Remove Market Research Remove Shopper Market Remove Shoppers
article thumbnail

Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

We also see an increased need for shopper marketing rising from 5% to 15%. According to Forbes , conversational marketing and AI-driven interactions are set to redefine customer interactions, emphasizing the need for Brands to adapt to evolving consumer behaviors.

article thumbnail

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

A Better Approach Here at Glimpse we’re strong believers in the potential of AI to revolutionize sales, marketing, and market research.

Customer 100
article thumbnail

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

“I feel like for the most part we’ve really leaned into RMNs as a company,” said Pankita Desai, senior director, shopper marketing for Chobani. “We We have a really high budget from shopper marketing and less with brand marketing.” Risks to alienating consumers.

Retail 112