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Data analysis and market research top list of AI use cases

Martech

Data analysis (45%) and market research (40%) were the top ways marketers are using AI. Image: Mediaocean’s “2024 H2 Market Report.” With the holidays coming up, marketers will likely deploy AI capabilities to help shoppers find the right gift. AI capabilities. Processing.

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

“I feel like for the most part we’ve really leaned into RMNs as a company,” said Pankita Desai, senior director, shopper marketing for Chobani. “We We have a really high budget from shopper marketing and less with brand marketing.” Risks to alienating consumers.

Retail 116
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4 Similarweb Alternatives for Better Competitor Research

Backlinko

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 83
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

We also see an increased need for shopper marketing rising from 5% to 15%. According to Forbes , conversational marketing and AI-driven interactions are set to redefine customer interactions, emphasizing the need for Brands to adapt to evolving consumer behaviors.

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Survey: Shoppers open to using AI search to discover products

Search Engine Land

The data was collected by Dynata, an independent market research company, on behalf of Botify. Meanwhile, 17% said their top reason for using AI-powered search was because the chatbot-style results helped them find answers faster. About the survey. The survey of 1,000 US respondents, aged 18+, was conducted in February.

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5 Black Friday trends marketers can act on this holiday season

Martech

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. How are holiday shoppers processing this change in the calendar? A survey of U.S.

Shoppers 118
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No matter the time of year, there’s a holiday you should be planning a campaign for

Martech

A successful holiday marketing strategy should include multiple activations and begin months in advance. Eighty percent of shoppers said they plan more “mini moments” throughout these holidays, creating new ways to celebrate, according to a study of consumers and successful marketing campaigns by visual discovery platform Pinterest.

Shoppers 105