Market Research, Retail and Shopper Market

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Dig deeper: How in-store technology will bolster retail media networks Why we care. Photo: Chris Wood.

Retail

Retail Shopper Market Shoppers Advertising

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

JULY 10, 2023

A Better Approach Here at Glimpse we’re strong believers in the potential of AI to revolutionize sales, marketing, and market research. But they faced an array of challenges: The usual close-ended survey questions just weren’t working for discovery.

Customer

Customer Transform User-Generated Retail

Marketing Pro Pulse

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

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