Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place.

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Hootsuite

SEPTEMBER 21, 2021

That’s where a Net Promoter Score, also called an NPS score, can help. NPS makes it clear who your promoters are. Regardless of how you score, conducting regular NPS surveys should reveal the precise interactions that create your promoters and your detractors. How to calculate your Net Promoter Score. Source: MailChimp.

Promotion 130

Promotion Customer loyalty Gen Z Customer Journey 130

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Nailed place and promotion.

Price 111

Price Real Estate Promotion Food 111

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketers Marketing Price 109

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Estimate your NPS score.

Branding 129

Branding Customer loyalty CMO Market Segmentation 129

Marketing Insider Group

AUGUST 27, 2024

Understanding Your Market Before all else, you’ll need to understand your specific market. This step begins with thorough market research. Your Target Audience Knowing your target audience is essential because it allows you to tailor your marketing strategies to meet their specific needs and preferences.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

FEBRUARY 25, 2025

” AI bots are starting to deliver on that promise in market research data, to the detriment of research practitioners and their clients. Dig deeper: How to make the most of your market research data How did we detect them? As a result, it is impacting your campaign success rates.

Manufacturing 80

Manufacturing Market Research Marketing Marketers 80

Marketing Insider Group

AUGUST 7, 2024

Businesses can leverage ChatGPT to draft blog articles, craft compelling social media posts, and create persuasive marketing copy. For example, a company launching a new product can use ChatGPT to generate promotional posts and blog entries, maintaining a cohesive and professional tone.

Transform 89

Transform CRM User-Generated Communications 89

Buffer Marketing

JULY 16, 2024

Trends and insights : Reddit is a goldmine for market research.   As such, they abhor blatant self-promotion or advertising. Instead of getting your marketing jazz hands out, focus on providing value.  Tips for a successful AMA : Promote in advance : Let people know about your AMA ahead of time.

Marketing 98

Marketing Marketers Promotion Health 98

Martech

JULY 17, 2024

Systematic market research and customer feedback must guide product iterations and refine marketing strategies. This shift becomes evident in how marketing implements its measurement program. Specifically, understanding what the data says as “a collective” becomes the fuel for “what to do next.”

Product Marketing 101

Product Marketing Product Transform Marketers 101

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. What clicks with prospects?

Direct Mail 124

Direct Mail Marketers Marketing Email Marketing 124

Hubspot Marketing

NOVEMBER 29, 2024

To get an even better idea of their job duties, let’s take a look at this sample product marketing job description. Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products.

Product Marketing 105

Product Marketing Product Management Marketing 105

Search Engine Land

AUGUST 28, 2024

Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? But with solid data analysis, shrewd market research and clear goal-setting, you’ll be well-equipped to tackle whatever the seasons throw at you.

Shoppers 97

Shoppers Key Performance Indicator Management Shipping 97

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Optimizes your conversion points — even if you lack real-life data. I believe that this AI CRO mechanism doesn’t receive the recognition it deserves.

Customer Acquisition 93

Customer Acquisition Price Customer Journey User-Generated 93

Use Insider

SEPTEMBER 13, 2024

Measurable Results Gamification in marketing not only enhances engagement and loyalty but also drives measurable business outcomes. Brands using gamified campaigns often see up to a 40% increase in click-through rates in email marketing, and promotions like “scratch-and-win” can drive immediate sales by offering instant rewards.

Transform 52

Transform Customer loyalty Marketers Marketing 52

Marketing Insider Group

FEBRUARY 3, 2025

Know Your Demographics Before making any major decisions with an upcoming webinar, you should dig deep into your market research. This will assist you with promoting your webinar and making it appealing to your target audience, as you can explain to people how their professional lives are going to be different after watching it.

Marketers 52

Marketers Marketing Promotion Communications 52

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Promotion: The communication tactics used to drive awareness and sales. What makes my product unique?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Neil Patel

OCTOBER 25, 2020

According to Column Five Media: “A creative agency is a term for an agency that offers a variety of services that fall under the umbrella of marketing and advertising. Basically, if you need any type of creative strategy, work, or promotion, they can help you get it done.”. Difference #1: Market research vs user research.

Market Research 136

Market Research Marketing Marketers Analytics 136

Hubspot Marketing

NOVEMBER 12, 2020

Featured Resource: Market Research Focus Group Template. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. Download the Template. Questions for Building Trust Among Focus Group Members.

