Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Michael Brenner , CEO, Marketing Insider Group. Create and atomize a white paper.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Adobe Experience Cloud Blog

JUNE 12, 2012

It was interesting to see how social marketing has taken a profound shift from being about brand awareness to being about lead generation. Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era.

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

Rock Content

APRIL 20, 2023

While regular marketing efforts are all-inclusive of your brand, values, and products, product marketing is set specifically for a targeted audience. While IKEA promotes its products as green, affordable, and convenient, how does it sell specific products, such as its crib sets or beds? But, who is this great idea for?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Image Source: Gather Content This content marketing research indicates customers are counting on content to help them make their decision.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service.

Whitepaper 135

Whitepaper CRM Marketing Marketers 135

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. A key part of conducting B2B market research for your company includes creating buyer personas.

SEO 143

SEO B2C PR Whitepaper 143

Marketing Insider Group

DECEMBER 15, 2014

How do you execute a marketing strategy for a company with no budget? The answer is what we now call content marketing. The company I worked for was a nationally-ranked market research firm that very few people had actually ever heard of. So I took our greatest asset: survey research. 101+ Blog Post Ideas.

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketing 111

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing? Content Marketing. Social Media.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Lusha

DECEMBER 9, 2024

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. Think of SEO as a long-term investment.

CRM 52

CRM Whitepaper eBook User-Generated 52

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. unique users in the UK.

Influencer Marketing 127

Influencer Marketing User-Generated Key Performance Indicator Analytics 127

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

Shipping 98

Shipping Whitepaper Price eBook 98

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. blog posts, e-books, webinars, videos) for content marketing purposes. It’s helpful (versus promotional ) content. E-books/white papers. Infographics.

Whitepaper 111

Whitepaper Transform B2C Promotion 111

Content Marketing Institute

JANUARY 28, 2019

CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content.

Whitepaper 111

Whitepaper B2C Communications Marketing 111

Rock Content

FEBRUARY 16, 2024

To determine the best approach, start with the following: Set marketing goals and objectives. What do you want to accomplish with your marketing efforts? Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. email newsletter, Facebook, etc.),

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Rock Content

AUGUST 25, 2023

Define Your Target Audience As with all good marketing plans, you must define your target audience. Then, perform B2B market research to figure out their: Key stakeholders Pain points Current solutions Business goals Use the data to build a buyer persona for each type of business you’ll serve.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Pam Didner

MARCH 17, 2021

I usually recommend clients create one slide per quarter and provide a high-level list of content by different formats, such as white papers, podcasts, keynote presentations, videos, etc. On the budget slide, I’d recommend that you break down your budget by quarter, by content format, by content production vs promotion or by country.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Neil Patel

OCTOBER 23, 2020

Here are a few other examples: Market Research. These agencies help you make better-informed decisions and avoid costly mistakes by carrying out primary market research, such as surveys, interviews, and experiments, and secondary market research. Marketing Strategy. Tech Savvy-Ness.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. Downloads of a whitepaper or app. While 86% of social media users follow a brand , almost 60% of them are annoyed with too many promotions. Make sure you have one in place with quantifiable goals.

Transform 111

Transform Entertainment Whitepaper Communications 111

InTouch Marketing

JANUARY 31, 2024

Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness. Email Marketing: Objective: Sending targeted messages and promotional content directly to a specific group of people via email.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Social media is no longer just an extra channel of publishing or promoting your content. Personalize Social Media Interactions & Build Communities.

User-Generated 111

User-Generated CRM Marketing Marketers 111

CXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). To drive interest, promote your webinar at least two weeks ahead of launch. Kajabi , for example, promotes live and on-demand webinars in its resource center. Take Demandbase.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Hootsuite

OCTOBER 21, 2020

Don’t ignore other barometers, such as customer satisfaction ratings, qualitative reviews, and your Net Promoter Score. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. million relevant professionals.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Digital Marketer

APRIL 6, 2023

You can use market research, email survey campaigns , or website forms to find out your customers’ social media preferences. This is a post on LinkedIn that promotes its professional certificate program. For instance, Canva creates tailored messages for each of its target groups. This is a post for nonprofits.

Entertainment 73

Entertainment User-Generated Whitepaper CRM 73

Duct Tape Marketing

JUNE 29, 2017

You can promote your posts on Quora to relevant questions, by giving readers a “preview” of your full answer, and then link them back to your website. All of your whitepapers, eBooks, and email courses should “cost” the readers their name and email address. LinkedIn can go either way. Create a lead magnet.

Whitepaper 74

Whitepaper Education Manufacturing eBook 74

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It means that marketers should not be promoting an asset, but seeking a conversation.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Lusha

NOVEMBER 11, 2024

.” Studying Your Market and Competition To create a successful revenue strategy, you need to understand your market and competitors. Market research helps you spot trends, customer needs, and areas for growth. This helps you make your offerings unique and stand out in the market.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Unbounce

JULY 12, 2023

And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO, and used Chat GPT throughout the process. Datawyze is what I call a new age marketing intelligence agency, representing that application of data and marketing research.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It means that marketers should not be promoting an asset, but seeking a conversation.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Lusha

NOVEMBER 18, 2024

Here’s how: Do market research: Look into your target industry to find companies that match your ICP. Do Market Research: Research your target industry to understand potential customers’ needs, problems, and buying habits. Which ones bring in the most profit and engage the most?

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 113

PR Customer loyalty User-Generated SEO 113

Tiecas

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52