen Z 100

Gen Z Copywriting Real Estate Marketers 100

Marketing Insider Group

AUGUST 27, 2024

Understanding Your Market Before all else, you’ll need to understand your specific market. This step begins with thorough market research. Your Target Audience Knowing your target audience is essential because it allows you to tailor your marketing strategies to meet their specific needs and preferences.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

User-Generated 136

User-Generated Traditional Marketing Product Price 136

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. The people we surveyed most frequently engage with: Product reviews and recommendations (46%). However, not all product review content is created equal. News and current events (46%).

Gen Z 92

Gen Z Copywriting Real Estate Marketers 92

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

Martech

OCTOBER 18, 2024

For this use case, generative AI increased my productivity while maintaining the quality of the deliverable. Dig deeper: Data analysis and market research top list of AI use cases Use case 2: Receive persona feedback on your marketing campaigns This use case is more fun than the first one.

Copywriting 135

Copywriting Entertainment Marketers Marketing 135

Marketing Insider Group

AUGUST 7, 2024

Businesses can leverage ChatGPT to draft blog articles, craft compelling social media posts, and create persuasive marketing copy. For example, a company launching a new product can use ChatGPT to generate promotional posts and blog entries, maintaining a cohesive and professional tone.

Transform 89

Transform CRM User-Generated Communications 89

Hubspot Marketing

JULY 12, 2024

A few tools and resources I recommend to learn more about your audience are market research , social media analytics, and customer surveys. Those who will be impacted by the community: If your community is external facing, you’ll want to involve marketing teams because the answers you’re seeking will have the most impact on them.

Management 113

Management Promotion Law Market Research 113

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Mastering these four elements is what separates good marketing from great marketing.

Price 111

Price Real Estate Promotion Food 111

Marketing Insider Group

JULY 15, 2024

Your Product Second, you need to think about your product. How can you present the product in the most favorable light? How does your brand interact with its audience and its core products? Before you can get an audience excited, you need to truly understand them, and that usually means engaging in market research.

Communications 82

Communications Market Research Product Branding 82

Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. It falls on marketing to get that data, usually via event registrations, website forms and the like. Selling them requires detailed customer information. Sometimes that isn’t enough, which is why data enrichment providers exist.

Law 107

Law Management Price Place 107

Backlinko

FEBRUARY 7, 2025

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions. Make product enhancements?

Price 85

Price Customer loyalty Food Market Research 85

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 115

Transform User-Generated Analytics Social Media Marketing 115

Martech

JANUARY 24, 2025

With these modern tools, we can uncover what drives customer perceptions of our products and services. The good news is that recent advances in language models make it possible to revisit sentiment analysis in new and exciting ways.

New Technology 121

New Technology Customer Market Research Product 121

Rock Content

FEBRUARY 14, 2024

When you take advantage of a promotion, you can pay less for a product worth a lot. If a business prices a product lower than it should be, its revenue and profit are out of date. What is the selling price of a product? The selling price of a product is how much the company wants to receive for it. Continue reading!

Price 94

Price Product Health Market Research 94

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. What were our top posts on LinkedIn this year? and many more.

Analytics 116

Analytics PR Price CRM 116

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 82

SEO Finance Market Research Shoppers 82

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Search marketers tend to look at search much differently than everyday Google Search users. Why we care.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Search Engine Land

SEPTEMBER 6, 2024

If you choose to use Targeting mode, you’ll only serve ads to people who are both on that list and searching for your keywords or product. SQRs are critical for market research. How are your customers searching for your products in a brand campaign? Are they frequently misspelling your top-selling products?

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87