Market Research 145

Market Research Food Health Communications 145

Search Engine Land

SEPTEMBER 18, 2023

For example, the query “How do I promote my gigs on Fiverr” has a search volume of 20 in the U.S. Another benefit in addition to the previous ones is the formal market research methods. Participating in Quora also allows businesses to conduct informal market research.

SEO 142

SEO User-Generated Thought Leadership Promotion 142

Buffer Marketing

OCTOBER 2, 2024

Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research. It has a lot of market data can segment based on your requirements. There’s no free plan, but all paid plans have a 7-day free trial.

Price 116

Price Key Performance Indicator SEO Analytics 116

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service.

Whitepaper 139

Whitepaper CRM Marketers Marketing 139

Hubspot Marketing

APRIL 15, 2020

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. name a few. It has an average of 3.1

Customer Acquisition 145

Customer Acquisition User-Generated Promotion CRM 145

Welcome Software

MARCH 12, 2025

Competitive intelligence Tools like Sprout Social and Klue provide insights into competitors' strategies, market positioning, and performance metrics.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Plan your go-to-market strategy.

Product 145

Product Food Product Marketing Market Research 145

Litmus

OCTOBER 31, 2024

Collecting information on customer behavior and interactions helps you personalize lifecycle marketing without buying data or relying on outside information. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor. We’ve been playing checkers for too long and not enough chess.

CRM 85

CRM Management Email Marketing Transform 85

Sprout Social

AUGUST 25, 2020

That’s why we put together this guide on how to use Reddit for business and decide if marketing on the platform makes sense for you. The self-promoted “front page of the Internet,” Reddit is basically one-part webform and one-part news site. They just take a firm stance on self-promotion. Fair question!

User-Generated 145

User-Generated Promotion Marketers Marketing 145

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. You can also see the latest trends and conduct market research.

Price 241

Price Analytics Marketers Marketing 241

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

MAY 20, 2024

I was eyebrows-deep in my book marketing plan when my publisher let me know that they'd be funding a 12-week publicity campaign. Book promotion services are incredible assets, but they’re not in every budget and they're still only one piece of the puzzle. Marketing and publicity take time. Publicity has a snowball effect.

Promotion 112

Promotion Marketers Marketing Transform 112

Calvyn Lee Blog

DECEMBER 4, 2023

Study Competitors’ Marketing Research how leading competitors market their businesses. Market to specific niches. Craft Your Marketing Strategy Align strategies around the 4 P’s of marketing: Product, Pricing, Promotion, and Placement. Design campaigns fostering progression through each phase.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Adobe Experience Cloud Blog

JANUARY 22, 2018

The best thing to do is market research. Although the purpose of social media is to promote your startup, posting too much can chase your followers away. However, your social media followers like to see fun and engaging content that is varied and not just promoting your company.

Thought Leadership 80

Thought Leadership Promotion Communications Education 80

Hubspot Marketing

MARCH 31, 2020

Promote your Pinterest account via your other social networks. For example, this board, created by the clothing company Madewell , serves as a source of travel inspiration and is paired with real products they sell to get their audience excited about their brand, the lifestyle they promote, and the idea of purchasing some clothing.

Marketers 144

Marketers Marketing User-Generated Analytics 144

Sprout Social

SEPTEMBER 30, 2020

It uses the platform to promote social causes that are important to the brand, so it’s been able to make a huge impact on people who care about the same causes. Conversely, promoting a Tweet can give it organic momentum. We even did a Social Spotlight on Ben & Jerry’s for this very reason. And rightly so.

Marketing Mix 145

Marketing Mix Promotion Branding Market Research 145

Neil Patel

JULY 20, 2021

Others might want to commit to more detailed research and partner with a market research company that’ll carry out a study on their behalf. The more effort you put into the research, the more valuable and link-worthy your ultimate guide will become. Promote, Promote, Promote. Put It All Together.

Promotion 144

Promotion User-Generated Shoppers Energy 144

Neil Patel

JULY 15, 2021

Another reason you must incorporate Facebook contests in your social media marketing strategy is that they are a great way to increase brand awareness. Whether you promote your Facebook contest organically, use paid promotion , or both it’s inevitable that you’ll reach people you couldn’t have otherwise reached.

User-Generated 132

User-Generated Key Performance Indicator Promotion B2C 132