Market Research Shopper Market Shoppers 
Martech
SEPTEMBER 19, 2024
“I feel like for the most part we’ve really leaned into RMNs as a company,” said Pankita Desai, senior director, shopper marketing for Chobani. “We We have a really high budget from shopper marketing and less with brand marketing.” Risks to alienating consumers.
Set Up
JANUARY 21, 2025
We also see an increased need for shopper marketing rising from 5% to 15%. According to Forbes , conversational marketing and AI-driven interactions are set to redefine customer interactions, emphasizing the need for Brands to adapt to evolving consumer behaviors.
Hubspot Marketing
JULY 10, 2023
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