Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Rock Content

OCTOBER 27, 2015

But being able to make the case for content is the first step to making sure your marketing efforts stay in front of the trends. Get more stats and analysis with our look at the future of content marketing , or check out our playbook for social media marketers. Want to dig deeper?

Market Research 111

Market Research Content Marketing Marketers Marketing 111

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Focusing internally - As mentioned earlier, Social Media is not a one-way street and it requires you to listen and interact. All rights reserved.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 110

Transform User-Generated Analytics Social Media Marketing 110

Hootsuite

OCTOBER 7, 2024

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

Analytics 112

Analytics PR Price CRM 112

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 million views) are fueled by solid audience research. That’s where understanding your audience comes into play. Make the most of your money. Try it free today.

Non-Profit 97

Non-Profit Education Analytics Thought Leadership 97

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. It has a lot of market data can segment based on your requirements. But first…do you even need a competitor analysis tool?

Price 116

Price Key Performance Indicator SEO Analytics 116

Sachs Marketing Group

MARCH 15, 2024

A social media marketing agency specializes in creating, managing, and optimizing social media campaigns to boost a brand’s online presence. Without expert guidance, it’s easy to waste time and resources on ineffective social media strategies, leading to missed opportunities and stagnant growth.

Social Media Marketing 52

Social Media Marketing Marketers Marketing Analytics 52

Martech

JANUARY 16, 2025

Mediaocean found genAI the most important trend marketers are watching in 2025. Here are the top ways marketers in the study are using genAI: Data analysis (47%). Market research (38%). Due to immense competition, marketers are pursuing digital ad channels at the cutting edge of consumer engagement. Why we care.

Advertising 111

Advertising Advertisers Retail Copywriting 111

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 142

Social Media Marketing Price Marketers Marketing 142

Buffer Marketing

SEPTEMBER 26, 2024

I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times. 7 social media marketing newsletters Social media marketing newsletters are a great way to keep your ear to the ground without doing any heavy lifting.

Thought Leadership 119

Thought Leadership Social Media Marketing Marketers Marketing 119

Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. . On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Martech

SEPTEMBER 5, 2023

Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI. If the economy holds steady through the end of the year, it’s likely more marketers will see increased budgets next year. The next most popular were digital advertising (50%), email marketing (48%), and websites and blogs (45%).

Social Media Marketing 130

Social Media Marketing Marketers Marketing Market Research 130

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 143

Social Media Marketing Marketers Marketing Influencer Marketing 143

Hubspot Marketing

MAY 26, 2023

social media marketing). Elements of a Marketing Audit A comprehensive marketing audit may include one or more of the following elements: 1. A SWOT analysis outlines the strengths, weaknesses, opportunities, and threats of your marketing. Market research. SWOT analysis.

Key Performance Indicator 135

Key Performance Indicator Marketers Marketing Price 135

Martech

MAY 16, 2024

Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024. B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion.

Retail 129

Retail Entertainment Influencer Marketing Advertising 129

Hootsuite

OCTOBER 25, 2021

How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

MAY 11, 2022

Content planning is the most important factor in the success of your social media strategy. You can have the world’s best social media marketing strategy, but it won’t be successful without proper content planning. Chaotic social media content written and posted whenever inspiration strikes.

Social Media Marketing 128

Social Media Marketing Analytics Management Marketing Strategy 128

Sprout Social

APRIL 13, 2022

Restaurant social media resources. The complete guide to social media for restaurants & bars. Social media marketing for franchise businesses. Social Spotlight: How Tim Hortons puts people first in its social strategy. Tech social media resources. through noon.

Finance 145

Finance Food Education Social Media Marketing 145

Hubspot Marketing

JUNE 28, 2022

According to our 2022 social media marketing research , small businesses are prioritizing Facebook and YouTube in 2022 (even though they report that Facebook and Instagram generate the highest quality leads). And that’s OK.

Gen Z 141

Gen Z User-Generated Social Media Marketing Education 141

Sachs Marketing Group

JANUARY 16, 2025

Generate 50 new leads per month through social media marketing. A customer profile is a semi-fictional representation of your ideal patient based on market research and accurate data. Increase the conversion rate of leads to patients by 15% within the next 3 months.

Health 52

Health User-Generated Education Digital Marketing 52

Sprout Social

JULY 6, 2022

Restaurant social media resources. The complete guide to social media for restaurants & bars. Social media marketing for franchise businesses. Social Spotlight: How Tim Hortons puts people first in its social strategy. Tech social media resources.

Finance 141

Finance Education Social Media Marketing Transform 141

Content Marketing Institute

JANUARY 24, 2019

Let’s look at how four social media management tech tools give huge benefits and growth potential in an oversaturated tech space. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. 50 of the Best Social Media Tools Selected by Top Marketers.

Transform 111

Transform Price Analytics Social Media Marketing 111

Buffer Marketing

JULY 16, 2024

Trends and insights : Reddit is a goldmine for market research. Hyper-relevant communities : With more than 100,000 active subreddits, you can find niche groups that align perfectly with your brand’s target audience. It’s where many trends start and where consumers openly share their opinions.

Marketers 98

Marketers Marketing Promotion Health 98

Sprout Social

JULY 6, 2022

Restaurant social media resources. The complete guide to social media for restaurants & bars. Social media marketing for franchise businesses. Social Spotlight: How Tim Hortons puts people first in its social strategy. Tech social media resources. and 1 p.m.

Finance 137

Finance Education Food Social Media Marketing 137

Hubspot Marketing

MAY 14, 2019

Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer 111

Customer Market Research Target Market User-Generated 111

Neil Patel

SEPTEMBER 21, 2021

No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below. Search by Year to Find Trending Topics.

Food 142

Food Market Research User-Generated Traditional Marketing 142

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use.

Customer Journey 131

Customer Journey Customer Social Media Marketing User-Generated 131

Sprout Social

JANUARY 14, 2020

You have a passion for combining creativity with social marketing to achieve business objectives. Social media consulting. If you feel like you’ve become a bit of a social media marketing expert, consider the role of a social media consultant. Data analysis or market research.

Management 143

Management Transform Communications Market Trends 143

Spiralytics

NOVEMBER 20, 2022

Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences. With tested and proven strategies, such as email and social media marketing, digital marketing is a vital asset that can enhance your online marketing efforts.

Digital Marketing 98

Digital Marketing Social Media Marketing Marketers Marketing 98

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98

Hootsuite

NOVEMBER 28, 2022

Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. Social listening.

Branding 121

Branding Gen Z Affiliate Marketing User-Generated 121

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Take your market research to the next level by collaborating with influencer(s) on a comprehensive and engagement-focused content plan. Influencers live off of creating engaging content and can completely transform your content marketing efforts. Create collaborative content.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Vertical Response

JANUARY 18, 2025

The real-time nature of social media updates intensifies FOMO, encouraging quick consumer actions to avoid missing out. Engagement metrics like likes, shares, and comments are vital for assessing the impact of FOMO strategies on social media marketing and social media engagement.

Millennials 52

Millennials User-Generated Customer loyalty Price 52